Inkampani I-Unilever yadalwa ngenjongo yokuzuza ubomi obuzinzileyo, nokuba obu bomi buqhelekile kubo bonke. Ngabantu abamalunga ne-150 kwihlabathi liphela, ngaphezulu kwamagama ebhrendi angama-400 kumazwe ahlukeneyo, i-Unilever ibe yinkampani yehlabathi enenjongo yehlabathi.
Ukususela ekusekweni kwayo, inkampani ilandele okufanayo injongo, ukusasaza ukucoceka nokusondeza kubo bonke abantu. Okwangoku, njengoko sesitshilo, baneempawu ezingaphezulu kwama-400 kwaye kwaloo njongo inye yiyo ebaqhubela ekubeni baqhubeke nokusebenza. Kule post siza kuthetha malunga imbali kunye nokuvela kwe-Unilever.
Nge ukuqonda ngokupheleleyo okusingqongileyo, ukujonga kuphela okona kulungileyo, ukwenza okulungileyo kwisijikelezi-langa sethu umhlaba noluntu oluhlala kuwo. Ngeemveliso zabo, bafuna olo phuculo sithetha ngalo.
Imbali ye-Unilever
El Ukuqala kwale nkampani kuqale ekuqaleni kwenkulungwane ye-XNUMX eYurophu. Yonke le nto iqala xa iinkampani ezimbini zemajarini zosapho lwamaDatshi ezithumele e-UK zidibana. Injongo yolu manyano yayikukunyusa intengiso ngokudibeneyo.
Kwelinye icala, enye inkampani yeentsapho yayiqalisa ukuvelisa uhlobo olutsha lwesepha. Kulawulo lwale nkampani yayinguWilliam Lever.
Kumalunga nembindi yenkulungwane ye-XNUMX, xa imbali yenkampani ye-Unilever iqala ukuvela. Iinkampani ezimbini zeemajarini ezidityanisiweyo zenza iMargarine Unie. Kwiminyaka embalwa kamva, le nkampani yemajarini ijoyina inkampani yesepha ebesithetha ngayo ngaphambili. Oku ukudibanisa phakathi kweMargarine Unie kunye neLever, okukhokelela ekusekweni kwe-Unilever.
Kwiminyaka embalwa kamva, kwi Ngo-1943, i-Unilever yaba ngoyena mnini zabelo kwinkampani yeFrosted Food kwaye iyenziwa, ngamalungelo endlela entsha yokugcina ukutya, into esiyaziyo namhlanje njengokukhenkceza.
Ngokufika kweMfazwe Yehlabathi II, i iziphumo azizange zide zifike kwaye imfuno yeemveliso ichaphazeleke kakhulu. Lo msitho ukhokelela u-Unilever ukuba abe namava anzima kakhulu. Kude kube sekupheleni kwe-40s, xa iqala ukuvela kwakhona kunye nokwandisa.
Ngeminyaka yee-50, inkampani yaqalisa izinto ezintsha ezifana neminwe yeentlanzi kwimarike yokutya. Le nto intsha yimpendulo ethe ngqo kwimfuno enkulu eyayikho yokutya okunesondlo.
Kwiminyaka kamva, ifumana iinkampani ezahlukeneyo, apho iqala khona ukwandiswa kwayo.
Ngokufika kwengxaki ye-oyile ngo-1973, i-Unilever yafumana umva kwakhona kwaye yadodobala, yabangela ukunyuka kwamaxabiso aphezulu kunye nokwehla kweentengiso.
Ekuhambeni kwexesha, i inkampani iphinda iphinde ifumane i-ayisikrimu yeFrigo, kwaye iimveliso zayo sele zithengiswa kumazwe angama-43.
Ekuqaleni kwee-80, inkampani I-Unilever ikwindawo yama-26 kwinkampani enkulu kwihlabathi. Ngokunjalo, ukutya kwayo kuyanda kwaye iqala ukugxila kwiimveliso zemizi kunye nokhathalelo lomntu.
Nge Ukutyhubela iminyaka, inkampani iyazi ngakumbi ngayo yonke into enento yokwenza nokusingqongileyo, kwaye oku kukhokelela ekudaleni inkqubo yezolimo ezinzileyo.. Le nkqubo yenziwa yingcinezelo yokusingqongileyo eyayikho ngelo xesha, kunye namathandabuzo kubathengi bayo malunga nekhonkco lokutya.
