ILufthansa iyila kwakhona uphawu lwayo kunye nomfanekiso wobumbano

Iinqanawa zaseLufthansa kunye nomfanekiso wangaphambili wenkampani

Inqwelo moya eyaziwayo yaseJamani iLufthansa iza kwazisa utshintsho kuyilo lwe logo ngaphezu kweminyaka eli-100. Isazisi esitsha siza kubhengezwa ngokusesikweni ukusuka nge-7 kaFebruwari, 2018 kumsitho obuseFrankfurt obizwa ngokuba yi #ExploreTheNew. Kwenzekile ukuba eminye imifanekiso yesazisi esitsha yabonwa okokuqala ngoLwesine odlulileyo. Abakhweli beBoeing 747-8 babone uphawu lwentengiso kupapasho olutsha lwephephancwadi le-flight. Ke ngoko, uphawu kufuneka luthethe ngolu tshintsho ngexesha lenkomfa eyayiseKapa.

I-logo entsha iya kugcina i-crane yayo ye-icon kodwa izakushiya umbala omthubi ukuyitshintsha ngombala oluhlaza okwesibhakabhaka nomhlophe. Ngale ndlela, siza kubona i-crane kunye nesangqa sayo sesikhongozeli kwimvelaphi eluhlaza okwesibhakabhaka. Ngokwe-CEO yeLufthansa uCarsten Spohr, uyilo ngokutsha lwegama luphendula kwimfuno Ukuphuculwa kombono wenqwelomoya.

Ukugxekwa kwelogo entsha

Inqanawa entsha yaseLufthansa

Ngomhla kaFebruwari 1, u-Andreas Spaeth, intatheli yokuhamba ngenqwelomoya, wathumela umyalezo ngeendaba zokuqala. Kuyo, uSpohr wayephethe ithebhulethi ebonisa entsha nikela ngenqwelomoya wenqanawa entsha. Inkcazo yomfanekiso ichaza ukuba baceba ukupeyinta iinqwelomoya ezingama-80 ngasekupheleni konyaka kwaye kungabathatha iminyaka esibhozo ukupeyinta zonke izithuthi.

Nangona kunjalo, ukugxekwa kwakungekho kudala ukuza. Imidiya yokuncokola yazaliswa yimpikiswano xa abasebenzisi beenqwelo moya bagxeka i Isigqibo senqwelomoya senqwelomoya sokutshixisa umbala waso ongumfanekiso otyheli. Ngokwamakhomenti wabathengi lo mahluko omkhulu kwaye endaweni yawo kuya kufana nokuphika isazisi sophawu.

Kwelinye icala, umbhali wenqwelomoya u-Enrique Perralla wabhala ukuba uyilo kwakhona ithambile kwaye ayinantsingiselo.  Kwakhona, umyili wemizi mveliso uClemens Weisshaar wanikezela ngezimvo zakhe. Ucacise isicwangciso esiliqili esitsha njenge "plank" echaza into entsha alihoyanga ilifa loyilo luka-Aicher. Umyili ukwagxeka ukuba le mibala inxulumene nenkampani yeinshurensi embi okanye ibhanki ebolayo ubhlu omnyama ngokobungxowankulu.

Imbali yelogo

Ipowusta yentengiso yaseLufthansa

Ngexesha lama-5s umzobi wegraphic u-Otto Aicher wahlaziya isazisi. Kunye neqela lakhe labafundi «iGruppe EXNUMX» eye Isikolo se-Ulm sayilahla kwakhona ilogo. Ngale ndlela, bongeze umbala otyheli wohlobo. Lo mbala ubonelele kakuhle ukukwazi ukwahlula. Ukusukela kukhuphiswano imibala emhlophe noluhlaza okwesibhakabhaka okanye ebomvu yeenqwelomoya ezininzi zelixesha zihleli phambili. Kwelinye icala, bathathe indawo yobume bohlobo lwangaphambili nge IHelvetica Bold kwibhokisi ephantsi. Kwakhona baphinda bayikora kwakhona i-crane Ukuvelisa ubume bobuhle kunye nolungelelwaniso olulinganayo.


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  1. Uxanduva lwedatha: UMiguel Ángel Gatón
  2. Injongo yedatha: Ulawulo lwe-SPAM, ulawulo lwezimvo.
  3. Umthetho: Imvume yakho
  4. Unxibelelwano lwedatha: Idatha ayizukuhanjiswa kubantu besithathu ngaphandle koxanduva lomthetho.
  5. Ukugcinwa kweenkcukacha
  6. Amalungelo: Ngalo naliphi na ixesha unganciphisa, uphinde uphinde ucime ulwazi lwakho.