Ngaphandle kokulunga izixhobo zegraphic kunye nezixhobo Ukwenza imizekeliso, i-infographics, uyilo kunye nezithuba ezenzelwe umntu, omnye weyona misebenzi iphambili ekufuneka yenziwe yingcali yezentengiso okanye umzobo kukwazi. Ufanele uwusebenzise njani umbala?.
Ngokusebenzisa ezahlukeneyo Umdibaniso wombala, izicwangciso zokuthengisa zinokuqiniswa, kuba ukusetyenziswa kwemibala eyahlukeneyo kwandisa ukuqondwa ngama-80% ukuba uphawu lomntu lunokuba nalo, olukhawulezisa inkqubo yokulubeka kwiingqondo zabathengi.
Faka umbala kumfanekiso wenkampani kunye neenzuzo zayo
Iinzuzo ezininzi zinokufumaneka ekusebenziseni ngokufanelekileyo ithoni, kuba ngayo kunokwenzeka ukugubungela izinto ezintathu ezibalulekileyo ukuphumeza impumelelo ishishini, ezizi:
Ukudluliselwa kweemvakalelo ngeempembelelo ezibonakalayo.
Umahluko.
Ukufana namaqhekeza ekujoliswe kuwo abathengi.
Ngoku, ngaphambi kokuba ndikuxelele malunga ne imibala kunye nentsingiselo nganye nganye, siza kuthetha nawe malunga nemiba emininzi ebalulekileyo ukuze uqonde ukuba umfanekiso wenkampani unokuthi ube ngumntu omnye ngokusetyenziswa kombala:
Iyahluka ngokwemibono
Kuyimfuneko ukuba kuthathelwe ingqalelo ukuba imibala Zinentsingiselo ethile, kuxhomekeke kwizinto ezahlukeneyo zangaphandle, ezinoxanduva lokwenza abantu babone iimpembelelo ezibonakalayo ngendlela eyahlukileyo ngokupheleleyo.
Eminye yale miba yangaphandle itshintsha imbono, ngokuxhomekeke kumntu kwaye iqhelekile: ukhetho lwentlalo kunye nezinto ezithandayo, imeko yenkcubeko, iintsingiselo, kunye nefuthe lomzimba.
Kufuneka ihambelane nobuntu bophawu
Ukuba ufuna umfanekiso wenkampani yenkampani yakho ukuhambisa ubuntu brand, kunyanzelekile ukuba umbala owusebenzisayo kuzo zombini iinkampani kunye noyilo lwentengiso lunxibelelene ngandlela ithile nobuntu benkampani, inokuba ngenxa yencasa yabaphulaphuli ekujoliswe kubo kunye/okanye icandelo ekulo. .
Ngombala ungathumela amaxabiso ahlukeneyo kwaye unokwaziwa ngabathengi bakho ukuba umfanekiso wakho wenkampani unabanye abalinganiswa ababalaseleyo kunabanye.
Intsingiselo inokutshintsha ngokuxhomekeke kwithoni.
Ithoni yemibala ibangela ukuba zidibaniswe neentlobo ezahlukeneyo zobuntu, ngokuqhelekileyo iithowuni ezinobukhulu obukhulu, ngokuqhelekileyo abo banikezela ngomfanekiso wenkampani kunye nomlingiswa ongeyena nje ubukhali kakhulu, kodwa onomdla.
Owona mzekelo ubalaseleyo esinokukunika ukuba uwuqonde kukuba nomfanekiso-ngqondweni Fluorescent kunye nemibala ecacileyo eboniswa yimifanekiso ngokubanzi, zihluke ngokupheleleyo kwizinto onokucinga ngazo ngemibala ye-pastel okanye i-paler, ebangela ukuvakalelwa, ukuhambelana nokuzola.
Ezinye iinyani ezinomdla malunga nokusetyenziswa kombala kwimifanekiso yenkampani:
- I-95% yeenkampani zisebenzisa ithoni enye kuphela okanye zidibanise iitoni ezimbini kakhulu.
- Imibala enomdla kakhulu iluhlaza okwesibhakabhaka, emhlophe, eluhlaza, emdaka kunye nemfusa.
- Eyona mibala inomdla yile: orenji, tyheli kunye nomnyama.
Intsingiselo yemibala
Ukuze ukwazi ukukhetha umbala ofanelekileyo ukuhambisa imvakalelo oyifunayo, ngezantsi Sibonisa intsingiselo yemibala eyahlukeneyo:
Mhlophe: Isetyenziswe kuyilo lwelogo yebhrendi idlulisela ubumsulwa nobulula, ngoko ke isoloko isetyenziselwa abantwana kunye neenjongo zempilo.
Rojo: Ngokuqhelekileyo isetyenziselwa indlela yayo yokuvuselela inkanuko, nangona isetyenziselwa ukusasaza imvukelo nesenzo.
Azul: Isetyenziswa kwiilogo ngenjongo yokuhambisa umfanekiso ochaphazelayo kungekuphela nje wokucaca, kodwa kwakhona amandla kunye nengqondo.
I-Purple: Uhambisa a imvakalelo yobunewunewu kunye nobuhle, ikwasetyenziswa rhoqo ukukhumbula i-romanticism.
Negro: Idla ngokusetyenziswa ukunika a umfanekiso ophucukileyo kunye nomgangatho, ngoko ke idla ngokusetyenziswa kakhulu xa kubhengezwa iimveliso/izinto zodidi oluphezulu.
Kwaye wena, ngowuphi umbala onokukhetha ukusebenza nawo? Khumbula ukuba oku omnye wemisebenzi ephambili ukuba wonke umyili wentengiso okanye umzobi kufuneka enze.