ILogo yeLanjaron

uphawu lwelanjaron

Umthombo: Lanjaron

Ngalunye lweempawu eziye zaqulunqwa azikwaziwa kuphela ngomfanekiso wazo, kodwa kunoko yonke into emele yona. Kukho iibrendi ezingapheliyo, asinakuze sitsho ukuba ilogo nganye ingqondo yethu ikwaziyo ukuyilawula kunye nokuqikelela, zivela phi.

Xa sithenga imveliso, sihlala sijonga ileyibhile kuyilo lwayo, kwaye ngenxa yoko kwinto ekroliweyo, kodwa into ihlala igqama ngaphezu kwayo yonke enye, umfanekiso wayo wenkampani.

Imibala, ukuchwetheza kunye nenye yeempawu zegraphic ezenza uphawu oluxeliweyo, ziyadityaniswa ukuze zenze ushicilelo olukhethekileyo nolumeleyo lwemveliso. Kule meko, size kuthetha nawe malunga neLanjarón kunye nentsingiselo yophawu lwayo.

Yintoni iLanjaron?

marca

Umthombo: Lanjaron

ILanjarón ichazwa njengophawu lwamanzi ezimbiwa zendalo kwaye sele kufuneka ibeyenye yeebrendi ezinendawo elawulwa luphawu lweDanone. Imvelaphi yayo yasentwasahlobo yiLanjarón, intabalala efumaneka eSierra Nevada, kwiphondo laseGranada.

Ngokuphathelele kwimbali yenkampani, kuthiwa amanzi aseLanjarón afunyanwa ekupheleni kwenkulungwane ye-XNUMX. Ngamaxesha embali, uninzi lwabemi beedolophu ezingqongileyo babesiya eLanjarón ukuya kukha amanzi kwimithombo yayo yendalo kunye neyahlukileyo.

Kwiminyaka kamva, Intwasahlobo yaseSierra Nevada ibhengezwe njengeyona mithombo isempilweni neyona yendalo kwiphondo laseAndalusia, ishiya uphawu phakathi kwabaninzi abaqhubeka ngoku benandipha le mithombo unyaka nonyaka.

Singazifumana ezi mveliso nakweyiphi na ivenkile enkulu eSpain. Into ephawula imveliso yakho yileyibhile edumileyo enelogo yebrendi efakiweyo. Intwasahlobo ebiqinisekisa umsebenzi omkhulu wendalo kunye neenzuzo kuma-Andalusi kunye nawo onke amaSpanish iminyaka emininzi.

Imbali kunye nokuvela kwelogo yeLanjarón

uphawu

Umthombo: Isilogeni

Uphawu lokuqala lweLanjarón luphawulwe ngombala o-orenji kunye ne-hue. Enyanisweni, umbala we-orange waba ngumbala wenkampani ye-brand.

Yintoni eyabonakalisa le logo kakhulu, ngaphandle kwamathandabuzo, i-typography yayo, i-typography edlamkileyo apho imvelaphi ye-orenji efuziselayo yayisetyenziswa. ekhatshwa ngokuthiywa kwegama, kwaye oko kwanikezela bonke ubuntu kunye nobuchule kuyilo.

Uyilo lwatshintshwa emva kweminyaka kwaye ngenxa yoko imibala yalo.

Ilogo yesibini yeLanjarón iphawulwe ngokuqulatha umbala weshishini owona umtsha kunye noluhlaza okwesibhakabhaka. Kakhulu, kangangokuba iLanjarón kunye negama elidumileyo laseLa Casera badityaniswa kwaye benza ibhrendi enye. Uphawu lwaluphethe itywina elidumileyo kunye ne-icon yendlu ngendlela yevector, apho kwalandela ukuchwetheza kwakhe okudumileyo kunye netywina lakhe elibomvu. 

Uphawu olwaguqula icandelo kunye nokhuphiswano olunokwenzeka. Kodwa njengayo nayiphi na i-brand, kwakukho i-evolution eqhubekayo yokuguqula iitafile, kwihlabathi leelogo kunye nokudalwa kohlobo.

ILanjarón iqhubekile nomgca ofanayo weethowuni eziluhlaza kwimibala yayo yequmrhu. Kakhulu kangangokuba sinokufumana iilogo ezintathu okanye iinguqulelo zeelogo zazo ezinophawu kunye nokutshintsha ithowuni eluhlaza. Ngaphandle kwamathandabuzo, ukuba siqaqambisa le logo ilandelayo yeLanjarón yento ethile, kukulula kwayo kunye nobuncinci, ukushiya ecaleni naluphi na uhlobo olulayishwe kakhulu kunye naluphi na uphawu olugcwele izinto ezishiyekileyo.

Uphawu olulodwa kunye nolufutshane lwenziwa olukwaziyo ukuthetha kakhulu ngokuncinci kwaye ngaphezu kwakho konke, lukwazi ukuba ngumfanekiso we-brand efanayo apho uluntu lonke lulindele ngemveliso yalo.

I-logo yesine yavela kwisandla se-schweppes, uphawu oludumileyo lwesiselo se-carbonated esiye sangcamla ngamaxesha ehlobo. Ewe, masithi zombini iibrendi ziye zadityaniswa ukwenza ilogo enye. Ngeli xesha bashiye ngasemva umbala oluhlaza okwesibhakabhaka weshishini, ukuya kumbala otyheli oqaqambileyo weyona nto ibalaseleyo kunye neqhelekileyo yohlobo lwe-schweppes.

Ngaphandle kwamathandabuzo, yenye yezona nguqulelo ziphumeleleyo ngenxa yombala wayo omangalisayo, nangona amaphulo amaninzi ekhethe eminye imibala ehamba ngcono kakhulu ngemveliso ethengiswa nguLanjarón.

Isiphelo

Uphawu lweLanjarón ludlulile ukusuka kwisizukulwana ukuya kwesinye. Ukongeza, ibe yinxalenye yeemveliso ezininzi zesibini ezifana neDanone, enika lonke udumo kwaye iphucula ngakumbi uphawu.

Ngaphandle kwamathandabuzo, iLanjarón luphawu olunembali ende, ibali eliqala kwimithombo edumileyo yaseSierra Nevada eGranada kwaye inika bonke ubutsha kunye nendalo kwiphondo laseAndalusia. Iphondo eligcwele ubomi kunye nempilo kunye nokuphila kakuhle.

Siyathemba ukuba ufunde into ethe kratya malunga nolu phawu ludumileyo olutshintshe kakhulu imarike kwaye ngakumbi uyilo lwayo olwahlukileyo nolwahlukeneyo.


Umxholo wenqaku uyabambelela kwimigaqo yethu imigaqo yokuziphatha yokuhlela. Ukuxela impazamo cofa apha.

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  1. Uxanduva lwedatha: UMiguel Ángel Gatón
  2. Injongo yedatha: Ulawulo lwe-SPAM, ulawulo lwezimvo.
  3. Umthetho: Imvume yakho
  4. Unxibelelwano lwedatha: Idatha ayizukuhanjiswa kubantu besithathu ngaphandle koxanduva lomthetho.
  5. Ukugcinwa kweenkcukacha
  6. Amalungelo: Ngalo naliphi na ixesha unganciphisa, uphinde uphinde ucime ulwazi lwakho.