Alamar jagora tana cikin halittar kamfanoni na ainihi, saitin halaye, dabi'u da imani waɗanda suka kewaye samfuri, kamfani ko sabis. Yana taimaka mana mu bambance kanmu daga gasar, don ƙirƙirar kwarangwal na ainihi, mu zama na musamman kuma mu fice ta hanya mai kyau. Horarwar da ke tasowa daga bincike, tsara dabaru da ƙirar abubuwa.
Lokacin ƙirƙirar alama ko tambari dole ne muyi la'akari da duk fannoni, ma'ana, duk aikace-aikacen sa saboda komai yana da daidaito a tsakanin su. Don cimma wannan, yana da mahimmanci cewa a matsayin kamfani ku ƙirƙiri wani iri manual, takaddar da ke ƙayyade duk waɗannan bayanan waɗanda dole ne a yi la'akari da su yayin amfani da zane-zane. A takaice, bayyana yadda yakamata ayi amfani da alamar.
Abin da abun ciki za mu iya samu a cikin wani iri manual?
Bangarorin jagorar kasuwanci na iya bambanta dangane da nau'in kamfani ko sabis ɗin da aka sadaukar da mu. Dole ne mu tuna da hakan kowane kamfani yana da bukatu daban-daban sabili da haka, aikace-aikacen na iya rufe kafofin watsa labarai daban-daban ko tallafi.
Logo
Da farko, mafi girman sanannen abu wanda ke ba mu ƙarin halaye shine tambari. Dole ne mu yiwa alama girmama yanki, muna komawa zuwa sarari tsakanin abubuwan, yana bayyana ƙaramin sararin da aka ba da izinin tambarin. Babu wasu abubuwa da za a yi amfani da su a cikin wannan yankin. Wannan yana tabbatar da aikace-aikacen daidai da kuma dacewar alamarmu.
A wannan ɓangaren zamu iya tantance wasu aikace-aikace kamar haɗuwa da bambance-bambancen bambance-bambancen tambarinmu, mafi ƙarancin haifuwa a cikin sifofi daban-daban, nau'ikan tambarin daban, da sauransu.
Launi
Bayyana manyan launuka hakan zai wakilci alamarmu yana da mahimmanci don ƙirƙirar ainihi a cikin tunanin mai amfani. Za'a iya amfani da paletin launi ta hanyoyi daban-daban dangane da tallafi wanda muke so mu yi amfani da shi, dole ne mu ayyana shi a cikin littafin a sarari. Don tabbatar da cewa launuka zasu kasance iri ɗaya koyaushe dole ne mu nuna launi tare da ganuwar CMYK, RGB da yanar gizo.
A gefe guda, dole ne muyi daidai da launuka na biyu kuma fice. Misali, zamu iya bayyana cewa za ayi amfani da launin toka don karanta matani na tushe, don rarraba ginshiƙai zuwa tebur.
Don tabbatar da cewa duka ɗab'in da aka buga da na dijital suna amfani da launi ɗaya, ana iya ƙirƙirar tebur mai nuna ƙimomin CMYK (buga) da RGB (dijital) azaman taƙaitawa.
Rubutun launi
Don fahimtar nau'ikan rubutun launi daban-daban ta hanyar fasaha, za mu rarraba su zuwa nau'ikan rubutu huɗu:
Da farko dai mun sami PantoneTabbas kun taɓa jin labarin su tunda sune launuka da akafi amfani dasu. Labari ne game da kundin launi. Ta zaɓar takamaiman pantone, ka tabbata cewa lokacin da kake ɗaukar aikin bugawa, launi akan allon daidai yake da na takarda.
Na biyu, muna magana game da CMYKWaɗannan baqaqen sunaye sun dace da launukan da firintocin ke amfani da su don samun sauran launuka. Wannan haɗin ya ƙunshi cyan (shuɗi), magenta, rawaya da baƙi. Abun jimla yana dacewa da kalmomin cikin Ingilishi. Launuka a cikin CMYK ba daidai suke ba, saboda zai dogara da kodin kowane firintar.
Muna ci gaba da launuka masu nunida ake kira RGB, an ƙirƙira shi ta haɗin haɗin ja, kore da shuɗi. Za mu yi amfani da shi don waɗannan tallafi na dijital.
