Star Wars yana ɗaya daga cikin sanannun ikon amfani da ikon amfani da ikon amfani da ikon amfani da ikon amfani da ikon amfani da sunan kamfani a cikin fina-finai a duniya. Tun lokacin da aka kirkiro ta a shekarar 1977, tana da magoya baya da mabiya daga tsararraki daban-daban wadanda suka ba wa juna sanda. Shi ya sa, a cikin irin wannan dogon yanayi, akwai juyin halitta na tambarin Star Wars kamar wanda muka gani. Samun daidaitawa da sauri da sauri zuwa sabbin fasahohi da sabbin hanyoyin sake fasalin hotonku. Siffofin, kamar kusan kowane ikon amfani da sunan kamfani, an sauƙaƙe su, layukan gogewa da kawar da abubuwa don ƙarin karantawa..
Kamar yadda yake a ma'ana, shi ma sabon hangen nesa na matasa jama'a ya shafe shi don yin hulɗa tare da shi, har zuwa tsararraki. Ta wannan hanyar, kuma cikin nasara sosai, an sami nasarar dawwama akan lokaci.. A yau yana ci gaba da samun fa'ida mai ban mamaki kuma a cikin littafinsa na 'Littafin Boba Fett' ya zarce ikon amfani da sunan Marvel. Masu kallo miliyan 1.7 a karshen mako na farko a Amurka kadai sun tabbatar da hakan. Ba su daina girma ba kuma juyin halittar tambarin Star Wars yana ci gaba ba tare da tsayawa ba kusan shekaru 40 bayan ƙaddamar da shi.
Tambarin Star Wars na asali
Kamar yadda muka ce, an haifi Star Wars a 1977, amma kafin ɗaukar shi zuwa babban allo, dole ne a ƙirƙiri alamar. Ralph McQuarrie shi ne ya jagoranci wannan a farkon shirya fim ɗin farko. Tambarin da ya gabata ya riga ya nuna gwarzon makircin da sunan ikon amfani da sunan kamfani: 'The' Star Wars, wanda a ƙarshe zai kawar da barin Star Wars kawai. An yi nufin sake buga tambarin farko a kan tef ɗin fim kawai, wanda daga baya ba shi da kyakkyawar daidaitawa ga alamar kamfanoni da kayan rubutu.
Saboda wannan buƙatar buga tambarin, daga baya aka ba Joe Johntson aiki, Mai tsarawa da mahaliccin tasiri na musamman don fina-finai kamar 'Raiders of the Lost Ark' a matsayin darektan fasaha. Wannan tambarin yana da bayyanannun nassoshi ga wanda ya gabata, ba tare da kawar da Han Solo ba, ko da yake idan yana ba da fifiko ga sunan. Kawar da 'THE' a farkon da kafa tambarin a cikin layi biyu. Nau'in nau'in a wannan yanayin shine Precis URW Slim, kodayake an ɗan gyara shi. Duk wannan dole ne mu gaya cewa yana da ma kafin farkon fim din. Kamar yadda muka fada a baya, an fara shi a shekarar 1977. To. Sai a watan Disamba na 1976, kafin a fito da tambarin hukuma, an gabatar da tambarin hukuma ga fitaccen wurin da ke cikin fim ɗin.
Alamar hukuma a cikin gabatarwa
A gabatar da sabon labari na George Lucas "Star Wars daga Kasadar Luka Skywalker" muna ganin taken a matsayin misali na abin da zai faru a gaba. An gabatar da Star Wars cikin rawaya kuma tare da font wanda daga baya zai zama hukuma 'Helvetica Black'. Wannan lokacin ba tare da wani gyara ba. Amma wannan bai cika gamsar da Lucas ba kuma hayar Dan Perri don ƙirƙirar tambarin da za a gani daga baya akan duk abubuwan talla da hotunan fim. A cikin wannan tambarin babban halayen ba wai kawai 'ƙwaƙwalwa' haruffa ba ne, amma ƙungiyar farko ta haruffa tsakanin 'S' da 'T' na STAR sun riga sun bayyana. Me zai sake maimaita wannan kuma a cikin WARS.
