Isazisi esidibeneyo sibonisa nayiphi na inkampani okanye iziko. Xa umyili ejongene nolwakhiwo lwayo nayiphi na into yesazisi esidibanisa ilogo, ujongene nomceli mngeni wokwakha into engenaxesha kwaye yomelele ngokuhamba kwexesha. Kuya kufuneka ke ngoko ibe lulwakhiwo olunamandla, oluzingisileyo nolumelekileyo lomthengi ochaphazelekayo. Nangona kunjalo, zimbalwa kakhulu iilogo ezihlala ngokuchanekileyo kubomi benkampani. Uninzi lwazo lunomhla wokuphelelwa lixesha. Amaxesha atshintsha ngohlobo olufanayo nokutshintsha kwemizobo kunye nobuhle. Kuya kufuneka siyiqonde into yokuba iinkampani, abanini, iinjongo zeenkampani, abaphulaphuli iinkampani ezijolise kubo kwaye imeko ziyatshintsha. Kutheni le nto ilogo ingatshintshi?
Okwangoku, oku akuthethi ukuba kufuneka siyitshintshe ngokupheleleyo i-logo yethu. Ngokubanzi, xa kwenziwa uyilo ngokutsha, utshintsho alwenziwa ngenene kwinqanaba elikhulu kodwa luhlengahlengisiwe kwiimfuno ezithile. Umbuzo omkhulu ophakamayo emva koko kuxa kufanelekile ukuba siqwalasele ukulungiswa kolu hlobo. Kukho izikhombisi ezithile ezisilumkisa ukuba lixesha lokutshintsha umfanekiso wenkampani:
I-logo yam ayijongi njengobungcali njengoko kufanelekile
Inani elikhulu leenkampani, ngakumbi ezo zobukhulu obuncinci kunye nokuvulwa okutsha, ziqala ukukhetha ukuphuhlisa iilogo zazo. Nangona kunjalo, ukwenza uyilo olulungileyo ayingomsebenzi olula kwaye nangona kunokubonakala ngathi kuninzi, eneneni udinga ulwazi ngomzekeliso, ukuhlela kunye nentengiso. Akuqhelekanga ukuba iinkampani zivule iingcango zazo ngee-logo ezingafanelekanga, ezingabonakaliyo kunye ne-poo. Ukuba le yimeko yakho kwaye ujonge ukuba ube nomfanekiso wobuchwephesha kunye nokuzimisela, lixesha elifanelekileyo lokuba uqale ngokuwuthathela ingqalelo kwaye uqeshe umyili oyingcali.
Ishishini lam litshintshile
Iinkampani kufuneka zihlala zitshintsha kwaye zihlengahlengisa ukuze zinganqunyanyiswa kwintengiso. Inyani yile yokuba zininzi iindawo apho utshintsho lunokwenziwa khona, eneneni iinkampani zihlala zitshintsha ngaphandle kokuqonda ukuba ziyatshintsha zilungelelanise imfuno ethile kunye noluntu. Ewe lonke utshintsho oluncinci olwenzekayo akufuneki luguquke lube lutshintsho kwinkampani, oku kunokuba sisidenge njengoko kungenanto. Nangona kunjalo, ukuba kukho utshintsho olubalulekileyo kubomi beshishini, kuyakufuneka ukuba siyibonise kubumbano beshishini. Olunye lolu tshintsho luya kuba:
- Ulwandiso: Masicinge ukuba inkampani isuka kwimpembelelo yendawo iye kwinqanaba lesizwe, okanye kwinqanaba lesizwe liye kwilizwe liphela. Ubuhle kuya kufuneka buqhelane nale meko intsha kuba iya kujongana nomfanekiso owahlukileyo, iinjongo ezahlukeneyo kwaye ngokuqinisekileyo iya kufumana amandla amatsha kunye nezinto ezinokubakho. Oku kufuneka kuboniswe kumfanekiso weshishini.
- U buchule: Ngokugxininisa sitshintsha izinto ezininzi zeshishini lethu, enyanisweni sitshintsha abantu esijolise kubo, iinkonzo zethu okanye iimveliso ezinikezelwayo, iindlela zokuthengisa okanye amaxabiso. Zonke ezi zinto zibaluleke kakhulu ukuba ziqwalasele ukulungiswa kwakhona kwaye zigqithisele kuluntu nakubathengi bexesha elizayo umoya omtsha okanye i-tonic yenkampani.
- Umgca omtsha: Ixesha elingaphezulu lonke liyakhula kunye notshintsho, nkqu namabhongo omnini. Oku kunokubangela zonke iintlobo zotshintsho okanye ifilosofi, amaxabiso alandelelweyo kunye neenjongo. Ngale ndlela, igrafu inecandelo lengqondo elingenakuphikwa kwaye kufuneka sinikezele ngokuvumelana phakathi kwamaxabiso kunye nefilosofi kunye nendlela yokuyimela. Ukuba oku akunjalo, iinjongo zonxibelelwano aziyi kugutyungelwa.
- Ukuba iingxaki zedumela ziyavela: Ayizizo zonke iinguqu ezilungileyo, enyanisweni kukho neengxaki zazo zonke iintlobo. Ingxaki yangaphakathi ihlala isisinye sezizathu ezifuna utshintsho lomfanekiso kunye nomfanekiso ngokungxamisekileyo. Ngokukodwa kwezo meko apho ukubandakanyeka kudume khona kwaye umfanekiso wangoku awuqinisekisi okanye unxulunyaniswa namava amabi, iinkumbulo kunye neengcinga.
- Ukuba siphulukana nesabelo sentengiso: Xa siphulukana nabathengi, enye yezona zinto zinempembelelo esinokuthi sizisebenzise ukubabuyisela kunxibelelwano, intengiso, ukuthengisa kunye nokukholisa. Ewe umfanekiso kunye noyilo lwe logo kulo mba kubaluleke kakhulu.