Uyilo lweemvakalelo: Ubugcisa, iPsychology kunye ne-Innovation

Kuye kwaziwa ukuba ukuyila kuhambelana ngokusondeleyo neemvakalelo, kodwa kude kube ngoku eli khonkco alizange lifundwe nzulu. Kukho iziphakamiso ezinomdla kakhulu kwimizi-mveliso, intengiso, umhleli, uyilo oludibeneyo ... Zonke zibonelela ngombono ohambelanayo wokuzonwabisa kunye nokudala. Umyili unokuvusa iimvakalelo ebantwini kwaye adlale ngokukwazi kwabo ukuvusa imvakalelo enomtsalane ngokwenene.

Ngezantsi siza kuthetha ngegalelo elibalulekileyo lolu qeqesho ekuqulunqweni koyilo kunye nokubaluleka kwayo xa ucwangcisa ingcamango kunye nokusebenza kuyo ukuze ibe yinyani:

• Ubunjineli beKansei: Sesinye sezikolo ezingoovulindlela kuyilo lovakalelo olwathi lwavela malunga noo-70 ngenjongo yokwazisa izinto ezinobuzaza kwiinkqubo zoyilo lwemizi-mveliso. Igama elithi Kansei lenziwe nguKan (ubuntununtunu) kunye ne-sei (uvakalelo), yaqulunqwa nguNitsuo Nagamachi kwaye ukususela ngoko ukusetyenziswa kwayo kuye kwanda ngaphaya koyilo lwamashishini kwaye kuchaza umgangatho wezinto ezivusa ulonwabo. Ngale ndlela, uyilo lunokuba nenqanaba eliphezulu okanye eliphantsi le-Kansei kwaye oku kufunyanwa ngokufunda amandla ovakalelo lwamalungu awenza. Ubunjineli be-Kansei buluncedo kakhulu kuyilo lwemveliso apho iimpawu zokuqonda kunye ne-subjective zibaluleke kakhulu.

• Uyilo lweemvakalelo: UDonal Norman uphonononga esi sihloko aze agxininise ezo meko ezithe kuyo yonke imbali yendaleko zisinike uthando, ukutya okanye ukhuseleko. Izinto ezifana nokukhanya zidlala indima ebaluleke kakhulu. Uyilo olunokukhanya okufudumeleyo nolukhululekileyo okanye olunemibala eqaqambileyo negcweleyo luya kubangela amandla anomtsalane eluntwini ngelixa ubumnyama okanye imibala eqaqambileyo egqithisileyo kunye nengxolo enkulu iya kubangela isiphumo esibi. Igalelo elibaluleke kakhulu elivela kuDonal ngumbono woyilo. Sikwixesha lotshintsho, apho kufuneka sisuke ekuyileni izinto eziphathekayo siye ekuyileni iimveliso neenkonzo ezonwatyelwayo. Injongo kukwenza ubomi bethu bube mnandi ngakumbi, kwaye izinto ezithandekayo zisebenze ngcono.

• UPatrick Jordan icebisa kuthathelwe ingqalelo isakhelo se «iziyolo ezine«, evumela umyili ukuba azi iindlela ezine ezisisiseko apho abantu banokufumana ulonwabo: Physiologically (ngomzimba kunye neemvakalelo), ngokwengqondo (ngeemvakalelo), ngokwentlalo (ngobudlelwane) kunye neengcamango (ngokusebenzisa amaxabiso). Le migaqo ifumene ukusetyenziswa okubanzi kwimbali yoyilo kwaye nawuphi na umyili kufuneka ayigcine engqondweni.

• Yandisa ulonwabo ngoyilo: Uyilo lunokwandisa okuhle, luphucule iimvakalelo ezilungileyo ngokusebenza, ulonwabo kunye nokwaneliseka. Kusezandleni zomyili kunye nokukwazi kwakhe ukucaphukisa iimvakalelo, ekubeni uyilo lweemvakalelo alunayo imithetho ethile okanye iprotocol ecacileyo. Le nzululwazi isekwisiqalo, nangona isethembekile. Imifuniselo eyahlukeneyo ibonise ukusebenza kolu luvo kwaye ithetha ukuba ilizwe leemvakalelo lijongwa kwakhona kwihlabathi loyilo:

Ukukhanya kwehotele yeCram e-Barcelona: Iimvakalelo ezityhutyha i-façade yayo.

Esi sakhiwo sanamhlanje sikhanyiswa ngokugqibeleleyo kwi-façade yayo, kodwa into enomdla kunye nentsha kukuba oku kukhanya kubonisa imeko yeemvakalelo zeendwendwe zayo. Nge-portal ye-Intanethi, iindwendwe zinokurekhoda indlela eziziva ngayo. Ekupheleni kosuku, ngokusebenzisa i-database kunye nenkqubo yekhompyutheni, i-façade ikhanya ngemibala yeemvakalelo eziphambili zeendwendwe zayo.

Iprojekthi ye-Phillips Campaign SKIN: Umlilo wezibane.

UPhillips wenze iilokhwe zovavanyo ezixhotyiswe ngezivamvo ezikwaziyo ukusabela kwimeko yeemvakalelo zabantu. Ulusu lomntu lusabela kwi-stimuli yangaphakathi, ezi zibanjwe ngeenzwa ezithumela ulwazi kwizibane eziphantsi kwengubo yengubo. Ngokuxhomekeke kule nto, ukubonakala kwengubo kuya kuba yindlela enye okanye enye. Uxinzelelo, uloyiko okanye naluphi na olunye uvakalelo luvelisa umlilo wezibane owahlukileyo ngokuxhomekeke kubunzulu bemvakalelo.

Kuyachukumisa, huh?