Lokacin da kake sha'awar zane mai hoto, za ka fara duba wane kamfanoni masu zane-zane suka yi fice a cikin ƙasarka, ko a duk duniya. A gare ku sun zama mahimman bayanai don aikinku tun da ba kawai kuna son su lura da ku ba amma har ma don yin aikin da ya zarce na mafi kyau.
Amma, Wadanne ne mafi kyawun kamfanonin ƙirar hoto a duniya? Akwai a Spain? Wanene su, menene suke yi, a ina suke gudanar da aiki, kuma waɗanne misalai ne suka kai ga nasara? Idan kuna son sani, mun bar muku jerin 10 mafi kyau.
Pentagram
Pentagram ya bayyana kansa a matsayin "Studio mafi girma a duniya mai zaman kansa". Kamfani ne da abokan hulda 25 ke tafiyar da su, dukkansu shugabannin ne a fannin zane-zane. Muna magana game da sunaye kamar Michael Bierut, Alana Fletcher, Paula Scher ...
A halin yanzu hedkwatar tana London amma tana da wasu wurare a New York, Austin, San Francisco da Berlin.
Kamfanoni kamar su Rolls-Royce, Warner Brothers, Verizon, Starbucks ...
Kuma me kamfanin ke yi? To, shi ne ke kula da zayyana littattafai, kamfen, nune-nunen, zane-zane, fina-finai, alamar alama ...
Landor Associates
Daga cikin mafi kyawun kamfanonin ƙirar hoto a duniya, Landor Associates yana matsayi na biyu. Walter Landor ne ya kafa shi a cikin 1941 (ya yi shi kawai a cikin gidan San Francisco). Aikinsa bai yi fice sosai ba sai a shekarar 1964 lokacin da canjin wurin ya sa ya shiga kafafen yada labarai. Kuma abin ya faru da jirgin Klamath, a cikin bakin tekun San Francisco.
A halin yanzu, ba wai kawai yana da hedkwatar ba, amma akwai 26 Studios a warwatse a duniya.
A kan gidan yanar gizon sa akwai magana da muke son kawo muku: «Walter Landor ya ƙirƙira ci gaban iri. Tun daga nan ne muke sake ƙirƙira shi.
Abokan ciniki waɗanda suka amince da shi sun kasance Apple, Kellogg's, BMW, Volkswagen, PepsiCo, P & G ...
Kuma me yake yi? Wannan kamfani mai zanen hoto yana da alhakin daidaitawa da aiwatar da tsarin gine-gine tare da cimma nasara, ta hanyar ma'amala da fasaha wanda aka san alamar da samfuran. Dabarun su, matsayi, marufi, ainihin alama da bincike sune mafi kyau a kasuwa.
AKQA
AKQA ya ce da kansa cewa kamfani ne mai iya "yin hanyarsa ta hanyar canza yanayin watsa labaru da fasaha." Abokai hudu ne suka kafa shi a cikin 1995 a London, Ahmed, Dan Norris-Jones, James Hilton, da Matthew Treagus. Yanzu, yana daya daga cikin manyan kamfanoni masu zaman kansu a duniya, tare da ma'aikata sama da 1500 a Turai, Asiya da Amurka.
Yana da shahararrun abokan ciniki kamar Nike, Google, Audi, Heineken ...
Game da sabis ɗin sa, yana da alhakin sama da duka don bayar da dabarar alama wacce ta kama daga zane mai hoto zuwa talla da matsayi na waccan samfurin.
Wolff olins
Yana daya daga cikin sanannun kamfanoni masu zane-zane a duniya, musamman bayan da Wasannin Olympics na bazara na 2021 a London, tunda ance haka tambarin nasu ne kuma farashinsa yana daya daga cikin mafi tsada.
Hedkwatar tana London, amma akwai kuma dakunan karatu a San Francisco da New York. Game da abokan ciniki, ya yi aiki tare da mafi kyawun mafi kyawun: Wikimedia, Apple, 3M, eBay, Linkedln, Microsoft ...
