Paul Rand Logo

Zane-zane kuma wahayi ne, ilimi da koyo. Don fahimtar ƙira, ya zama dole a yi la'akari da abubuwan da suka gabata kuma a yi wahayi zuwa ga waɗanda suka sami nasara bisa shekaru da shekaru da gogewa a fannin.

Shi ya sa da yawa daga cikinsu ba wai kawai sun sami karbuwa ba ne saboda yunƙurinsu da jajircewarsu, har ma da ayyuka da yawa waɗanda a tsawon lokaci suka zama wani ɓangare na alamomi da alamomin yawancin kamfanonin da muka sani a yau.

Amma don magana game da zane, Da farko dole ne mu ambaci wani adadi wanda ake ganin mahaifin zane da zane-zane, Paul Rand. A cikin wannan sakon, ba za mu ba ku labarinsa kawai a matsayin mai zane ba, amma kuma za mu ba ku jerin ayyukan da suka sa ya zama ma'auni ga masu zane-zane da yawa.

Paul Rand: Wanene shi?

Paul rand An bayyana shi azaman ɗaya daga cikin matsakaicin wakilcin zane mai hoto. An san shi a matsayin mafi kyawun zanen hoto na kowane lokaci. An haife shi a Amurka, kuma baya ga jagorancin zane a matsayin babban reshensa, an kuma san shi da kasancewa mai zane, malami, mai zanen masana'antu da tallace-tallace.

Har ila yau, ma'auni ne na kasancewarsa wanda ya kirkiro Makarantar New York da kuma aikinsa wanda ya kai shi ga nasara a duniya. A takaice, shi mai zane ne wanda aka yi masa wahayi ta hanyar zane-zane a matsayin hanyar rayuwa, kuma A halin yanzu, akwai masu fasaha da yawa, masu zane-zane da masu zane-zane daga ko'ina cikin duniya waɗanda suke ɗauka a matsayin abin nuni ga ayyukansu, musamman na ainihin kamfanoni.

Labarinsa

An haife shi a Brooklyn a 1914, danginsa an dauke ta a matsayin ta musamman domin ta kasance mai yawan addini, Bayahude da Orthodox, wanda ya haifar da haramtawa da veto na hotuna. Amma yana son ya yi fice a wani abu dabam dabam na kimiyya ko haruffa, don haka tun yana ƙarami ya fara zana fosta don wasu abubuwan da ya faru a makaranta. Ta haka ne ya sa iyayensa suka ba shi damar yin karatu da gudanar da karatunsa a fannin fasaha.

Tun yana ƙuruciyarsa ya riga ya fito a matsayin mai zane da zane-zane, tun da wasu sanannun mujallu a birninsa sun ba shi ayyuka masu yawa don zanen su. Haka Paul Rand ya girma da girma kuma sanya wani muhimmin alkuki a cikin duniya na zaneDon haka, cewa sun ƙididdige shi a matsayin mafi girman tasiri akan ƙirar Amurka.

Shekaru da yawa bayan haka, kamfanoni da yawa sun so tuntuɓar shi don inganta tallan kamfaninsu da kafofin watsa labarai na talla. A dalilin haka, Ya yanke shawarar ɗaukar sabuwar hanya kuma ya sadaukar da kansa ga ƙirar ƙira. Don yin wannan, ya yi amfani da wasu siffofi na geometric daga abin da aka yi wahayi zuwa gare shi a cikin ayyukan alamar sa kuma ya sanya su tare da manufar ƙirƙirar alama mai tsabta, ba mai aiki sosai ba kuma mai sauƙin ganewa. Wannan shine yadda wasu kamfanoni suka ayyana Paul Rand.

mafi kyawun aikinsa

Ford

Idan Paul Rand ya tsaya ga wani abu, yana cikin ƙirar ƙira. Don haka ne Henry Ford ya zabi Paul Rand a matsayin babban mai zane duk da cewa bai so ya zana ta ba. Don yin wannan, da zanen zabi wani quite aiki da kuma na hali zane na lokacin, bari mu tuna cewa iri da kuma zane suna located musamman a cikin 70s, wani lokaci da aka caje tare da babban mota da fasaha ƙungiyoyi.

Wannan shi ne yadda Paul Rand ya zama mafi mahimmanci a tarihin ƙira, tun da yake yana cikin ɗaya daga cikin manyan kamfanonin motoci a tarihi, wanda a lokacin an sanya shi a matsayin mafi mahimmanci.

IBM

Paul Rand kuma ya kasance wani ɓangare na ƙirar abin da aka sani a halin yanzu kuma an gane shi a matsayin kamfanin fasahar kere-kere ta Amurka da tuntuɓar tushen a Armonk, New York. Babu shakka, ƙirar tana aiki sosai. Yana kula da layi mai hoto da kuma salon sa na geometric tare da siffofi na yau da kullum da sauƙi.

Ƙirƙirar wannan alamar da kuma yin amfani da launi na kamfani ya kasance nasara ga kamfanin da kuma aikinsa na zane-zane da zane-zane.

WestingHouse

Westinghouse kamfanin lantarki ne na Pennsylvania. Wannan kamfani kuma ya zaɓi kuma ya sami buƙatar ƙirƙirar alama. Don yin wannan, Paul Rand ya sauka zuwa aiki kuma, rike da constructivist ado da geometric siffofi, ya yanke shawarar ƙirƙirar tambari wanda hotonsa ke wakilta ta farkon kamfani tare da siffofi irin su da'ira ko cylinders.

