A cikin 'yan shekarun nan, ana yin sabunta tambarin ta wata hanya ta gama gari. Cibiyoyin ƙwallon ƙafa kamar Atlético de Madrid ko Juventus ko alamomi daga ƙasashe kamar Argentina ko Tokyo hujja ce ga wannan. Amma wani abu ne don sabuntawa ko gyaggyarawa zuwa wani yanayi kuma wani abu ne daban don canza shi. A cikin kowane kamfanin talla ko kamfanin ƙira, 'Kada ku taɓa tambarin' kusan abu ne na farko. Amma wani lokacin, don ƙirƙirar wayar da kan jama'a, ba zai zama mummunan abu ba don tsallake shi. Abubuwa biyar suna da.
Waɗannan samfuran guda biyar sun ƙirƙiri hotuna na musamman don wayar da kan mutane ga duka. Duk wannan yana nufin cewa lokacin da sanannen sanannen lokaci ya canza tambarinsa na ɗan lokaci, mutane suna lura dashi. A cikin 'yan shekarun nan, sunayen gida daban-daban sun yi daidai don wayar da kan jama'a game da wani dalili.
Kayayyaki (RED)
An kafa shi a 2006 ta shugaban U2 Bono da Bobby Shriver na kamfen ONE, PRODUCT (RED) na neman shigar da sanannun kamfanoni masu zaman kansu don taimakawa wajen yaki da cutar kanjamau a kasashe takwas na Afirka.
A cikin 'yan shekarun nan wannan hoton ya tabbatar yana da ƙarfin gaske, wanda ya kawo karshen babban kalubalensa da Apple. Kuma ba wai rainawa bane irin su: Nike, Coca-Cola, American Express ... Amma idan muka tsaya kan motsin da wadanda suka fito daga Cupertino suka samar, gabatar da wani kamfani a kamfanin apple ya kusa ba zai yiwu ba. Wannan shine dalilin da ya sa darajar yin shi ta hanyar mafi kyawun dukiyar ku, iphone.
Samfurin RED abu ne mai kyau wanda ya juya duk abin da ya taɓa ja. Kuma duk don kyakkyawan dalili.
Google Doodles
Google yana wasa da tambarinsa tun kwanakin farko. Komawa cikin 1998, waɗanda suka kirkiro Larry Page da Sergey Brin sun ƙara zane mai kama da itace a cikin 'o' na 'Google' na biyu don nuna cewa sun bar ofis a bikin Mutumin da ke Konewa. Itace farkon Google Doodle.
Tun daga wannan lokacin, mun shiga cikin dandamali na google neman abu kuma ya bamu mamaki da sabon tsari. Kyakkyawan gyare-gyare a launuka da siffofi, wanda wani lokaci - sau da yawa - na iya ma'amala tare da mai amfani. Neman kanku a cikin wasunsu wasa gidan kashe ahu mantawa da manta abin da muke nema.
Google Doodles galibi suna yin bikin ranakun hutu da bukukuwakazalika da rayuwar shahararrun masu zane-zane, majagaba, da masana kimiyya. Kuma ƙungiyar na gayyatar shawarwari daga jama'a.
Lacoste
A priori, da alama Lacoste yana da ɗan canzawa. Launi fari da koren kada sun isa a kan kayanku. Kuma babu, bai canza zuwa launi (RED) don taimakawa yaƙi da cutar kanjamau ba. Maimakon haka dabba ce.
Kuma ita ce Lacoste, a cikin yaƙin da take yi da kisan gillar da aka yi wa wasu halittu masu haɗari, ya yanke shawarar yin iyakantaccen bugu. Wannan fitowar ta ƙunshi dabbobi daban-daban guda goma waɗanda ke cikin haɗarin halaka kuma na ɗan lokaci ne. Bayan shekaru tamanin da biyar, Lacoste, ɗan lokaci yakan canza tauraronsa na ɗan lokaci. Cikakkun bayanai.
Rariya
Alamar motsa jiki ita ce wacce Coca Cola ta aika tare da samfurin Adobe. Da kyau, kuma tare da kowane ɗayanku, masu tsarawa. Don bikin Wasannin Olympic na Tokyo 2020, Coca-Cola ya yi aiki tare da Adobe don karɓar gasa ta duniya, CokexAdobexYou, yana gayyatar mutane suyi amfani da Cloudirƙirar Cloud don sake sabunta dukiyar alama ta Coke cikin ayyukan fasaha na bikin wasanni, motsi da ƙarfi.
Kamar McDonalds na ƙarshe
Kodayake mun riga munyi magana game da wannan a cikin rubutun da ya gabata, muna ƙidaya azaman sabon motsi da na kwanan nan na alamun. A wani yunƙuri na bikin ranar mata ta duniya ta 2018 da kuma "girmama nasarorin da mata suka samu a duk duniya," McDonalds ya mirgine sanannen tambarin zinare na zinariya a kansa don yin 'W' ga 'mata'.
Duk da yake hakan ya jawo hankulan mutane sosai a duniya, to amma lamarin ya ci tura a wasu bangarorin ta fuskar wayar da kan mutane game da hakikanin al'amuran. Da yawa sun ja hankali game da matsalolin albashin rayuwa da kwangilar awanni, kuma an yi watsi da kokarin a matsayin "McFeminism" ta kungiyar Burtaniya ta bangaren hagu ta Momentum, suna sake nunawa cewa dabi'u da sakon wata alama sun yi nisa bayan tambarinku