Ukuba sifuna ukuba inkampani yethu ihambe, enye yezinto eziphambili ekufuneka sizithathele ingqalelo yeyokuba ubukho kwiintanethi zentlalo. Ngala maqonga siya kuba nakho ukufumana ingxelo kunye nokusebenzisana nabathengi, ukuseka ubudlelwane obusebenzayo ngakumbi nabathengi.
Inkcazo Marketing Inbound okanye ukuthengisa umtsalane kulula kakhulu, kwaye kusekwe kuyo phuhlisa umxholo obandakanyayo oko kuluncedo kubathengi bethu okanye abathengi abanokubakho. Kweli nqaku siza kuphonononga ukuthatha inxaxheba kwinethiwekhi yoluntu ekuphunyezweni kolu hlobo lwesicwangciso kwishishini lethu.
Xa sifaka inkampani yethu kwiintanethi zentlalo, eyona njongo yethu lunxibelelwano. Eyona nto siyifunayo xelela ihlabathi ukuba silapha, kwaye ukufikeleleka kumxholo wethu kuya kusivumela ukuba sibe neyona ndlela yokwenene kunye nesebenzayo kunye ne-brand abayilandelayo.
Kukho izigaba ezininzi kwinkqubo eya kubakho ukususela kwixesha apho umthengi asifumana kwi-Intanethi emva kophando oludityaniswe nemveliso okanye inkonzo, kude kube ngumzuzu apho ekugqibeleni aphumeze ukuthenga okanye inkontileka yenkonzo.
Okulandelayo, sishwankathela imiba emi-4 yokumisela echaza ukuba kutheni ukubaluleka kwemidiya yoluntu kwintengiso yangaphakathi:
Sifuna ukutsala
Enye yeentsika ezibaluleke kakhulu zeNtengiso eNgaphakathi yinto enokwenzeka thetha kwaye unxibelelane. Isicwangciso ngasinye sidinga ukutsala inxalenye yemarike, kunye neenethiwekhi zentlalo zisebenza ngokugqibeleleyo njengesixhobo sokuvusa umdla wabo banesidingo esinokuyigubungela.
Ukusetyenziswa ngokuchanekileyo kwenethiwekhi yoluntu kuya kuvumela ukuphuhliswa kwamaqhinga amatsha okugaya, ukuphepha iinzame zokuthengisa ngokuthe ngqo esele zibe ziindlela eziphelelwe lixesha. Ukuba silawula ukudala umxholo onomdla kunye nomgangatho omhle, siya kubandakanyeka ngendlela ephilayo kunye nendalo.
sinokusasaza
Isixa esikhulu sabasebenzisi abadla ngokusebenzisa iinethiwekhi zentlalo zenza indawo efanelekileyo apho uphawu lwethu lufanele luqale khona ukufumana indawo. KwiInbound Marketing sifuna a ukusasazwa rhoqo komxholo wethu, kunye neenethiwekhi zentlalo ziye zaba yiloo festile evumela ukuba sifezekise oko kubonakala ngexabiso eliphantsi, ngendlela enamandla kunye nemingcele embalwa.
Asinakukhanyela ukuba ukudalwa kwee-social networks kuququzelele umsebenzi wokuphumeza isicwangciso esiyimpumelelo sokuthengisa. Uninzi lwemikhankaso yokuthengisa umtsalane njengeyona nto ijolise kuyo eyona ndlela iphambili yenethiwekhi yoluntu.
Inkathalo ngqo
Njengoko besesitshilo ngaphambili, i ngqalelo Ingumthombo obeka amanethiwekhi oluntu kwindawo enelungelo ngaphakathi kwesicwangciso esingenayo. Ngokusebenzisa iinethiwekhi zentlalo, umthengi kufuneka azive evile kwaye ekhathalelwe, kuba baya kuba namathandabuzo kunye nemibuzo malunga nemveliso okanye inkonzo yethu, kwaye kufuneka sikwazi ukuphendula.
Kweli jelo le-bidirectional, ithontsi ngalinye lokugqibela lamandla alo kufuneka lisetyenziswe, kuba ingqalelo elungileyo kunye nexesha elifanelekileyo, libonelela ngamathuba angcono okufumana ukunyaniseka.
into esiyiprojekthi
Kufuneka sisebenzise iinethiwekhi zentlalo ngendlela efanelekileyo ukuze umxholo wethu uba yimbonakaliso yempumelelo kunye nesimo senkampani. Ngala maxesha, abantu bathatha isikhundla sophawu kula maqonga ngokubaluleke kakhulu, ngoko ke ukuthandwa kwethu kuthungelwano kuzisa ukuzithemba ngaphakathi kwiphulo elingenayo.