Ya kasance a 1956, lokacin da mai rubutun Switzerland Edouard hoffman, daga tushe Hass, an ba shi izini na zamanantar da ɗayan rubutun kamfani, La Haas Grotesque. Bayan haɓaka shi a cikin nauyin nauyi da ayyuka daban-daban, ya sami sabon tsari, mai wadataccen tsari kuma yana da matukar dacewa da kowane irin girma da ayyuka. An ba shi suna "Helvetica". Fiye da shekaru 50 sun shude, kuma amfani da shi ba kawai yanzu ba ne fiye da kowane lokaci, amma ya zama alama ce ta cikakkiyar halin yanzu na hoto mai zane. Kasancewar shine babban abin da aka ambata game da tsarin zamani da kuma Makarantar Switzerland a cikin shekaru 60, zakaran yanzu Tarurrukan na wannan halin yanzu, sun zo ne don sanya shi ya zama ba sharaɗi ba ne don ci gaban salon su, wasu ma sun kai ga haukan rashin kiyayewa babu sauran nau'in rubutu a cikin fayil ɗin rubutu.
Takaddun shirin "Helvetica" (Gary Hustwit, 2007), ɓangare ne na wani trilogy (Helvetica, Objectified, Urbanized) an kirkireshi, a cikin kalaman darektan kansa, don bayar da cikakkun bayanai game da waɗancan abubuwan a rayuwarmu ta yau da kullun da muke ɗauka ba wasa ba. A ciki, ana yin amfani da hanyoyi daban-daban na zane-zane tun daga farkonsa har zuwa yau, tare da halartar manyan masu zane da zane-zane. masu rubutun rubutu na tarihi kamar Massimo Vignelli, Erik Spiekermann, Neville Brody, da sauransu ... da kuma sababbin ƙimomin da ke saita yanayin a ƙirar yanzu, JetSet na gwaji, Ginin Gini, da sauransu ... A cikin jawabai masu karko sosai, yanayin jawaban, zan iya tabbatar muku, zai sa awanni da mintuna ashirin cewa fim ɗin yana ɗauke da nishi ga duk masu sha'awar sana'ar,
Bayyana maganganun salo na duka magoya baya da tsara zane zamani, karancin vs. maximalism, oda vs. hargitsi, mai kallo yana da damar da zai iya yin hulɗa tare da duniya mai ban sha'awa sosai. Ba zai zama abin mamaki ba cewa fiye da mutum ɗaya yana jin buƙatar gaggawa don kula da kwamfutarsu bayan kallon ta.
Mai tsara Massimo Vignelli
Da fatan kuna da sha'awar, na bar muku hanyar haɗi zuwa cikakken shirin gaskiya tare da fassarar.
https://www.youtube.com/watch?v=uUSmT77mKxA
Docu ya riga ya cika shekaru :)