Ilogo yePixar yenye yezona zinto zikhunjulwa kakhulu kwiimuvi zobuntwana bethu. Ngubani ongakhumbuliyo ukuba isibane esihlekisayo sitsiba kwiscreen. Kwaye kukuba, into yokuba le nto ibonakala kwi-logo yayo, ayikho into eqingqwe kwangaphambili, kodwa kunokuba ifihle ibali.
Ukusuka kwisandla sikaSteve Jobs, uPixar, njengoko siyazi namhlanje, wazalwa. Kwakuyi-1968, xa inkampani yakhulula enye yeefutshane zayo zokuqala, ngokukodwa, uLuxo Jr, kule mfutshane i-protagonist yayisisibane sedesksi. Lo msebenzi watyunjelwa i-Oscar kwaye ukususela ngoko, U-Luxo Jr, uba ngumfanekiso, i-mascot ye-Pixar.
Kodwa siza kuhambela phambili, siza kwazi iziqalo zesitudiyo soopopayi, siza kubona Ingaba umsebenzi wakho wobugcisa kunye nomfanekiso wakho webrand uvele njani?, uphuhliso lwelogo yePixar.
Imbali yePixar
Ngo-1986, ifilimu ethi, Howard the Duck, yaboniswa kwiindawo zemiboniso, ithathwa njengenye yeefilimu ezimbi kakhulu kwimemori ephilayo. Ayiphumelelanga ukuphakamisa ngaphezu kotyalo-mali kwimveliso yayo, eyabangela ukuba inkampani yayo yokuvelisa, uLucasfilm, ilahlekelwe zizigidi.
Emva kwale nkampani yemveliso kwakukho uGeorge Lucas owaziwayo, owayefumana ixesha elibi kakhulu lezoqoqosho kwimbali yayo. Izigidi ezihlanu zeedola, yayiyindleko yokuthenga iQela leGraphics, inxalenye yendawo yekhompyuter yenkampani yemveliso iLucasfilm. Eli yayilixesha lokuba USteve Jobs, umthengi wecandelo elikhankanyiweyo, uqala imbali yePixar.
Ekuqaleni kwayo, inkampani yayingeyonkampani yoopopayi njengoko sisazi namhlanje. Ngokuchasene noko, yayinikezelwe kwintengiso yehardware kwaye omnye wabathengi bayo abanokubakho yayiyiDisney Studios. Ngubani ofumene iKhompyutha yoMfanekiso yePixar njengekhompyuter, eya kubanceda kwinkqubo yokukhawulezisa ukufaka imibala kwimifanekiso eshukumayo.
UJohn Lasseter ungumntu obalulekileyo kulo lonke ibali, omnye wabasebenzi be-Pixar, ekubeni nguye owaphuhlisa uluhlu lweemifanekiso. I-Lasseter ibonise abathengi bakhe abanokuba ngabaxhamli bamandla ekhompyuter, le mpumelelo ibangele uqhushululu. Enye yendalo esithetha ngayo nguLuxo Jr, isibane sedesika esiya kuthi kamva sibe luphawu lwePixar.
Ukulandela le mpumelelo, uSteve Jobs wabeka le hardware yePixar ukuba ithengiswe kwi-1990. Kwakhona wasayina i-26 yezigidi zeedola kunye ne-Disney kwiifilimu ezintathu zekhompyutha. Kwakunjalo bhanyabhanya, Ibali leToy, ukuba sonke siyazi ukuba yintoni eyasindisa inkampani ngo-1995, kwintengiso ekufutshane.
Ukusukela ngaloo mzuzu ukuya phambili, yonke into yayiyimfazwe phakathi kweshishini letekhnoloji kunye nemveliso yemveliso yomxholo.. U-Pixar waqaphela ukuba unyango alulingani, ngelixa basebenza kulo lonke uphuhliso kunye nokuveliswa kwesofthiwe, i-Disney yayinyamekela kuphela ukuhanjiswa kunye nayo yonke into enxulumene nokuthengisa.
Iinkampani ezimbini zahamba ngeendlela zabo ezahlukeneyo malunga ne-2004, kwaye kwiminyaka emibini kamva kwi-2006 i-Disney yafumana i-Pixar.