Yana da alhakin haɓaka dabara da ƙirar ƙira.
Sagmeister & Walsh
Wannan yana ɗaya daga cikin kamfanoni masu zane-zane waɗanda ke mayar da hankali kan alamar alama, tallace-tallace, shafukan yanar gizo, aikace-aikace, littattafai da tallace-tallace. Stefan Sagmeister ne ya ƙirƙira shi, mahaliccin kundi na The Rolling Stones, Aerosmith ko Lou Reed.
An kafa kamfanin a cikin 1993 a matsayin Sagmeister Inc. Amma a cikin 2012 ya canza zuwa Sagmeister & Walsh tare da haɗa Jessica Walsh a matsayin abokin tarayya.
A halin yanzu hedkwatar tana New York.
Tsarin Meta
Yanzu muna tafiya tare da ɗaya daga cikin kamfanoni masu zane-zane wanda ke da kwarewa fiye da shekaru 20. Hedkwatarta tana San Francisco, kodayake tana da ɗakunan karatu a wasu yankuna kamar New York, Zurich, Berlin, Geneva, Beijing, Dusseldorf ko Lausanne.
An sadaukar da shi ga ƙirƙira iri da kunnawa da kuma kafa cikakkiyar dabara don cimma nasara. Alamun da kuka yi aiki da su? Yves Saint Laurent, Apple, Lacoste, Adidas, Porsche.
neoattack
A wannan yanayin, na kamfanoni masu zane-zane a duniya, muna so mu haskaka daya daga Spain, Neoattack. Yana cikin Madrid kuma, Baya ga bayar da sabis na ƙira, yana kuma bayar da matsayi, talla da tallace-tallace..
Amma ga abokan cinikin da ya yi aiki da su sune: Pescanova, Opel, Repsol, Sanitas, BBVA ...
Happy cog
Idan kuna neman ɗaya daga cikin kamfanonin ƙirar hoto waɗanda suka sami mafi kyawun kyaututtuka, to dole ne ku zauna tare da Happy Cog. Jeffrey Zeldman ne ya kafa shi, hedkwatarsa tana New York (kuma a can ne kawai, saboda ba ta da dakunan karatu a wasu sassan duniya). Nazarin zane ne cewa an sadaukar da shi don yin tallan dijital, dabarun abun ciki, ƙira da sanya alama don samfuran.
Kuma wadanne kayayyaki ne suka amince da shi? To, masu mahimmanci kamar Nintendo, Google, Airbnb, Papa John's, Jami'ar Stanford ...
Alamar ƙira
"Muna tsara dabarun da ke ƙara ƙimar ƙimar alamar ku." Wannan shine yadda kamfanin Spain Brandesign ke gabatar da kansa. Kamar na Sifen na baya, wannan kuma yana cikin Madrid kuma ana mai da hankali kan ayyukan sa ba abokan ciniki dabarun 360º, Wato, za su yi hulɗa da su daga ƙirƙirar zane-zane na zane-zane don haɓaka dabarun da za a yi nasarar tallata alamar.
The Chase
An kafa shi a Manchester, tare da dakunan karatu a Preston da London, The Chase yana ɗaya daga cikin sanannun kamfanonin ƙirar hoto a duniya. Yana da kwarewa fiye da shekaru 30 kuma, a wannan lokacin, ya samu kyaututtuka sama da 350 na kasa da kasa.
An sadaukar da shi musamman don talla, dijital, fim da ƙirar gine-gine. Dalilin da ya sa kamfanoni kamar Alibaba, Fujitsu, Shell, Yellow Pages, BBC ko Disney suka yi aiki tare da ita.
Akwai ƙarin kamfanoni masu ƙira da muka bari, kuna ba da shawarar sunaye don kiyaye su a zuciya?