Wani nau'i ne na tambura wanda ya sami babban karbuwa ta masana'antar ƙira kuma a yau shine ɗayan mafi yawan tambura. Ba tare da shakka ba, wani daga cikin kyawawan ayyukansa inda aikin da aka yi da kyau ya bayyana.

ABC

Shahararriyar hanyar sadarwa ta gidan talabijin ta ABC ta kasance ɗaya daga cikin kamfanoni da kamfanoni waɗanda ke buƙatar sabon ainihi. Saboda wannan dalili, Paul Rand ya shiga wani sabon kasada. A wannan karon ya zaɓi nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i) sakaci da ruwa da zafi na kasancewa siffar geometric. Duk da haka, ya zaɓi wani da'irar da aka gina ta da kyau kuma ya yi amfani da ita a matsayin babban jigon tambarin.

Ba tare da shakka ba, yana da wani mafi ban mamaki zane na aikinsa a matsayin mai zane.

Wasu nassoshi

Saul Bass

Idan da za mu fara wannan jerin tare da wasu daga cikin sauran masu ba da shawara waɗanda su ma suka kafa tarihi, zai zama Saúl Bass ba tare da jinkiri ba. Shi mai zanen fosta ne da aka yi masa wahayi daga fina-finan Hollywood kuma a cikin manyan taurari. Ya kasance mai kawo sauyi a masana’antar fim, inda ya kera wasu daga cikin abubuwan da ya kamata a fim. Ayyuka irin su The Man with Golden Gun", "The Temptation Lives Upstairs", "Vertigo", "Anatomy of Murder", "West Side Story", "Psychosis" ko "Spartacus" sun fito fili. A takaice, mai zane wanda ya rinjayi manyan masu yin fina-finai da masu fasaha.

Milton gilashi

Yana daya daga cikin masu zane-zane da masu zane-zane da suka shahara a duniya don zane. Ya kasance mahaliccin sanannen tambarin birnin New York wanda yawancin masu yawon bude ido ke sanya rigar rigar su idan sun ziyarci birnin. An kuma san shi da wakilcin Bob Marley, don haka ƙirƙira da ƙirƙirar hoto mai cike da launuka kuma ta hanyoyi daban-daban. Yana daya daga cikin masu zane-zanen da aka kwatanta da amfani da launuka masu haske da ban mamaki. Idan abin da kuke nema wahayi ne, yana ɗaya daga cikin manyan nassoshi don yin shi ba tare da jinkiri ba.

David carson

Shi ne uban zane-zane na grunge, wani nau'i ne na fasaha da ke yin zane mai hoto. Salon sa yana da alaƙa da ɗorawa fiye da ƙima, ƙirar da aka samo daga fonts waɗanda suke da ban mamaki da ban mamaki, launuka da jeri na chromatic waɗanda suke da raye-raye sosai. hanyar kafawa da rarraba abubuwa masu hoto da yake amfani da su ta hanyar ado sosai. Ba tare da wata shakka ba, yana ɗaya daga cikin mafi kyawun nassoshi ga waɗanda ke farawa kuma suna buƙatar haɓaka haɓakawa da haɓakawa. Bugu da ƙari, ya shahara da wasu ayyukansa, kamar tallace-tallacen tallace-tallace irin su Pepsi, Budweisser ko Xerox.

Javier Mariscal ne adam wata

Javier Mariscal ƙwararren ƙwararren ɗan ƙasar Sipaniya ne, wanda ya shahara sosai saboda kasancewarsa wanda ya kirkiro wasannin Olympics na Barcelona a 92. Ayyukansa sun haɗa da yin alama, fosta, litattafan hoto, wasan kwaikwayo, wasu fina-finai, gine-gine, marufi, da sauransu. Yana daya daga cikin mafi yawan masu zane-zane da zane-zane tun lokacin da ya taba sassa daban-daban na zane. Hakanan yana da ƙimar ƙirƙira mai girma, tunda ayyukansa suna da alaƙa da haruffa da abubuwa ko kwatancen da yake amfani da su a cikin kowannensu. Ba abin mamaki ba ne cewa shi ma wani daga cikin manyan nassoshi na Mutanen Espanya, wanda ya yi nasarar sa mu duka fada cikin soyayya.

Pepe Gimeno

Pepe Gimeno shine wani daga cikin masu zane-zane na Spain wanda ya lashe kyautar don mafi girman tunani da wakilci. Tabbas kun ji labarinsa, tunda shi ne mahaliccin shahararren bishiyar dabino mai yawon buɗe ido da ta ƙunshi ɓangaren yawon shakatawa na Al'ummar Valencian. Bishiyar dabino da aka cika da launuka, kowannensu yana wakiltar al'adu, yanayi, tarihi da kuma gado na ɗaya daga cikin mafi kyawun al'ummomi a Spain. An kuma san shi da ƙira mafi ƙanƙanta da ƙira. A takaice, babban misali wanda da kadan za ku iya faɗi da yawa.

ƙarshe

Akwai masu ƙira da masu ƙira da yawa waɗanda suka kasance ɓangaren tarihi. Daga cikin su, Paul Rand ya kasance ɗaya daga cikin mafi girma nassoshi ga dukanmu. Ko shakka babu ayyukansa sun yi alama a gaba da bayansa, kuma kowannensu yana da ma'ana da salon da ya sanya shi aiki da asali nasa.

Muna fatan kun koyi ƙarin koyo game da wannan babban mai zane da zane. Muna gayyatar ku don ci gaba da neman wasu ayyukansa, wanda kusan kusan 250. Daga cikinsu akwai alamu da fosta. Muna kuma fatan cewa wasu nassoshi da muka nuna za su zaburar da ku.