Carolyn Davidson da swoosh

Ka ce wannan Isotype na wasanni iri Nike, Yana daya daga cikin shahararrun alamomin duniya, hakika yana faduwa. Wannan tambarin ya kasance a yanayin gani na yawancin mazaunan duniya; Kowa ya taɓa samun wannan alamar a jikinmu, tambarin ɗayan manyan kamfanoni a duniya kuma ana sake buga shi ta hanyoyi daban-daban 1000, a kafofin watsa labarai daban-daban da kan na'urori daban-daban.

Mahaliccin wannan ƙirar ba kowa bane face Carolyn davidson, wanda Phil Night, daya daga cikin mamallakan kamfanin ya zartar  Blue kintinkiri wasanni, don yin tambari don sabon jerin takalman wasanni ... anan ne aka kira labarin ... Carolyn davidson da kuma zagi.

Carolyn Davidson

A cikin yanzu, dubun dubatar kwararru hoto mai zane a duk duniya suna haɓaka aikin su saboda suna so su zama kamar ɗayan manyan kayayyaki, wadanda suka yi mana alama da nauyin ganinsu a kowace rana sun hada da na mu iconography janar na yau da kullun. Wannan shine dalilin da ya sa, kamar yadda a cikin bayanan da suka gabata, na kawo muku masu zane na yanzu a cikin sakonni kamar, Jing zhang nuna yadda abubuwa suke a ciki Hakanan yana da mahimmanci a gare ni in nuna manyan masu tsara zamaninmu.

El logo de Coca Cola, shi Rooster de Kellogh, da murcielago daga kirjin na Batman, da Murmushi tayi de matuta, wasu tambura ne da nake tuna su tun ina yarinta, kuma kowane ɗayan mu yana da nashi, har ma iyayenmu da kakanninmu suna da su. Dabi'ar mabukaci da muke da ita, sanya waɗannan tambarin yayi daidai da wane irin mutane ko ƙungiyoyi, alamun da zasu dace da shahararrun samfuran. Da kyau, tabbas wannan na Nike yana cikinsu.

A 1971, Carolyn davidson Na kasance dalibi na hoto mai zane na Jami'ar Portland inda yayi dai-dai da Phil Knight, farfesan lissafi a jami'a kuma wanene tare Bill bowerman, daga baya za a san malamin tsalle-tsalle a duniya gaba daya saboda kasancewar shi ne wanda ya kafa daya daga cikin shahararrun shahararrun wasanni a kowane lokaci Nike.

Carolyn davidson ya fadawa mujallar Soho ta Puerto Rico yadda ya hadu Phil Knight:

Wata rana ina zaune a farfajiyar ginin zane-zane, ina aiki tare da wani abokin aikina a wani wasan motsa jiki cikin tsari da haduwa. A lokacin da muke aikin gida mun tattauna, a wani lokaci sai ta tambaye ni ko zan shiga ajujuwan zanen mai, sai na amsa da a'a, saboda ajin yana da tsada sosai kuma ba zan iya biya ba. Mutane da yawa suna wucewa ta gefenmu, amma ban taɓa sanin cewa Phil Knight ya wuce gabanmu ba, kamar yadda nake bayyana wa abokina dalilin da ya sa ba zan ɗauki waɗannan azuzuwan ba. Mintuna goma bayan haka, wani mutum sanye da kwat mai duhu mai launin shuɗi ya zo wurina ya ce, "Na ji ba za ku iya ɗaukar azuzuwan zanen mai" (waye kai kuma ta yaya ka san haka? Na yi tunani). Nan da nan, mutumin ya gabatar da kansa kuma ya gaya mini cewa yana aiki da Tiger Shoes, cewa wasu shugabannin Japan suna zuwa ƙasar kuma yana buƙatar taimako don yin wasu zane-zane da zane-zane, kuma zai biya ni dala biyu a awa ɗaya. Ganin cewa ni dalibi ne akan iyakantaccen kasafin kuɗi, amsar ba ta kasance bayyananne ba. Na yarda kuma wannan shine yadda labarina ya fara.

Nike logo cikin shekarun da suka gabata.

Sannan kyau na Phil ya tambayi namu Carolyn yi zane don a logo na takalmin wasanni. Ta ba shi kayayyaki da yawa waɗanda ya zaɓa wanda shine Isotype del logo de Nike, da aka sani da Swoosh, wanda wasu ke cewa saboda siffar bututun sa, wasu kuma cewa suke saboda kayan daya daga cikin zane-zane na farko da ake kira zagi Fiber. Sunan Nike, an bashi ta Jeff johnson, daga sashen bincike da ci gaba, wanda ya samo shi daga Baiwar Girka ta Girka  Nike, wanda ya tashi ya tsallake kan fagen fama.

Carolyn Ina cajin dala 35 ne kawai don abin da daga baya ya kasance ɗayan kyawawan alamu a tarihin talla:

Lokacin da zane wanda zai gano alamar PhilNa yi mamakin yadda zan caje shi don zane na, don haka na yi tunanin zan caje shi ne kawai don zanen da ya zaɓa, kuma dala talatin da biyar ne abin da na nema. A kowane hali, yana da mahimmanci a faɗi cewa har yanzu ina da abubuwa da yawa don koyo. Shekaru goma bayan haka, lokacin da kamfanin ya fito fili, Nike shirya liyafa a gare ni inda suka ba ni zoben zinare a siffar zagi da lu'u lu'u lu'u lu'u. Phil Ya ba ni takaddun shaida biyu a cikin ambulaf ɗin da aka rufe; ɗayan ya bambanta ni a matsayin mai mallakar wasu adadin hannun jari na Nike ɗayan ya ce ni ke da alhakin, daga wannan lokacin zuwa, da'awar garantin da takalmin da ya lalace. Phil Mutum ne babba, mai matukar aminci da kuma barkwanci. Nike ya biya ni dala talatin da biyardon haka komai yayi daidai kuma Phil bashi da wani abin yi kuma duk da haka yayi shi. Tabbas ya biya ni albashi mai tsoka don aikina.

Informationarin bayani - Jing zhang nuna yadda abubuwa suke a ciki

Wannan shine yadda na ba shi.