Ukuba uyilo lwe logo yinto ocinga ukuba kufuneka uyiphucule, namhlanje ndiza kukucebisa.
Kule nqaku, ndiza kukunika iingcebiso ezintlanu eziza kuba luncedo kuwe kwaye onokuthi usebenze kuzo ukuphucula uyilo lwe logo yakho.
Phucula umsebenzi wakho wamaxwebhu
Xa uyila ilogo, ayisiyonto yokwenza into ebonakala intle, imalunga nokuhlangabezana nesidingo seshishini kunye nokubonisa into emelwe luphawu. Ke ngaphambi kokuba uqale ukuzoba imibono, kuya kufuneka wenze uphando oluqinileyo kumthengi wakho nakwindawo ezibangqongileyo.
Ngendlela efanayo yokulungiselela udliwanondlebe nomsebenzi, kunyanzelekile Phanda inkampani kunye nohlobo lwayo kakuhle. Phanda inkampani, kwiwebhusayithi yayo kunye neminye imithombo esemthethweni, kunye nezimvo ezibhalwe ngabasebenzisi kunye nabathengi ngayo kwiibhlog nakunxibelelwano lwasentlalweni.
Konke oku kuya kukunika ithuba "kwiingxoxo" zokuqala ezinokubakho nomthengi wakho. Iimpawu zakho zoyilo lwe logo ziya kuba nakho ukwamkeleka, kuba uya kuba nakho ukuzicacisa malunga nendlela abanokunceda ngayo ishishini.
Buza imibuzo engcono
Uphando lokuqala olwenzayo kwinkampani linyathelo lokuqala lokuyiqonda. Inyathelo elilandelayo kukumba ngokunzulu ngemibuzo.
Udliwanondlebe lokuqala lubandakanya imibuzo enje: Ngoobani abaphulaphuli bakho ojolise kubo? Ucwangcisa njani ukukhulisa ishishini? Ngubani ukhuphiswano lwakho? Ithini ingxelo yakho yemishini? Zithini iinjongo zakho zexesha elide? Le mibuzo inokubonakala ingenamsebenzi kuqeqesho loyilo lwe-logo… kodwa le yimibuzo eya kukunceda uqonde ngcono i-raison d'être yenkampani.
Umzekelo, ukuba abaphulaphuli bakho ekujolise kubo kwenzeka ukuba bangaphezulu kwama-50, ngekhe ufune ukunika uyilo lwakho ulutsha. Ukuba ilogo yeembangi zakho eziphambili isebenzisa ifonti eyahlukileyo, unokufuna ukusebenzisa eyahlukileyo. Kukwafanelekile ukubuza umbuzo ocacileyo: "Kutheni ufuna i-logo entsha?" Impendulo, okanye ukungabikho kwayo, kuhlala kukhanya kakhulu.
Gxila kuyilo lweselfowuni kuqala
Kwi-2016, uya kuqaphela uthotho lweemveliso ezinkulu ezenze lula kwaye zacaba iilogo zazo ezinje nge-BT, Subway, Mastercard, Instagram, HP, Bing kunye neGumtree, nkqu nekhaka elitsha lase-Atlético de Madrid eliphakamise impikiswano enkulu phakathi kwabo abalandeli.
Balandela nje umkhwa obonakalayo kwiminyaka elishumi, nge-Facebook, i-eBay, iMicrosoft, kunye ne-Yahoo ekhokelela kwindlela yokwenza uyilo lwabo lube lincinci.
Ngamafutshane, njengoko abantu abaninzi beqala ukufikelela kwiwebhu ngeselula kuneekhompyuter, ngakumbi abayili be logo baphulukana nolawulo lobungakanani yoyilo lwabo xa benikezelwa kwiselfowuni. Xa kuziwa kwizikrini ezincinci ezinje ngee-mobiles, i-logo ye-fussy egqithisileyo ayizukufundeka kwaye ulwazi oluninzi luya kulahleka, ngelixa uyilo oluncinci, oluyicaba ngombala wombala olula lusazokwaziwa.
Ke xa kufuneka Yila i-logo onokuthi ugxile kuyo ekuyileni kuqala iselfowuni okanye ungalahli umbono wokuba zonke izinto zayo kufuneka zifundeke kwaye zibonakale kwiscreen yeselula.
Phuma kwindawo yakho yokuthuthuzela
Inxalenye yokuyila ilogo ejonge ngokukodwa inokusetyenziselwa uhlobo lochwethezo. Iifonti ezintsha ziyaphuma ngalo lonke ixesha kwaye zinokukukhuthaza.
Akunyanzelekanga ukuba uchithe imali eninzi ukuzizuzela imithombo emitsha. Iinguqulelo zamva nje zeAdobe Illustrator zikuvumela ukuba udlale ngeefonti zohlobo lweTypekit, ngqo kwinkqubo, ngaphandle kokuzithenga, ukongeza kukho iindawo apho sinokufumana iifonti zasimahla ezinjengeefonti zikaGoogle ukuba awuzimiselenga ukuthenga iifonti. Ke Yiba nesibindi sokuzama iifonti ezahlukeneyo.
Funda okuthile malunga nesayikholoji
Akukho mntu ngaphandle kwabanye abayili abaza kujonga ilogo oyilele ngaphezulu kwe-millisecond. Ukwenza ifuthe kufuneka ubhenele kwimvakalelo yabantu engaziwayo.
Oku kulandela ukuba ukuqonda kakuhle kwengqondo yabantu kunokukunceda wenze uyilo olungcono oluvelisa ifuthe kwinqanaba lokuqonda.