Ɗaya daga cikin shahararrun aikace-aikace a kasuwa don saduwa da mutane da samun dangantaka dole ne koyaushe ya kasance a kan gaba. Hoton Badoo, tun lokacin haihuwarsa, ya ga wasu canje-canje. An haifi wannan sabis ɗin a cikin 2006 a Rasha amma ba shine farkon ba. Gidan yanar gizon soyayya na farko ya fito a cikin 1995 kuma ana kiransa Match.com. Aa aƙalla suna katalogin shi daga Shafukan Dating na Dating. Daga baya, gabaɗayan kasuwar aikace-aikacen ta zo haske tare da kutse na wayoyin hannu da aikace-aikacen. A wannan karon za mu yi magana game da tambarin Badoo da asalinsa.
Gasar ta Badoo ta kasance mai girma koyaushe, amma tana da girma a cikin su. Wasu kamar Tinder ko Grindr (na al'ummar LGTBi+) suna fuskantar wanda ke da mafi yawan masu amfani. Wannan shine dalilin da ya sa canjin hoto, sabuntawa da sabbin ayyuka ke da mahimmanci don tsayawa kan ɗimbin aikace-aikacen saduwa.
Yaushe aka haifi Badoo?
Kamar yadda muka ambata a farkon wannan labarin, an haifi Badoo a cikin 2006 a matsayin wani gidan yanar gizon soyayya.. Wannan ya kasance kafin haifuwar wayoyin komai da ruwanka da sauyi zuwa amfani da aikace-aikacen hannu. Duk da cewa marubucin wannan app dan kasar Rasha ne, kaddamarwar ya faru ne a Landan. Wannan aikace-aikacen ya fara da mai shi guda ɗaya, amma ba da daɗewa ba wasu kamfanoni suka ga yuwuwar da zai iya samu. Don haka, babban kamfani na Finam ya sami kashi 10% na kamfanin akan Yuro miliyan 30.
Wannan adadi ya haifar da haɓakar aikace-aikacen a Rasha da farko sannan a cikin sauran ƙasashe. Tun da, shekaru daga baya, a cikin 2009, wannan kamfani ya ɗauki fiye da 10% fiye da shi. Wadannan kamfanonin fasaha suna da girma mafi girma fiye da kamfanonin gargajiya. Kuma shine cewa a cikin 2012, shekaru shida kawai, Badoo yana da masu amfani da miliyan 150 akan hanyar sadarwar ku a duniya.
Yawancin waɗannan masu amfani sun fito daga ƙasashe kamar Spain, Faransa, Italiya da Latin Amurka. Tasirinsa yana da mummunan gefensa, tun lokacin da aka yi amfani da aikace-aikacen Rashanci ya haifar da barazana daga Facebook don cire shi daga dandalinsa.
Tambarin farko na Badoo
Kamar yadda yake tare da yawancin tambura a kusa da 2006, Badoo an haife shi da tambari mai launi sosai.. A gaskiya ma, yana tunatar da mu game da babban fasahar fasaha na Google ta hanyar shigar da launi daban-daban ga kowane haruffansa. Hakanan yana yin shi da girman haruffa. Kowane ɗayan girman daban-daban. Bambancinsa na musamman shi ne cewa yana ƙirƙirar hoto na yau da kullun, shirye don jawo hankalin matasa masu sauraro. Launuka masu laushi, ba tare da inuwar pastel ba (abin mamaki yadda ake sawa a cikin wannan shekara 2022).
Tambarin Badoo na farko ya kasance daga farkonsa har zuwa shekara ta 2017 inda suka yanke shawarar yin canji saboda haɓakar alamar kanta. Wannan canjin ya fi cancanta, tunda tambarin kanta ya yi nisa da fitar da abin da aka sadaukar da shi. Bugu da kari, tare da bayyanar ƙarin cibiyoyin sadarwar jama'a masu zaman kansu kamar Facebook da Instagram da kuma albarku daga alamar 'kamar' ya kasance ana tsammanin za a yi gyara.