Kuma, duk da cewa duk wannan tallan an fallasa shi da tambarin Dan, bai taɓa shiga fim ɗin ba.. Kasancewa gunki, ga George Lucas wani abu ya ɓace. Kuma shi ne a cewarsa, mu’amalar da ke tsakanin S da T ba ta da wani bambanci kuma da alama tana cewa TAR WARS. Shi ya sa aka yi sabon oda ga Suzy Race, sannan aka dauke shi a matsayin daraktan fasahar fim din.
Buƙatun mai ban sha'awa na George Lucas
Don cire waɗannan kurakuran da Lucas ya yi imani da tambarin yana da, ya nemi Suzy Race (Elizabeth Race) don sanya tambarin ya zama "mai fasikanci sosai.". Kamar yadda kuka karanta daidai, wannan buƙatar ta kasance saboda gaskiyar cewa George Lucas, don ƙirƙirar 'Mummunan Daular', yana amfani da bayanai daga Jamus na Nazi, yana amfani da sunaye da rigar sojoji a cikin fim ɗin. Race ya yi tunanin cewa Helvetica Black ya nuna da kyau abin da yake so ya tayar., amma don gyara lahani ya yi amfani da kari zuwa wannan ligature. Hakanan ƙara a ƙarshen 'R' na YARS. Ya kuma gyara 'W' tare da ƙarin kusurwoyi dama, don haka ya sa ta ƙara tsananta kamar yadda buƙatar Lucas ya nema, yana son ƙara bayyana 'Nazi'.
komawa asali
Dangane da masu ƙirƙira da mutanen da ke da alaƙa da ƙungiyar George Lucas, sun ɗauki wasu sassan tambarin da ba za su iya gani ba. Abin da ya sa Lucas ya aika da mahaliccin tambarin don allon talla na farko, Joe Johntson, don gyara wasu abubuwa kamar Kerning (sarari tsakanin wasiƙar ɗaya da wani) da haɗa harafin 'W' wanda suke tunanin ba a daidaita shi da sauran tambarin ba.
Akwai babban bambanci tsakanin tambarin da Suzy ya yi da kuma gyara daga baya Joe. Kamar yadda muke iya gani a hoton, haruffan sun yi nisa sosai a tambarin ƙarshe fiye da na Suzy na baya. Ko a cikin kalmar 'Star' ko 'Wars', 'A' da 'R' suna makale tare, wani abu da ke canzawa sosai ta ƙara iska zuwa duk haruffa daidai.. An gyara 'W' saboda layin da ke gaban tambarin an daidaita su zuwa dama yayin da 'W' ke daidaitawa zuwa tsakiya. Shin W yafi mahimmanci fiye da saitin?
Bayan wannan kuma tare da fitowar Episode V. An sanya abubuwan Star Wars na tambarin sama da ƙasa da babban taken fim, da wayo ta yin amfani da layin maɓalli don tsara taken, haɗa kalmomin ta hanyar maɗaurinsu. Amfani da tambarin Star Wars, sanya shi cikin sunan fim din, ya zama madaidaicin tsarin fina-finai na gaba, ko da yake ana ɗaukar nau'o'i daban-daban
alamar al'ajabi
A matsayin gaskiya mai ban sha'awa, ba a daidaita tambarin ba kawai ta buƙatun George Lucas ko kuma ta muhallin fina-finan. Juyin tambarin Star Wars ya gudana Marvel kuma a wancan lokacin mawallafin sa, Stan Lee, wanda ya karɓi tambarin Suzy Race don daidaitawa ga wasan ban dariya.. A lokacin Stan Lee ba mabiyi ko mai sha'awar harkar Star Wars ba ne. Kuma a lokacin da ya ga tambarin, sai ya ji cewa 'W' ba zai dace da duniyar al'ajabi ba, don haka ya nemi a daidaita shi don ba da hoto mafi kama da na wasan kwaikwayo nasa. Jim Novack, wanda ya yi aiki a kan 'The Avengers', 'Daredevil', 'The Fantastic Four', da sauransu, shi ne ke kula da wannan.