Sanannen sanannen Gidan Penguin Random House an sake sabunta shi da sabon tambari mafi kirkirar da ke bin yanayin da aka bayar a cikin 2017 dangane da zane. Ana ganin wannan 'haɓakawa' a ciki alamu daban-daban na iri kamar Fanta, Calvin Klein ko ma sabon yanayin gani na mai zane da mawaƙa Elton John.
Ebury tana bin hanya iri ɗaya da waɗancan manyan samfuran tare da kalmar da aka kirkira don gano al'adar waɗancan kamfanonin ta hanyar yiwa alama tambarinku da dukkan rubutu 'babban' rubutu. Bambance-bambance tsakanin tsohuwar tambarin Ebury da na yanzu sun fi bayyane kasancewar sun fi na zamani yawa kuma suna ci gaba da kwanakin da suke wasa.
Suna ɗaukar ƙarfin hali don maye gurbin ƙaramin harafi, tambari a cikin rubutun ja, tare da sabon ƙira wanda ke ɗaukar tsarin launi halin kasancewa 'sabo ne da kuzari' Dangane da mai amfani wanda zai ɗan rikice game da yadda canjin ya kasance a gare shi.
Ofaya daga cikin mahimmancin tasirin 'babbuwa' shine amfani da launuka biyu masu launi-shuɗi suna ba da izinin ƙirƙirar sakamako mai girma uku cewa yana da damar yaudarar ido a farkon ganin sabon tambarin. Abin da yake bayarwa shine mafi girman ma'anar kerawa ta hanyar ƙirƙirar ma'anar ajizanci ta hanyar mamayewa; bayyananne misali sabon tambarin Ebury.
Idan ka kara hakan launuka an zabi wadanda suka cimma kyakkyawar bambanci a tsakanin su, Tasirin yafi girma ta hanyar zuwa wani tambarin da aka kirkira kuma na yanzu wanda yake nuna inda muke a halin yanzu na tsarin zane.
Lokaci ne kawai fara bayyana wannan sabon tambarin akan kayayyakin Penguin da tallatawa, kuma don haka sami kyakkyawan ra'ayi na gani game da abin da wannan babban canjin yake nufi.