Don ƙarewa, HTML Lambar ce wacce ta ƙunshi adadi shida da haruffa waɗanda ake amfani dasu don tantance launuka a cikin ƙirar gidan yanar gizo.
Rubutun adabi
Kuskure ɗaya da yakamata mu guji shine rashin sanya font bisa ga alamarmu. Yana da mahimmanci koyaushe ayi amfani da wannan font iyali zuwa sadarwa. Bugu da kari, dole ne mu yi la'akari da nau'ikan nauyi, ma'ana, idan za mu yi amfani da karfin gwiwa (m), na yau da kullun ko haske (mai kyau).
Kowane nau'in rubutu yana bamu halaye daban-daban, idan muna son isar da zamani, bidi'a zamu zaɓi sans serif (ba tare da serif) ba, zamu iya amfani da google fonts don zaburar da mu a cikin zaɓin.
Kar a manta da tantance girman rubutu da tazarar layi bisa tsari. Zamu iya ƙirƙirar tebura tare da mahimman bayanai ga kowane tsari. Bugu da kari, dole ne mu yi la'akari da irin launin rubutun da rubutunmu zai bayyana. Ideaaya daga cikin ra'ayi shine a raba rubutun bisa ga mahimmancin su:
- Take.
- Subtitle.
- Rubutu.
- Rubutun da ke magana akan zane ko rubutu.
Grid din tushe
Tushen grids shine taimako sanya abubuwa a cikin tsari mai kyau, ma'ana, sanya kowane ɓangare ta hanyar da ta dace a sarari. Hakanan yana bamu damar sassauƙa a cikin rarraba abubuwan haɗin. Makasudin shine a ba da uniform bayyanar.
Grid ɗin tushe yana dogara ne da tazarar layin rubutu na jiki, yana nuna nisan tsakanin matani. Dole ne a canza grid ɗin tushe dangane da sifofin da muke son amfani da su, ba zai zama daidai ba cikin babban tsari kamar A2 fiye da na A4.
Hotuna
Dole ne mu yiwa alama na gani na alama don tabbatar da daidaito a cikin hotunan. Zamu iya ayyana halayen da muke son wakilta, misali, zamu iya ayyana cewa muna son wakiltar yanayin rayuwar yau da kullun, haƙiƙa kuma ingantacce. Amfani da mutane masu matsakaicin matsayi, iyalai, masu murmushi, masu kyan gani.
An samo sigogi biyu don ayyanawa:
- Harshen gani shine yake bayyana abun cikin hotunan
- Salon hoton yana bayyana ƙa'idodin ƙa'idodi waɗanda dole ne hoton ya cika su. A cikin wannan ɓangaren mun haɗa da haske, launi ko hangen nesa.
Don zama mafi mahimmanci, ana yin la'akari da yiwuwar yin jeri tare da salon ɗaukar hoto, yana nuna sautin, launuka masu launi, da amfani da bango. Haɗa hotunan hotunan hanya ce mai kyau don kaucewa shakka.
Shirye-shiryen hoto
Pictogram alamu ne ko gumakan hoto waɗanda ke wakiltar bayani a hanya mai sauƙi da hoto. Yakamata su zama masu haske yadda ya kamata kuma basu dogara da yare ba. Zaɓin samun kundin hotunan hoto yana da amfani koyaushe a same su a hannu, ƙari ga tabbatar da cewa muna kiyaye layin hoto.
Tallafi da aikace-aikace
Daidaita kafofin watsa labarai daban-daban waɗanda ake amfani da su galibi a cikin ayyukan yau da kullun na kamfanin zai ƙarfafa alamunmu. Mun bar ku da wasu misalai la'akari:
- Harafin wasika A4
- Katin kasuwanci
- Game da Ba'amurke
- Jaka
- Yarjejeniyar
- Bolsa
- Rasiti
- Flyer / Poster
- Zagaya
- PPT (Gabatarwa)
- Banners
A takaice, nau'in kamfanin ya bayyana bukatun kundin jagora. Yayin da muke fadada, tabbas zamu bukaci fadada sigogin zane kuma sabili da haka, jagorar zai tafi sabuntawaa kalla a kowace shekara.