Sifikelele kwinqanaba apho uluntu lolwazi lusekwe kakuhle kangangokuba kubalulekile ukwazi uthotho lwamakhonkco ukuze sikwazi ukusebenzisa umsebenzi wethu njengabaqulunqi kunye noosomashishini ngokuhambelana nehlabathi esihamba kulo. Kufuneka sihambe ngemodeli yonxibelelwano esibhaptizwe kuyo, phantse inyanzelekile kuthi ukuba siqale ngokuzazi kuqala iingongoma ezisisiseko kuphuhliso lwesazisi seshishini kunye nempumelelo yalo kuthungelwano.
Nayi imigaqo emine ekungekho myili wezilwanyana, usomashishini, okanye usomashishini ongayihoyi. Ukuqwalaselwa kule nto uza kuyifunda!
Umgaqo we-5/10 womlingiswa
Ngaba ukhe walihlalutya igama lezona zinto zinamandla nezaziwayo emhlabeni? Ukuba uyakwenza oko, uyakufumanisa ukuba ayizukwenzeka ngamabona-ndenzile ukuba bonke babe namagama angadluli kubalinganiswa abalishumi (kunqabile ukuba badlule kubude obude), bahlala besebenzisa isinxibelelanisi esinzima (okanye esivakalisiweyo) kwaye bahlala bephindaphinda ileta. Nayi eminye imizekelo: Google, Yahoo, Apple, Exxon, Ford, Honda, Mobil, Cisco, Verizon, Hasbro, Mattel ...
Ngokusengqiqweni, sinokufumana iinkampani ezininzi ezonwabela impumelelo enkulu kwaye zingayithobeli eminye yale mithetho, kukho ukungafani, ndiyazi, ndiyazi. Kodwa kwesi sifundo sifumana isiphelo esicacileyo. Igama elifutshane nelaziwa ngokulula liyimfuneko, ngakumbi kule mihla xa ulwazi luye lwasetyenziswa kwiipilisi nalapho kulula kunye nokufutshane kunolawulo lweemodeli zonxibelelwano. Masikhumbule umzekelo weyona graphic: I-Twitter inikwe umda kubalinganiswa abali-140 ... Ngaba ngokwenene ucinga ukuba ukuba negama leshishini elingaphezulu kweeleta ezili-15 kunokuba luncedo kwaye kuluncedo? Akukho ngqiqweni!
Umgaqo wedotcom
Kubaluleke kakhulu ukuqinisekisa ukubakho kwegama lenkampani ngaphandle nangaphandle kwenethiwekhi. Siyazi ukuba zininzi iziphelo zedomain ezinje nge .net, .com, .es, .biz, .ninja (nzulu), kodwa kuzo zonke uninzi kunye nokukhetha ukhetho kubathengi yi .com. Nangona le meko ngokubhekisele kwiindawo ezithile ngokungathandabuzekiyo iyakutshintsha kule minyaka izayo, kule mihla usomashishini kufuneka athathele ingqalelo igama anokuthi afumane kulo i-.com kunye nalapho ifumaneka khona. Kwimeko apho le domain ayifumaneki, kungcono ushiye umbono kwaye ukhethe elinye igama. Ukuba into ekufuneka siyiphephe ngandlela zonke kukuba igama kunye nesazisi seshishini lethu lididekile nabanye kwinethiwekhi. Oku kubaluleke kakhulu: Ukuba sele ikho i-domain enegama obelicinga ngenkampani yakho, shiya umbono. Yiya kwelinye igama elilelakho kuphela.
Umgaqo weendaba zosasazo
Ngokuchanekileyo le mithetho ikhankanyiweyo kwicandelo elidlulileyo kufuneka isetyenziswe kwimeko yemidiya yoluntu. Ukujongile ukufumaneka kwegama lakho kwegama elithi.com kwaye ukulifumene, kugqibelele! Inyathelo lakho elilandelayo iya kuba kukuhlalutya iinethiwekhi zentlalo: Facebook, Twitter, Youtube, Google +, Pinterest… Kwimeko apho sele kukho amaphepha okanye iiakhawunti ezinegama obukhe wacinga ngalo, kuya kufuneka uphinde ucinge ukuba kufanelekile ukukhetha elo gama. Kuya kufuneka ukhumbule ukuba ukubekwa kwindawo yothungelwano akubalulekanga kangako. Kubalulekile. Ukuba uthatha isigqibo sokuqhubeka nokubheja ngeli gama ngaphandle kokufumana iiakhawunti zokuphikisana kwiinethiwekhi zonxibelelwano, awuyi kuba nangaphezulu nangaphantsi kokucinga ukuba ukubekwa kwiinethiwekhi zentlalo kuya kukuhlawulisa umsebenzi ophezulu kakhulu kunoko kuya kufuneka ujongane nawo iakhawunti yakho ibikuphela kwelo gama. Kwimeko apho ufuna ukuqhubeka nokuzonwabisa ngeli gama lophawu lize kuwe laza lakoyisa, ndingacebisa ukuba uhoye kakhulu umahluko kwimizobo okanye ukuba uzama ukufikelela kuhlobo oluthile lwesivumelwano nomsebenzisi osele eneakhawunti , Mhlawumbi unethamsanqa, okanye akunjalo. Kodwa into ecacileyo kukuba iya kuba ngumceli mngeni onzima ngakumbi. (kodwa hayi kangako eh; P)
Sisukile ku-2.0, apho amagama egama kunxibelelwano lwasentlalweni ebesincedisana kwaye engabalulekanga kangako, ukuya kwixesha elingu-3.0 apho igama lenkampani yethu kuthungelwano lwentlalo yinto ebalulekileyo ekufuneka ithathelwe ingqalelo kwasekuqaleni. igama lethu lophawu.
Umgaqo we-Icon
Lo mthetho uhambelana kakhulu nenqaku langaphambili. Ngoku akusekho mfuneko yokuba sizibekele umceli mngeni wokuyila ilogo ngokusekwe kuphela kubume bekhowudi kunye nokubambelela kwimigaqo yophawu lwethu. Ngandlela thile, olu vavanyo luphantse lwadlulela ngasemva (phantse, kodwa hayi kangako). Eyona njongo yethu kukuba elona nani likhulu labasebenzisi libone ilogo yethu, funda igama lethu, undwendwele iiwebhusayithi zethu ... Kuthetha ukuthini oku? Kuya kufuneka siyile ilogo enokuthi idlale ngokugqibeleleyo kunxibelelwano lwasentlalweni. Uyilo oluguqulwa ngokulula, olubonakalayo nolunokuwela yonke imiqobo. Ukusetyenziswa kolwazi ngeefowuni eziphathwayo kuyaqhubeka kwaye kuyaqhubeka ukwanda. Njengeenkampani kufuneka sivele kula maqonga kwaye kufuneka sikulungele ukukwazi ukutywina itywina lethu kulo naliphi na ijelo ledijithali, nokuba lincinci kangakanani. Impendulo kunye nesisombululo kule ntswelo siya kuyinikwa ngumhlobo wethu ubuncinci. Isitayile seflethi, isicaba, ukukhanya kunye nokufakwa kuyo nayiphi na inkxaso.