Ukuvela kwelogo yePixar
Igama lokuqala lezitudiyo zoopopayi yayingelokuba sonke siyazi, kodwa ngonyaka I-1986 yayibizwa ngokuba, IQela leMizobo kwaye yayiphethwe nguGeorge Walton Lucas, eyathi kamva, njengoko siye sabonisa, yathengwa nguSteve Jobs.
Yayiyeyokugqibela, USteve Jobs, onyule uAlvy Ray, njengomlawuli wenkampani yoopopayi wayinika igama elithi Pixar. Kwaye kususela kuloo mzuzu, xa kuvela uphawu lokuqala lwenkampani.
ILogo ngo-1979 ukuya ku-1986
inkampani yoopopayi, IQela leMizobo, kwilogo yalo ye-1978, bakhethe ukumisa igama kwindawo ephezulu yokuqamba, besebenzisa imibala emibini eyahlukeneyo kulo. I-typography yayiyifonti ye-sans-serif, apho isiqwenga segama kwicala lasekhohlo sasibomvu, xa sithelekisa necala lasekunene, elimnyama.
Kulo indawo esembindini, umfuziselo wenkampani wabekwa, apho kwenzeka into efanayo njengegama, imibala ebomvu nemnyama yayisetyenziselwa icala ngalinye. Kulo mmandla sinokubona ngombala oonobumba abakhulu ababini u-G bejongana, abathi ngo-negetive baveze u-C ejonge phantsi.
Ukongeza, kwindawo engezantsi, a i-tagline, ukushwankathela ukuba yayiyintoni i-brand yakhe, inkampani ye-animation ebonakalayo.
ILogo ngo-1986 ukuya ku-1994
Kunyaka Ngo-1986, kuxa uSteve Jobs ethatha indawo yeQela leMizobo, wayibiza ngokuba yiPixar., nto leyo ekhokelela kutshintsho olukhulu kumfanekiso wophawu lwayo.
I-logo entsha evezwe nguPixar yakhiwe kwimilo yesikwere enezakhelo emacaleni kunye nomngxuma kwindawo yayo ephakathi. Kuthiwa oku logo iphefumlelwe yikhompyuter ye-Apple BSD, isifinyezo esasinxulumene neBerkeley Software Distribution.
Igama lenkampani livela ngaphantsi komfanekiso wejometri, owenziwe nguJohn Lasseter. I oonobumba abenza igama, bohlulwe zizinto ezincinci ezisebenza njengabahluli.
ILogo 1994 ukuza kuthi ga ngoku
Uphawu, kwi Ngo-1994, kwenzeka utshintsho olupheleleyo ezandleni zikaPete Docyer, owayesebenzela uPixar ngelo xesha.
Isazisi sophawu lukaPixar esihlaziyiweyo sasi yakhiwe kuphela ngefonti eneerifs, esetyenziswa ngendlela eyahlukileyo nenhle. Ukwahluka, kuba akukho mntu wayenobuganga bokwahlula abalinganiswa begama lakhe kude kube ngoku.
Olunye lweempawu zolu phawu lungoonobumba R kunye no-X, ukuba omnye wabo wokugqibela osezantsi wahlukile kwabanye, nto leyo ebanika inkangeleko eyodwa.
Ilogo, PIXAR ANIMATION STUDIOS, iba luphawu lwentengiso kwaye iqala ukuvela kwimboniso bhanyabhanya yeToy Toy.
Kwezinye zeekhredithi zokuvula iifilimu zakhe, sinokubona indlela abalinganiswa beefilimu bavela ngayo kwilogo efanayo, okanye bathathe indawo yoonobumba bayo.
Njengoko sibona kwi Ngo-1995, inkampani yenza isigqibo sokutshintsha unobumba I, kwisibane sayo esidumileyo, uLuxo Omnci., umlinganiswa wakhe wokuqala omfutshane.
Isazisi sikaPixar ngumsebenzi ongenasiphako. Uyayazi indlela yokumanyanisa ubuni bakhe ngokunxulumene nento enye, isibane esiphilayo. I-Pixar iyakulibala ukubandakanya izinto kumfanekiso wayo ezingafunekiyo, kwaye igxile ekwenzeni ukhetho lwe-typographic oludibanisa onke amandla ayo.