Njengabayili kufuneka ukwazi oko uphawu yiseti yeempawu, zombini ezibambekayo nezingaphathekiyo. Ezi mpawu, zisebenze ngokuchanekileyo, zongeza ixabiso kwiinkampani ezinazo. Uphawu lubonelela ngobuwena kunye nobuntu kwimveliso okanye uphawu.
Ezinye zeempawu ezinikwe uphawu ziqondwa ngcono ngokubanika amaxabiso obuntu, oko kukuthi, sifanisa uphawu ukuze lubonwe. Ezi xabiso zinokuba, umzekelo, ukusungula izinto ezintsha, ukuhambelana, ukhuseleko, ukusondela, njl.
Kule post, siza kuthetha nawe malunga isimntwiso sophawu, kutheni sisebenza kwaye siya kubona imizekelo eyahlukeneyo ukuze siyiqonde ngokupheleleyo.
Ukuqonda ukuba yintoni isimntwiso sophawu
Umthombo wobuntu, Ilandela injongo yokwenza uphawu lobuntu ngeempawu kunye nobuntu. Enye yeenkalo ekufuneka zithathelwe ingqalelo kukuba ngamaxesha amaninzi, ezi mpawu zinxulunyaniswa nomfanekiso wabantu bokwenyani okanye bentelekelelo, abadumileyo okanye abasuka esitalatweni, okanye nezilwanyana okanye abalinganiswa abaphilayo.
Umzekelo ocacileyo wokwenziwa komntu ngulowo wenkampani iLínea Directa, apho uMatias Prats Isebenza njengomthombo wentengiso. Kwakhona, kwenzeka into efanayo kunye nomdlali uGeorge Clooney kunye neNespresso. Ukuthembela kumntu odumileyo ukuba apapashe imveliso ayiseyiyo nje into yokubhengeza, kodwa kunokugqalwa njengomntu wophawu olubhengeziweyo.
Njengoko siphawulile, akuyomfuneko ukuba umntu ozalisekisa loo msebenzi webango kufuneka abe yinyama negazi. Oko kukuthi, siyibona ngokucacileyo kunye nomncedisi obonakalayo, i-Alexa.
Indlela yokufaka ixabiso lomntu kwi-brand
Uphawu luneseti yeempawu ezongeza ixabiso kunye nesazisi kwinkampani esemva kwaloo mfanekiso weshishini. Yinto yokwahlula kwiimarike.
Thina njengabantu sisebenzise isimntwiso njengendlela yokuqonda ihlabathi esiphila kulo. Xa sibhekisa kwiibrendi, zisebenza ngokufanayo, zibalelwa kwiimpawu okanye amaxabiso abenza banqweneleke ngakumbi, basondele, babe ngabantu, njl.
Xa ukhangela iimpawu zeempawu esisebenza nazo, icandelo leemvakalelo liyaphuculwa, nto leyo eya kusinceda sinxibelelane noluntu.
Ngaphambi kokuba uqale ngesigaba sesicwangciso somntu, kufuneka uzibuze imibuzo eyahlukeneyo ukuze usebenze ngokuchanekileyo.
Sijikelezwe ngeempawu ezingapheliyo, kwaye nganye yazo ihluke, zombini kwi-design kunye namaxabiso, kungekhona bonke abanomdla wokudibanisa noluntu olufanayo. Kukho iimveliso kunye neempawu ezingakholelwa ukuba olu lwazi luyimfuneko.
Ingongoma ebalulekileyo ekufuneka siyikhumbule yile yazi ukuba yintoni eya kuba yinjongo ephambili xa uqala ukusebenza kwinkqubo yomntu. Yintoni esifuna ukuyifeza, yeyiphi indlela eya kusinika isiphumo esihle. Isicwangciso esilandelwayo kunye nophawu kufuneka sihambelane.
Xa sicacile malunga nesicwangciso somntu esiza kulandela, into elandelayo chaza izinto ezisetyenziswayo, oko kukuthi, ngawaphi amaxesha kwaye ngawaphi na injongo eso simntwiso siya kuvela.
