Zonke iimveliso zilwela ukuba iconic. Kodwa, Zeziphi iimpawu zorhwebo onokuthi uthathe ithuba lokuzizuzela lo mfanekiso unqwenelekayo? Kweli nqaku, siza kufunda ezinye zezona zinto zibalaseleyo ehlabathini kwaye sihlalutye iimpawu zemveliso okanye zenkonzo ebezihambisa ngokungaguquguqukiyo, eziphakamise ukuba zibonwe njengeempawu ezibonakalayo.
Into yokuqala kukuba uphawu, njengomgaqo osisiseko, Kufuneka ube nemveliso enkulu okanye inkonzo, Ukugqwesa kunye nokuba semarikeni ngokungaguquguquki ngokuhamba kwexesha, ukuze isenzo sibe sesinye sezitshixo eziphambili kwindlela yempawu yokuba li icon.
Enye into ekufuneka yenziwe luphawu jolisa kwimveliso ephambili okanye kwinkonzo, enye eza kunyusa, ixhaswe yi Isicwangciso esikhulu se urhwebo. Ngokuchanekileyo yimizamo yokuthengisa rhoqo ekuhambeni kwexesha eya kuthi idibanise uphawu lwakho ezingqondweni zabantu.
I-icon inokuba nento efana nemilo, umbala, inkonzo, umlinganiswa okanye ubuntu, kwaye kufuneka ihambelane nayo ixesha elide. Ngoku, oku akuthethi ukuba uphawu alunakho ukuvela. Zonke iintlobo zeempawu ziyavelaJonga eCoca-Cola, ilogo yabo iguqukile ngaphezulu kwekhulu leminyaka eyadlulayo, iyafana ngokumangalisayo naleyo ibiyiyo, kodwa itshintshile, benze uhlengahlengiso ukuyigcina ihlaziywa.
Shape
I-Coca-cola isebenzise imilo yeklasikhi yebhotile yayo ngaphezulu kweminyaka eli-100 ukuzibeka ezingqondweni zabantu. Ibe luphawu lophawu lomqondiso kule nto. Isilhouette yale bhotile yaziwa kwihlabathi liphela kwaye mhlawumbi Esona sikhongozeli siqwalaselweyo emhlabeni.
Uyilo
Iibhranti zingasebenzisa ukwakheka njenge-icon element, umzekelo, uphawu lweMarlboro luhlala lusebenzisa amashumi eminyaka kwiibhokisi zalo zesigarethi, imilo ebomvu phezulu, ilogo yayo emazantsi kunye nophawu oluphakathi. Ibe ngumqondiso Enkosi ngento yokuba balugcinile olu lwakhiwo ngokuhamba kwexesha.
Ukusebenza
Elinye iqhina abanokulitsala kukusebenza kwemveliso yakho. I-Converse All Star iibhutsi ziluphawu lombulelo ngokusebenza kwazo (kunye nemibala yazo, ilogo, kunye nemilo yazo), kodwa ukusebenza kwe Inkxaso yeqathaokanye yayisesinye sezitshixo.
Te knoloji
Oku kunokuba yinto ebonakalayo ye-brand. UApple usebenzise iteknoloji kulwakhiwo lwayo olutsha, kwaye le ibe yiflegi yayo. Kukho inkcubeko yokusetyenziswa okukhethekileyo kweemveliso ze-Apple ngaphakathi kwabasebenzisi bayo.
Abalingiswa
Ikwasetyenziswa njengezinto kulwakhiwo lwegama. I-Disney eyaziwayo iMickey Mouse ibikho ngaphezulu kwekhulu leminyaka kwaye ukubekwa kwayo kunjalo nge-silhouette kuphela yeendlebe zakhe sinokumazi.
Amava
Umzekelo ocacileyo woku unokuvela kwisilogeni esithi “Kwenzeka ntoni Vegas uhlala e Vegas”Xa usithi iLas Vegas uthetha amaqela, iziselo, ubomi bobusuku kunye nemiboniso.
umbala
Ukuba siphakamisa iibhokisi ze-turquoise ngesaphetha esimhlophe, uphawu lweTiffany luza kwangoko engqondweni. Kwaye isizathu soko kungenxa yokuba bahlala besebenzisa umbala wePantone 1837 ixesha elide. Ibhalisiwe njenge Tiffany luhlaza.
Iimpawu
UMcDonald's uyisebenzisile Iingqameko zegolide Kuko konke ukupakisha kwayo kunye nentengiso kangamashumi eminyaka. Kwaye banophawu lokuba xa sibabona bebodwa, sele sazi ukuba bangobani.
Ukupakisha
Ibhakethi yaseKentucky Fried Chicken, ubume bayo bunento yonke yohlobo.
Ezintsha
I-Volkswagen Beetle ye-iconic, eyakhutshwa ngexesha le-WWII. Ubume be-aerodynamic yesi sithuthi bekumangalisa ezintsha ngexesha, kwaye khange bayitshintshe ukusukela ngoko, kwaye zisenziwa eMexico.
Yoluntu
Uphawu lwe iconic yohlobo lwe-Facebook lusekwe kwifayile ye- ingcinga yoluntu.
Indlela yokuphila
Ibhrendi inokuphinda ivelise iconography yayo phantsi kwendlela yokuphila, kwaye uHarley Davidson uyayazi indlela yokwenza oku ngendlela engakholelekiyo ngezithuthuthu zayo. Kukho abantu abaphila ubomi bukaHarley Davidson ngokupheleleyo, ukusuka kwiitattoo ukuya ekunxibeni iimpahla ukuphatha izithuthuthu. Yonke nje into enxulumene nobomi bomntu ibonakaliswa luphawu.
Ubuntu
I-Spice endala yenze umsebenzi omkhulu wokusebenzisa ubuntu be UTerry Crews okanye u-Isaya Mustafa kwiintengiso zakho.
Izandi
Ithoni yomculo we-Intel Ngaphakathi ... impompo empompo!
Isenzi
Xa uphawu luba sisenzi. Umzekelo "UGoogle yona".
Imvelaphi UFilipu VanDusen