Ba a yi nasara ba, wannan tambari na farko yana so ya haɗa da launuka daban-dabanamma bai dace sosai ba. Har ila yau, sun haɗa a matsayin ido, batu a cikin 'O' suna yin kamar kai da idon mutum, amma kaɗan suna tunanin cewa wannan wakilci ne.
Canza zuwa sabon tambarin Badoo
A cikin 2017 canji na farko ya zo. Badoo yana rasa ainihin sa kuma yana buƙatar yin wasu canje-canje. Sun yi canje-canje ga font ɗin, suna son su sanya shi 'rubutun hannu' (nau'in rubutun da aka rubuta da hannu) da zabar zaɓaɓɓen zuciya mai kama da iska. Wannan isotype yana nuna iri ɗaya da zagaye haruffa. Alamar alama da rubutun abokantaka, wanda ke nuna zafi da kusanci. Yana nuna wani tabbaci.
Matsala ta farko ta wannan canjin ita ce, hoton fari ne, zuciyar kuma ja ce. Wani abu da ya zama ruwan dare a ko'ina cikin kasuwa, abin da kawai ya nuna wani ɓangare na ainihin su shine sun yi amfani da launin shuɗi. Amma kawai idan kun kasance tare da wannan bayanan zai iya yin ma'ana, amma ba a duk nau'ikan ba za ku iya yin ta ta hanya ɗaya. A haƙiƙa, ɗayan sigar ta kasance baƙaƙen haruffa da jajayen zuciya akan farar bango.. Wani abu da bai danganta wani abu da alamar ba kuma ya fitar da shi akan kowane hali.
Tambarin Badoo ya ƙunshi sassa biyu: alamar hoto da alamar kalma. Alamar da ta gabata ba ta da bambanci kuma ba ta da motsin motsin rai, don haka burin mu shine ƙirƙirar sabon abu wanda zai haifar da motsin rai mai kyau, jin dadi, da tunanin farin ciki a kusa da ainihin kwanakin. Sabuwar alamar mu tana kusa, abokantaka, ɗan adam da maraba.
Shekaru 11 sun shuɗe don yin wannan canjin, amma tunda sakamakon bai kasance kamar yadda ake tsammani ba, an buƙaci sabon canji bayan shekaru 2 kacal. Sabuwar alamar ta fito ne daga ƙungiyar masu hoto iri ɗaya da ta jagoranta sasha Ivanova. Kuma a wannan lokacin, tambarin ya sami babban ainihi tare da ƙungiyoyi biyu kawai. Na farko shine ya haɗa da bambanci a cikin gunki a matsayin sifa kamar trite, zuciya. Ƙara murmushi, samar da ƙarin iya wasa don matakan lodawa a cikin ƙa'idar, misali. Sun kuma canza launin shuɗi zuwa launin pastel kuma sun haɗa shi a cikin rubutun. Ta wannan hanya, za mu iya ganin mafi girma ainihi.
Siffar Badoo mara niyya
Kuma ko da yake mun yi magana game da Badoo a matsayin aikace-aikace mai sauƙi don saduwa da mutane ko saduwaYana da aiki na musamman. Kuma shine, tare da irin wannan nau'in aikace-aikacen soyayya, masu gadin farar hula da jami'an tsaro na jihohi zasu iya gano ko menene manufar masu amfani da su. Don haka, tare da mafi ƙarancin bin diddigi a ƙarƙashin amincin masu amfani, yawancin masu laifi da masu lalata ana bincikarsu kuma ana farautarsu.. Me yasa wannan aikin ya fi sauƙi ta hanyar iya ɓoye ainihin ku kamar wani mutum ne.
Sashin mara kyau na wannan aikin shine tsaro na aikace-aikacen. Dangane da binciken kariyar sirri, Badoo ya gaza, ana mai da shi zuwa ɗaya daga cikin matsayi na ƙarshe a cikin wannan matsayi.