Kwiminyaka yakutshanje, i-Unilever yawonga ngewonga lomthengisi ohamba phambili kwihlabathi ngeemveliso zabathengi.
Imbali yelogo ye-Unilever
Ilogo yenkampani iveza imilo ka-U esiyaziyo sonke. Le fomu inee-icon ezahlukeneyo kwaye nganye kuzo inxulumene nenkampani.
ILogo ngo-1967 ukuya ku-2004
Nangona imbali ye-Unilever iqala ekuqaleni kwenkulungwane ye-XNUMX, ayikafiki Ngo-1967 xa i-logo yayo yokuqala ibonakala. Le identity corporate yenziwa ngokutsha ngo-2004.
Leya inkampani ibaluleke njenge Unilever, gcina uphawu olufanayo iminyaka engama-37 iyamangalisa ngokwenene. Ukuba noku kuhambelana kwisazisi sakho senkampani kuthetha okuninzi malunga nokugxila kwakho, uzinzo kunye nomgangatho.
Njengoko sesitshilo, i-logo yokuqala ye-Unilever ibonakala kwi-1967. Kuze kube ngoko, emva kwale nkampani kwakukho ii-logos ezahlukeneyo zeenkampani ezivelisa iimveliso zabathengi.
Esinye sezona zigqibo zibalulekileyo zelo xesha, yayi yenza umfanekiso webhrendi oza kumanyanisa iinkampani ezahlukeneyo eziqulathwe ngu-Unilever.
I-logo, ihambelana nombala blue and white. Le palette yombala ibonelela nge imbonakalo entsha kwaye intle.
Uyilo lomfuziselo wawumangalisa, wawubonakala i-U-shaft eyenziwe ngesitayile, apho i-shafts enyukayo iphele kwinqanaba, inika umbono wokuba ziintolo.. Ngokuphathelele imigca emi nkqo ehamba embindini wezi pali, ibonisa iinqaba ezimbini ezinkulu. Yintoni enika inkalo yokuzinza kunye nobunzulu.
Ukuthetha nge logo, i okubhaliweyo, yenziwe ngohlobo lochwethezo kunye neeserif, ezinika isimbo esihle. Ukongeza, i-typography ithe yandiswa ngobuchule, ebonelela ngokuzinza ekubunjweni.
ILogo 2004 ukuza kuthi ga ngoku
Inkampani yagunyazisa ukuhlengahlengiswa kwayo ngo-2004. Ekuphela kwento eyayisele kuyilo lwelogo entsha yayiyimilo engu-U.
Kulo yilo, kwaba Ukusetyenziswa kwezithuba ezingakhiyo kunye namasuntswana angama-25 ahlukeneyo aye adalwa anokuthi abekwe phakathi kwemilo exeliweyo. Nganye kwezi icon imele amacandelo emarike apho i-Unilever isebenza khona, ukongeza kumaxabiso ezi nkampani.
Sinokuyibona le logo namhlanje kuyo nayiphi na imveliso ethengiswa yinkampani, kunye nakwimikhankaso yentengiso.
Ngokutsho kwewebhusayithi ye-Unilever, nganye yezi zinto inxulumene nomba othile wenkampani. Phakathi kwabo, sinokufumana iintolo ezimbini, njengophawu lokuphinda lisetyenziswe, intliziyo ebhekiselele kuthando kunye nezinye ezininzi.
U-Lee Coomber kunye noMiles Newlyn, umbhali okrelekrele inxalenye yokuqala kunye nenxalenye yesibini, yenza a uchwethezo olulodwa, olulungiselelwe uphawu.
El umbala wenkampani, ibisoloko iluhlaza okoko yaqalayo. Kodwa ngo-2004, kwasetyenziswa umthunzi omnyama, unika ubukeka obufundekayo.
I-Unilever ibe yenye yezona nkampani zidumileyo kwihlabathi, kwaye ikhona kumazwe amaninzi kwihlabathi liphela. A uphawu olunamandla olulawule ishishini kunye nomfanekiso walo webhrendi ngokuchanekileyo ngokuhamba kwexesha.