Ngaba uyafuna ukwazi ukuba ungayenza njani ilogo kwivenkile yakho ekwi-intanethi? Mhlawumbi ibhlog yakho? Ngaba ukhe wacelwa ukuba wenze iprojekthi apho kuya kufuneka ubonise i-logo kwaye awuzange uyenze ngaphambili? Unokucinga ukuba ukwenza ilogo yeyona nto ilula emhlabeni, kwaye kwimizuzu nje emihlanu ungayifumana. Kodwa enyanisweni kukho isayensi enkulu ngasemva kwalowo "mfanekiso mncinci" kwaye, uyikholelwe okanye ungakholelwa, ebonisa uphawu olusemgangathweni olwenza ifuthe kwaye ukhumbule ukuba akukho lula ukufezekisa.
Ke ngoko, asizukukufundisa apha kuphela uyenza njani ilogo, kodwa siza kuthetha ngayo yonke into ekufuneka uyithathele ingqalelo xa uyila ukuze uyilo lwakho lube lolona luphezulu.
Yintoni ilogo
Igama elithi logo liyinxalenye yesigama sethu namhlanje, ngakumbi ukuba usebenza kuyilo lwewebhu, okanye ubandakanyeka komnye umsebenzi onxulumene nokuthengisa, intengiso ...
Ngokwe-RAE (iRoyal Spanish Academy), ilogo, ekwabizwa ngokuba ilogo, luphawu oluyingqayizivele lomfanekiso wenkampani, isikhumbuzo, uphawu okanye imveliso. Kunye neqela loonobumba, izifinyezo, amanani, njl. idityaniswe kwibhloko enye ukuququzelela ukuseta.
Ngamanye amagama, sithetha nge- a umfanekiso omele uphawu, inkampani, imveliso, njl. evumela ukuba ichonge loo nto okanye inkampani ngento eyenzayo okanye igama. Umzekelo, xa sicinga ngeCoca-Cola, Nesquik, Nutella, McDonald's ... ziimpawu kunye neenkampani, kwaye iilogo zifika ezingqondweni zethu, nto leyo esiyichonga ngayo.
Ukufezekisa oku, kuya kufuneka uvavanye ngononophelo inkampani kunye nembono ofuna ukuyenza kunye nelogo. Banokuba zizifinyezo, into emele igama, igama elipheleleyo ... Yintoni efunekayo ngale nto kukudala ukuthembana kwaye ngaxeshanye ukwamkelwa, oko kukuthi, ukuba umntu oyibonayo loo logo uyinxibelelanisa ngqo nenkampani, imveliso okanye uphawu olunalo, ngendlela eyahlukileyo kukhuphiswano.
Kukho iindidi ezahlukeneyo zeelogo, ezisuka kwii-logo, ezaziwa kakhulu (apho basebenzisa oonobumba), kwi-imagotype (enemifanekiso okanye umxube womfanekiso kunye noonobumba), isotype (imiboniso enemifanekiso) okanye isologo (imifanekiso kunye nombhalo oxubeneyo) kunye)
Kutheni ilogo ibaluleke kangaka
Ukuba uyazibuza ukuba kutheni unganikeli ixesha, umzamo kunye nezixhobo kwilogo encinci, sikubuza umbuzo:
Ungasitshela ntoni xa ubona ilogo eneleta, ngokungathi bayenze ngePaint ngaphandle kokuhoya iinkcukacha? Eyona nto inokwenzeka, uya kuqaphela ukuba inkampani ayizinzulu kwaye ayihoyi iinkcukacha. Ngaba ubuya kubathemba? Umzekelo, igqwetha, elinelogo eyenziwe kakubi kunye negama lakhe. Kubonakala ngathi yinkwenkwana eyenzileyo, ngaba uya kuqesha iinkonzo zakhe ukukumela enkundleni? Ngokuqinisekileyo akunakuba njalo, kuba ukuba uyayenza loo nto kunye nelogo, "ungashiywa" njani nomsebenzi wakho?
Ewe kuyafana nokubaluleka kwelogo. Oku kusebenza ku Nika imvakalelo yento eyenziwe kakuhle, ukuba uhoye iinkcukacha Kwaye uzabalazela ukuyinika eyona nto iphambili kwinkampani, uphawu okanye imveliso.
