Ii-Isotypes: yintoni na kunye nemizekelo

Los kudeintos EstudiOS sobre la aparKulungileapha umzimbaatudoti señalan que el uso de variOS Izinto ezintle (ungeneotipos, kholaiintsimbi, tipografías, Njl.) inceda ukwenza isakhelo somyalezo kunye nebrendi ukuba iqatshelwe ngabathengi. Kuninzias veEzi se deja de lkokuchitha enye lentoo ebalulekileyoe de la ukucingaen umzimbaatudoti, nganyeo al final ukubado Está en la premiumxesha impresiivuliwe, y si el ungeneotipo hayi Está cuidkokuchitha, la empuhambo puede sufrir una mala aparKulungileapha ngaphambili Los ojos del tyaidor.

Esta es la razivuliwe yi la que las emcinezelaas ngokuchaseneukubaan su ungeneotipo nge el paso del tohpo, en ibhasica de la mejokanye de la ukucingaen umzimbaatudoti. El ungeneotipo es uno de Los lentoos mI-ás ebalulekileyoes de la aparKulungileapha umzimbaatudoti. Kodwa kubalulekile ukwazi ukuba kukho ezinye iintlobo zemifanekiso ezinceda ukumela ilogo. Apha siza kukuxelela kancinci malunga nokuba zeziphi isotypes kwaye siya kukunika imizekelo.

Yintoni isotype?

I-isotype yi umboniso womzobo wophawu, uhlobo lwelogo olungenalo oonobumba okanye amagama, lunokuba ngumfanekiso, isimboli okanye uphawu. Injongo ye-isotype kukumela uphawu ngendlela yokuba umthengi achonge inkampani ngokuyibona nje.

Sisixhobo esibonakalayo, esifanekisela uphawu. Kubalulekile ukuba isotype igqame kukhuphiswano. Kuthatha ixesha elide kubasebenzisi ukukuqhagamshela kwi-brand, kodwa xa sele bekwenzile, ngokubonakalayo isebenza ngamandla kakhulu.

Ngokuphathelele intsingiselo ye-etymological yegama elithi isotype, sinokuthi livela kwisiGrike elithi "iso" kunye "nohlobo".

Iimpawu ze-isotype

Iimpawu eziphambili ze-isotype zezi zilandelayo:

1. Ivumela ukuchongwa kwebhrendi ngaphandle kokongeza naluphi na uhlobo lwegama okanye oonobumba
2. Yiyo umzobo, umfanekiso okanye i-ayikhoni enokuba neyahlukileyo imidibaniso yombala okanye enye nje.
3. Dlulisa a umyalezo onxulumene nebrand, enxulumene neenqobo zayo kunye nemigaqo.
4. Es kulula ukuchonga kwaye kulula ukukhumbula. Okukhona umzobo uhlala ixesha elide engqondweni, kokukhona usebenza ngokufanelekileyo.
5. Unceda ukuqinisa umfanekiso zophawu.

Ukuhlelwa kwe-Isotype

Ii-isotypes zahlulahlulwe ngakumbi kwezinye iindidi ezintandathu:

• Monogram: Ngumfanekiso omele uphawu, unobumba wokuqala wegama ngalinye udityanisiwe. Akuyomfuneko ukuba zifundeke.
• Anagram: Olu hlobo lwenziwe ngamalungu aliqela adityanisiweyo. Zisenokwenziwa ngokuhlenga-hlengiswa koonobumba abayiqambayo. Ikakhulu isetyenziselwa ukwenza ii-isotypes zohlobo ezinamagama amade kakhulu. Ngaloo ndlela igama lebrendi linokukhunjulwa ngokulula ngakumbi.
• Abaqalayo: usebenzisa kuphela oonobumba bokuqala begama lebhrendi, oko kukuthi, unobumba wokuqala wegama ngalinye lophawu. Kufuneka zifundeke kwaye zibonakale ngokugqibeleleyo.
• Kuqala: Kuphela unobumba wokuqala wegama lohlobo osetyenziswayo ukwenza isimboli. Kukubonakaliswa kophawu ngonobumba omnye, owokuqala wegama lawo,
• Ubuhlobo: Iyafana nomsayino wobuqu. Iqulethe kuphela iileta. Ihlala iligama, ifani, okanye eyahlukileyo yohlobo. Ayigqithisi nje kuphela igama lebhrendi, kodwa ikwanika uphawu lokuchukunyiswa komntu.
• Ipiktogram: ngumfanekiso ohamba ne logo. Inokuba ngumzobo okanye i-icon ngokumalunga ne-brand. Kuzo zombini iimeko, inokuba ngumzobo okuvumela ukuba uqaphele into ethile okanye umfanekiso ongabonakaliyo ochonga uphawu. Eyangaphambili inokuba ngumfanekiso weyona nto yokwenyani, ngelixa le yokugqibela inemibala eyahlukeneyo, imilo okanye iingoma ezimangalisayo.

Imizekelo yee-isotypes

Apha ngezantsi sikubonisa uthotho lwee-isotypes ukuze uqonde kwaye wazi indlela yokuqonda ngcono ingqikelelo.

Nike

I-isotype emele i-Nike ibizwa ngokuba "swoosh«, yenzelwe kwi-1971 ngumyili wegraphic uCarolyn Davidson. Ukwenza oko, waphefumlelwa nguthixokazi wamaGrike: uNike. Nguthixokazi woloyiso. Oku kuzalwa ngamaphiko alo thixokazi. I-brand yayifuna ukuba ixabiso layo lihambelane nentshukumo kunye noloyiso.

audi

I-isotype yohlobo lwemoto ye-Audi yi yenziwe ngamakhonkco amane ayangana ebhekisa kumanyano lweenkampani ezine zoqobo oko kubangele iAuto Union: Audi, Horch, Wanderer kunye neDKW. Kwesi sivumelwano kwazalwa inkampani entsha ebizwa ngokuba yi-Auto Union, eya kuthi ibangele olu hlobo lwe-isotype ezine zamakhonkco adibeneyo amele uhlobo ngalunye olunxulumeneyo. Kamva ezinye iinkampani ezimbini zajoyina: i-VW kunye ne-NSU, kodwa zagqiba ekubeni zigcine amakhonkco ama-4 njengophawu.

playboy

Mhlawumbi yenye yezona isotypes zidumileyo kuyo yonke imbali. Le isotype yayilwe nguArt Paul, owayeza kuba ngumalathisi wezobugcisa wephephancwadi. Umvundla unentsingiselo ehlekisayo kunye nesondo. Imele ubumnandi, umtsalane kunye nomlinganiswa odlalayo we-brand. Ngokuphathelele umbala, umyili ukhethe umnyama, njengoko ubhekisela kwiisuti zamadoda, ezintle kwaye zisesikweni kwaye azidingi umbala.