Kamar yadda zai iya zama Oscars a cikin cinema, mafi kyawun alamar duniya yana yin jerin sunayen 100 mafi daraja a duniya. kowace shekara a ƙarƙashin jerin sharuɗɗa waɗanda za mu ayyana daga baya. Kamfanin Interbrand, wanda ya sanya wannan jerin, shine mashawarcin alamar alama na duniya, tare da ma'aikata sama da 650 da wurare goma sha ɗaya a duniya. Daga cikin su, daya yana cikin Madrid. Abin da za ku iya bayarwa a matsayin babban abu mai daraja don yin wannan jerin sune ayyukan da ya yi nasara don samfuran kamar 'Santander' ko kulob din wasanni na Real Madrid.
Alkaluman da kididdigar ke da su na da ban mamaki. Wannan dai shi ne karo na farko a tarihi da suka zarce dala biliyan uku. Tabbas, akwai bambanci tsakanin matsayi 10 na farko a cikin wannan matsayi kuma wato, a cewar Interbrand "ana ƙirƙira babban gasar." A cikin wannan babban gasar, ikon da ke aiki da gaske sune fasaha, kuma da alama ba ma tunanin cewa alama na iya girma ba tare da fasaha ba. An gina su akan ginshiƙi na ƙwarewa na musamman, suna iya motsawa ta hanyoyi daban-daban. Kuma shi ne cewa, kowane kayan aiki da suka ƙirƙira na iya zama wani ɓangare na daban-daban sararin samaniya. Abin da ya sa ya ƙara wahala don samun dama ga saman da ya ƙunshi waɗannan alamun.
saman 10
Kamar yadda muka nuna, a saman su ne manyan kamfanonin fasaha irin su Apple, Microsoft, Amazon, Google da Samsung suka mamaye manyan mukamai biyar. Kuma ko da Toyota, Coca-cola, Mercedes mota tambarin, Disney da Nike na gaba, akwai babban bambanci a cikin darajar ta alama. Kuma shi ne cewa, duk da kasancewa a saman ranking na shekaru da yawa, ba su daina girma. Manyan 3 ne kawai ke wakiltar 34% na duniya.
- apple: Giant apple yana girma 18% a cikin bara. ($482.215 miliyan)
- Microsoft: Yana girma a matakin rashin tausayi tare da 32%, don haka ya kai matsayi na biyu (dala miliyan 278.288)
- Amazon: Ya fadi zuwa matsayi na uku, saboda girman girman Microsoft, amma kuma yana kara darajarsa da kashi 10%. ($274 miliyan)
- Google: Yana gabatowa kuma yana ci gaba, duk da cewa koyaushe yana tafiya tare da ayyukan daidaitawa kamar rufewar Stadia. ($251.751 miliyan)
- Samsung: Mataki na biyu yana farawa a nan tare da tsalle na kimanin Yuro miliyan 170 a darajar. (dala miliyan 87.689)
Mafi kyawun VS
Mun yi magana game da Microsoft da Apple a matsayin matsayi #1 da #2 a cikin matsayi, tare da babban bambanci tsakanin su biyun, amma ba na jin cewa Microsoft bai gamsu da matsayinsa da darajarsa ba. Amma ba wannan ba ce kawai gasa kai tsaye da ke cikin wannan jerin ba. Kuma shi ne cewa a cikin nau'ikan nau'ikan 100 da akwai za mu iya ganin mafi kyawu a cikin tarihinmu na baya-bayan nan, musamman tunda yaƙin shugabannin al'umma ya mamaye Twitter da Instagram.
- Yakin da ya fi daukar hankali a cibiyoyin sadarwa shine McDonald's vs Burger King: Amma a cikin wannan matsayi babu yiwuwar fada, darajar McDonalds ya fi girma kuma ba kawai saboda dankali ko tauraron hamburger na watan ba, alamarsa tana cikin matsayi na 11 tare da darajar dala miliyan 48.647 kuma a cikin yanayin. na alamar sarki, ba a cikin saman 100, duk da sabuntawa da matsawa zuwa hoto mafi kusa. Abin mamaki shine idan KFC tana cikin wannan saman tare da darajar miliyan 6.09 (#94).
- Dangane da kayan wasanni muna samun hoton Nike vs. Adidas: Alamar tufafin Amurka tana cikin 10 na farko, yayin da tambarin Jamus ke matsayi na 42. Kimanin dala miliyan 35.000, Nike za ta yi wani abu da ya bambanta shi da gasarsa.
- Sauran samfuran masu aiki sosai a cikin hanyoyin sadarwar zamantakewa sune na Coke vs Pepsi: Alamar Coca-cola tana da damar kasancewa a matsayi na 7, tare da darajar dala miliyan 57.535, wanda ba ta haɓaka ba idan aka kwatanta da bara, amma tana da babban bambanci da abokin takara. Kuma shi ne Pepsi, mai darajar miliyan 19.622, yana matsayi na 32.
Brand Spain
Daga cikin 100 mafi daraja iri a duniya akwai biyu na asali na ƙasa. Waɗannan samfuran sune Zara da Santander. Giant ɗin Inditex ya ci gaba da zama abin tunani a cikin duniyar salo kuma ya kafa kansa a cikin mafi kyawun samfuran duniya a kowace shekara. Kamar yadda muka sani, Amancio Ortega yana cikin masu arziki a duniya a cewar mujallar Forbes. A cikin wannan saman yana a lamba 47 tare da darajar alama ta dala miliyan 14.958, wanda ke wakiltar haɓakar 11% sama da shekarar da ta gabata.
Santander na bangarensa yana girma da sauri iri ɗaya da Zara, tare da 11% amma yana da darajar dala miliyan 9.015. Babban bankin Spain a matakin kasa da kasa yana lamba 76. Idan muka rarraba shi ta bangaren sa, gaskiya ne cewa yana baya, manyan masu fafatawa kamar JP Morgan, Citi ko Paypal sun ci nasara gaba daya.
Yadda karami yake cin babba
Tare da canjin suna zuwa 'Meta', Facebook ya rasa ƙarfi daga mahangar hukuma. A da, Facebook ya kasance kamar mahaifiyar sauran aikace-aikacen (Whatsapp, Instagram, Messenger ...), amma saboda an rage darajarsa, sababbin dabaru sun fito. Da alama WhatsApp ba zai taba rasa matsayinsa ba (ko da yake bai bayyana a matsayin wani kamfani ba a wannan matsayi) amma an san cewa Facebook ba shi da kyau. Kuma wannan yana nunawa a matsayinsa game da Instagram.
A cikin wani muhimmin ci gaba, an sanya Instagram sama da abin da kamfanin iyayensa yake. Gaskiya ne cewa babu wani babban bambanci, tun da Instagram yana matsayi na 16 da Facebook a cikin 17. Tare da darajar alamar 36.516 da 34.538 dala miliyan bi da bi. Duk da haka, abin mamaki ya zo a gaba.
Daga cikin duk waɗannan martaba, akwai sanannun samfuran da ba mu yi magana game da su ba, kamar YouTube, wanda ya tashi 16% ($ 24.268 miliyan), Netflix ya tashi 9% ($ 16.375m), Nintendo 16% ($ 10.676m) da Spotify 6 % ($ 10.324m) wanda yayi nisa daga saman jerin, wanda ke ƙara samun wahalar shiga.