Nazarin masters don ƙirar amsa a cikin tallan imel da shafukan saukowa

Designirƙirar amsawa

El Tsarin amsawa yana da mahimmanci a yau saboda nau'ukan daban-daban wanda mai amfani da shi yake fuskanta daga kwamfutar hannu, wayar hannu har ma da kwamfutarsa. Wannan zane mai karɓa a cikin tallan imel da shafukan saukowa ya fi mahimmanci don sadarwar omnichannel tare da abokan cinikinmu.

Don haka dole ne ku ɗauka da gaske ku ɗauki samfura daban-daban tare da daban-daban nisa don isa tare da mafi kyawun zane mai yiwuwa waɗancan wasiƙun labarai ko kuma shafin saukarwa inda abokan cinikin da muke son su canza daga tallanmu na Google ko Facebook zasu sauka.

Tsarin amsawa a tallan imel

Talla ta Imel na ɗaya daga cikin hanyoyin da za a sanar da bayar da kayayyaki ko waɗancan sabbin sakonnin da aka kirkira a shafin mu don haka kunkuntar a hanya mai zurfi tare da dukkan mabiyan mu.

Cewa waɗannan wasiƙun labarai suna da karimci yana nufin hakan ana iya ganin su kwatankwacin wayar hannu, kwamfutar hannu ko kwamfuta. Don haka dole ne muyi ƙoƙari mu sami kayan aikin da ake buƙata don duk abubuwan gani su kasance masu jituwa sosai don sauƙin karanta wasiƙar.

Ikea

Newsletter na IKEA

M yana nufin cewa nunin shafi a kan na'urori daban-daban koyaushe daidai yake. Don wannan muna da kayan aiki tallan imel wannan yana taimaka mana don gwada wasiƙar da aka kirkira a cikin sifofi daban-daban kuma don haka canza ƙimomi kamar padding ko gefe don a sake sanya su daidai yayin da muke rage faɗin binciken mu.

en el ana amfani da ƙirar gidan yanar gizo tare da CSS "Tambayoyin Media" don tsara gidan yanar gizo bisa tsari. Har zuwa 360px zai zama na wayar hannu, kuma daga 360px zuwa 650px zamu iya yin gyare-gyare ga duk masu amfani da suke kallon gidan yanar gizon mu daga kwamfutar hannu.

Wasu ka'idoji don wasiƙar tallan imel ɗinmu sune:

  • Matsayi mai tsabta na gani: take a cikin H2 don barin rubutu a sigar sakin layi.
  • Biyu daban-daban kafofin: daya don taken ɗayan kuma don rubutu ya sa wasiƙarmu ta fi kyau a iya karantawa.
  • El amfani da launi don banbanta take, rubutu da sauran abubuwa: a hankali zamu iya tafiya daga duhu mai duhu zuwa mai haske.
  • Un CTA (Kira zuwa aiki) bayyananne kuma mai rarrabewa: idan tambarin kamfaninmu yana ja, CTA na iya zama cikin wannan launi yayin da sauran ke cikin launi mai dacewa.

Muna ba ku cikakken misali na mai girma zane mai amsawa a cikin wata takarda da Filmin ta aiwatar da kuma cewa zaka iya gani a hoton da aka bayar. Bayyanannun rubutu a cikin fari, da rubutu a cikin launin toka mai haske amma hakan yana ba mu damar saurin ganin wurare daban-daban waɗanda aka gayyace mu mu karanta idan muna so. CTA ba wai daga wata duniya bane, amma yana taimakawa da wannan gunkin haifuwa kuma hakan yana sa mu ga abin da yake jiran mu.

Amsa a cikin Filmin

Spacesananan wurare a keɓe, a matsayin fari azaman babban launi don rubutu kuma hakan yayi daidai da tambari Na alama; kewaye da waccan launin toka wanda ke sa ya fice. Hoto mai ɗaukar hankali wanda ke saita ma'anar wasiƙar wasiƙa wacce ta fara daga farkon lokacin. Hakanan an bar sarari a gefen don kada gabaɗayawar allon "ta ci".

A cikin tsarin tebur yana kiyaye waɗannan ƙa'idodin, har ma da barin ƙarin sarari a cikin rubutun da barin babban gefe a kowane gefe:

ksance

Tsarin amsawa a shafi na saukowa

da za a iya amfani da ƙa'idodi ɗaya a cikin zane mai amsawa na shafin sauka. Yana da matukar mahimmanci a dauki kowane lokaci a cikin duniya don zaɓar samfurin da kyau kuma bi wasu dokoki a cikin ƙirar:

  • Sauƙin gani: Muna magana ne akan kiyaye sarari mara amfani don sanya hankali akan CTAs.
  • Kyawawan hotuna masu jan hankali ga mai karatu, ba tare da mantawa da ƙudurin ba kuma sun yi kamala.
  • Muhimmancin launi kuma mun sake jaddadawa.

Dole ne muyi aiki akan ƙirar amintaccen shafi na saukowa don wayar hannu, kwamfutar hannu da tebur. Theauki lokaci da ake buƙata don sake gwadawa sau da yawa kowane canji Ana ganinta a cikin waɗancan samfuran guda uku, tunda zamu iya amincewa da kanmu kuma mu manta cewa waɗancan canje-canje da aka yi a cikin CSS zai zama abin ban tsoro akan wayar hannu.

Hotjar

Hotjar Saukar Hotjar

Aiki ne da ke iya zama mai wahala, amma yana da mahimmanci mu dauki lokaci mu gwada kowane canji. Da amfani da gefen gefe kuma gwada, gwargwadon iko, kar a rasa ƙa'idodi a cikin CTAs ko maɓallan aiki:

  • que nesa dangane da rubutu da gefen maɓallin yana ci gaba a cikin dukkan tsare-tsaren uku. Ba karami bane kuma ba babba kuma yana da tsayi ɗaya.
  • La rabo a cikin girman maɓallin CTA tare da sauran abubuwan da aka sanya su.

Misali bayyananne na wannan shi ne aikin da Shopify yayi akan shafin saukar ku akan tebur kuma a cikin abin da zaka iya gani a cikin sigar wayar hannu. Hankali ga amfani da launuka, fararen wurare da waɗancan matani tare da madaidaitan girma da yanayin rubutu:

Amsa a cikin Shopify

Jerin tukwici don samun shafi mafi kyau don saukarwa don kasuwancinku ko shagon kan layi da waɗancan jaridu don haka suna da mahimmanci don samun ɗaukakawa da waɗannan tallan ga masu amfani da ku.


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