Kamfanin Burting na Carlsberg kwanan nan ya gabatar da babban canjin tambari, wanda aka yi shi Taxi Studio, wanda ke Bristol. Bayan cikakken bincike kan al'adun wannan alamar ta Danish, manyan abubuwa na alama kamar su ganyen hop, kambi, tambarin alama da sa hannun wanda ya kirkira, sun kasance a hankali sake tsarawa a karon farko cikin shekaru da dama.
Oƙarin kasancewa da aminci ga al'adun gargajiyar giyar tun a shekarar 1847, ƙungiyar Taxi mayar da hankali kan ƙoƙarinta kan tsawon rayuwar alama, don haka ƙin yarda da yanayin ƙirar masana'antar.
Taxi Studio yana nuna cewa sabon tsarin ƙirar yana da gaba sosai. An tsara shi don ya kasance na dindindin don haka ya zama babu babu bukata canza wannan don lokaci mai kyau.
Kullum inganta
A tsakiyar zuciyar alamar Carlsberg sune ake kira kalmomin zinariya daga wanda ya kafa shi, JC Jacobsen: "Yin aiki a kamfanin giya ya kamata mu ci gaba da neman mafi kyawun giya, don haka kamfanin giya koyaushe ya kafa ƙa'idodi kuma ya taimaka ci gaba da yin giya a wani matsayi mai daraja..
Kuma waɗannan kalmomin zinariya ne kuma bincike akai ga mafi kyau menene ya zama abin motsawa a bayan rebrand; tsarin ainihi mai sauƙin fahimta wanda yanzu ke aiki yadda yakamata akan dukkan abubuwan alamomin.
Daraktan zayyana aikin ga Carlsberg Jessica Felby ya lura cewa manyan kamfanonin an saba amfani da su tsawon shekaru 10, sannan 5, yanzu ana sake kirkirar kayayyaki duk bayan shekaru uku. Duk abin ya dogara ne da yanayin da ya fita daga salo da kuma na Carlsberg ba zai bi wannan yanayin ba.
Idan muka ga zane na baya sai mu fahimci hakan sabon zane yayi sanyi, saboda yana kama da zane wanda koyaushe yana wurin. Yana kama da abin da Carlsberg ya kasance koyaushe.
Sabon Carlsberg wanda aka sabunta zai gabatar a kasuwannin Scandinavia a wannan watan kuma Zai fara aiki a duk duniya a cikin aikin 2019.
Hotuna - Carlsberg da Taxi Studio