Ukulandela isicwangciso somntu kunokukhokelela ekubeni uqhagamshele uphawu osebenza nalo noluntu ngendlela ekhawulezayo, ngokubonisa ukuba wadala ubuntu. Zininzi iibrendi kwihlabathi liphela ezisebenzisa esi sixhobo ukwenza unxibelelwano kunye nokunyusa intengiso yazo.
Eminye imizekelo yophawu
Mnu. Clean
Sonke siyayazi Umlingiswa ococekileyo, owenziwe nguLinwood Burton, usomashishini kwicandelo lokucoca. Ngo-1958, wathengisa imveliso yakhe kwinkampani yeProcter & Gamble, nto leyo eyakhokelela ekubeni abe sesona sicoci sithengiswa kakhulu, kwaye waba ngowokuqala ukusebenzisa isikhongozeli seplastiki.
Umlingiswa kaMnu. Ucocekile usebenza njengomntu wophawu lweemveliso zokucoca. Ekuqaleni kwakhe wayengumatiloshe, kodwa waguquka waba yingqondi yokucoca. Umlingiswa obonakaliswe ngamacici, i-muscular with the arms crossed, kunye nesipho sokubonakala ngomlingo ezindlini ngexesha elifanelekileyo.
Unodoli waseMichelin
Lo mlinganiswa unopopayi owenziwe ngamatayara uneminyaka engaphezu kwe-100 ubudala, kwaye ngumfanekiso omele uphawu lweMichelin. Ayingomntu onopopayi kuphela, kodwa iingcali ezininzi ezivela kwihlabathi lemizobo, iimagazini kunye neentatheli zeemoto ziye zayikhetha njengelogo kwinkulungwane yama-XNUMX. Ukuza kuthi ga namhlanje, iseyeyona mizekelo icacileyo neqondakalayo yokwenziwa komntu.
Iitshokholethi zikaM&M
Sonke siyazazi iisnacks eziswiti ezigqunywe ngetshokholethi enemibala evela kolu phawu. I-brand, kunye nesicwangciso sokuzisa abalinganiswa ebomini, ikwazile ukwenza umthengi adibanise rhoqo xa ebabona kwimidiya eyahlukeneyo ye-audiovisual.
Ngubani onokubalibala aba balinganiswa bahlekisayo abasenza sonwabe ngohambo lwabo ngalunye.
Umkhondo
Olu luhlu alunako ukuphosa enye yeempawu esizibone sonke kumabonwakude iminyaka emininzi. Olu phawu luye lwafumana ukuqaphela ukubonga ngokubonisa inja kumaphulo ayo. Ngombulelo wokusetyenziswa kwesi silwanyana, uphawu lunika umfanekiso omnandi.
IBimbo
Ibhere likaBimbo ngomnye umzekelo ocacileyo wokusetyenziswa komntu kwintengiso. Ixesha lokuqala iBimbo yaziwa ngo-1945. Ibhere encinci esiyaziyo sonke yenziwa nguJaime Jorba njengomfanekiso wenkampani.
Duracell bunny
Umvundla webhetri yeDuracell ngomnye umzekelo wobu buchule kwintengiso, sonke siyazi ukuba zihlala zihlala kwaye zihlala. Ngalo lonke ixesha isilwanyana sasekhaya sibonakala, uphawu lwebhetri luba lusondele kwaye lube yinyani. Ibe yi-icon ye-brand, uninzi lwethu olungazange luhambe nayo iminyaka.
Nespresso
Ungaze ube neecapsules zekofu zibe ntle kwaye ziphucuke. I-Nespresso enomfanekiso kaGeoge Clooney, ikwazile ukufumana abantu abaninzi ukuba bachaze ezi mpawu kwiicapsules zekofu koomatshini babo.
Ngokufutshane, zininzi iibrendi eziya kuqhubeka kolu luhlu, njengePopitas, Conguitos, Kellogs, njl. Ubuchule bomntu buvumela uphawu ukuba lufumane unxibelelwano olukhulu kunye nobudlelwane nababukeli. Ngokubanika imilinganiselo yobuntu, ukuchongwa kwabo kulula.