Iimpawu zisetyenziselwa zimele inxenye yamaxabiso ebhrendi Kwaye ziyilelwe ngendlela yokuba sikwazi ukukhumbula ngokukhawuleza imveliso okanye inkonzo ethengiswa yinkampani ethile. I-logo kufuneka ikhunjulwe ngokulula engqondweni yomntu, ukuze enze isitampu sengqondo kwaye angayidibanisa ngokukhawuleza nale mveliso okanye inkonzo.
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Phakathi kweelogo ezitsaliwe, ngokuqinisekileyo kukho abantu abazinikeleyo kwihlabathi loyilo, ngakumbi kuba kukho izinto ezenziwa kakuhle. Nangona into enomdla kukuba ukuphinda kwenziwe Ukuchaneka okukhulu, ezo zenziwe ngenkangeleko elula.
Ikwabetha kakhulu, kwaye oko kubonisa ukubaluleka kweli candelo kuyilo lwe logo kunye nexabiso elinokuxabisa ukuyenza kwasekuqaleni, ufana nabathathi-nxaxheba kolu phando uyikhumbule ngokugqibeleleyo imibala efanayo. Iipesenti ezingama-80 kuphela zikwazile ukusebenzisa imibala yelogo yenkampani.
Kucacile ukuba kulula ukukhumbula umbala kunemilo ngakumbi, kodwa kuyasebenza ukubonisa ukubaluleka kukhetho ngobulumko lwemibala yoyilo lwe logo yophawu. Kwaye nangona isifundo esenziwe sincinci kakhulu, kuluncedo kakhulu ukwazi isiphumo esineempawu zazo ezinabantu.