Yeyiphi impawu ekufuneka ilogo ibe nayo
Ngoku ukuba usazi ngakumbi ngeelogo kwaye wazi nokubaluleka kwazo, ngaphambi kokuba singene ngqo ekufundiseni indlela yokwenza uphawu, kuya kufuneka uthathele ingqalelo ukuba zeziphi iimpawu ekufuneka behlangane nazo. Ngokukodwa:
- Yiba lula. Awudingi nto i-flashy, elula nje ukuze ikhunjulwe ngokulula. Ngale ngqiqo, iingcali zicebisa ukuba zingasebenzisi ngaphezulu kwemibala emi-3, ukhetha uhlobo oluchanekileyo lokuthintela kunye nokuthintela izithunzi okanye iigradients.
- Oko kuya ngokwento ofuna ukuyibonisa. Oko kukuthi, ukuba abantu bayayibona kwaye bayidibanise nenkampani kunye nezinto ezithengisayo. Okanye ukuba iyimveliso, enenjongo yoku.
- Yiba lixesha. Ngelixa iilogo zinokutshintsha ngokuhamba kwexesha, ufuna enye engadingi kutshintshwa rhoqo ukuze ibe "yintsingiselo."
Uyenza njani ilogo
Kwaye sifika kwelona candelo liluncedo, uyenza njani i-logo. Namhlanje unokhetho oluninzi lokwenza. Kodwa ngaphambi kokuba uqale, kulungile ukuba uyazi inkampani, imveliso okanye uphawu kubunzulu, ukuba uyazi ukuba ifuna ukumela ntoni kunye nelogo kunye nento efuna ukuyiphumeza nayo. Ngale ndlela unokufumana imizobo yokuqala ngokuchanekileyo kwaye, ngenxa yoko, akufuneki usebenze nzima kuyo.
Imiba malunga isitayile selogo, imibala, uyilo, abaphulaphuli ekujoliswe kubo, njl. amanqaku abaluleke kakhulu ngaphambi kokuya emsebenzini. Ukuba sele unazo, masiqhubeke 'nomzobo'.
Ngeenkqubo
Iinkqubo zokuhlela imifanekiso ziya kuba zezona zilungileyo zokwenza lo msebenzi. Kwaye uhlawule kwaye simahla. Akukho mathandabuzo I-Photoshop yinkqubo elungileyo, kodwa zininzi ezinye ezinokukunceda wenze ilogo.
Ewe kunjalo, sicebisa ukuba inkqubo oyikhethileyo ikuvumela ukuba usebenze ngamanqanaba. Ngoba? Ewe, kuba iya kwenza izinto zibe lula kuwe kuba, ngaloo ndlela, umaleko ngamnye uya kuyiphatha indawo yelogo (imvelaphi, umzobo, isicatshulwa, njl.njl.) Kwaye, ke, ukuba kukho into ekufuneka itshintshiwe, wena ngekhe uyenze ngokutsha, kodwa uguqule nje inxenye yayo.
Ngokwesiqhelo Inkqubo elandelayo yile ilandelayo:
- Yenza umfanekiso ongenanto (okanye obala) ngemilinganiselo yelogo eceliweyo.
- Vula umfanekiso oza kusetyenziswa kwinkqubo (ukuba omnye uyasetyenziswa).
- Bhala isicatshulwa kwaye utshintshe i-typography esekwe kubume benkampani kunye nento ofuna ukuyinika umthengi. Khumbula ukuba akulunganga ukuba babe nezithunzi okanye iigradients.
Uyenza njani ilogo kwi-intanethi
Enye into enokwenzeka yokwenza ilogo kukusebenzisa i-Intanethi. Ngokukodwa amaphepha akwi-intanethi apho umhleli ekuvumela ukuba wenze iilogo ozifunayo ngeetemplate zazo.
Abanye bahlawulwa, kungekhona ukuba basebenzise, kodwa ukukhuphela i-logo. Abanye bakhululekile kwaye kule meko unayo ezo zisisiseko kunye nezinye ezikuvumela ukuba wenze uyilo olukumgangatho ophakathi.
Kodwa Ukuba le nto uyikhangelayo ilogo yobungcali ejongeka ilungile, ukuyenza kunye neenkqubo zezona zilungileyo.
Ngaba zinokwenziwa ngeapps?
Ukunyuka kwee-smartphones kusenze sasebenzisa ngakumbi iselfowuni kuyo yonke into. Kuqukiwe ukuhlela iifoto okanye, njengakule meko, ukufunda ukwenza i-logo. Kuba ewe, inokwenziwa.
Iiapps ezinje Zyro Logo Maker, Logo Maker okanye Logaster zezinye zezo onokuzifumana simahla. Kwaye ukuba ufuna enye yobuchwephesha, kukho nemirhumo.
Ingxaki kwezi kukuba "banqunyelwe" ngokweemifanekiso, iintlobo zeefonti, njalo njalo. (ke sicebisa iinkqubo kwakhona).