da ɓoye saƙonni a cikin tambarin kamfanoni Idan ya zo ga wakiltar alama ko samfur, yana da mahimmanci idan muna so isa ga manyan masu sauraro ta hanyar ingantacciyar hanya. Alamar ita ce pbayyane fasaha na alama, ana kula dashi azaman fuskar da masu amfani ke gani lokacin da suke mana magana saboda wannan dalili dole ne mu nuna fuska bisa ga ko wanene mu, wakiltar ƙimomi da halaye na alamunmu.
Wasu tambura suna da sako a baya Kodayake ba ma ganinsa da ido, amma ya kasance a cikin zuciyarmu ta hanyar da ta dace, lokacin da muka fahimci waɗannan ra'ayoyin a cikin tambari za mu fi ƙimanta shi a matsayin alama saboda muna ganin kyakkyawan al'amari wanda yake da kyau a gare mu.
Duk wanis sanannun tambura Suna da bayan saƙo wanda ke kulawa don ƙara ƙarfafa ainihin su da babban aikin su a matsayin alama, misalin wannan shine tambarin sanannen kamfanin Amazon. A cikin wannan tambarin mun ga yadda yake murmushi mai sauki a kasa da rubutun, komai yana da kyau amma idan muka lura sosai zamu ga yadda murmushin yake daga wani zuwa Z don haka sarrafawa don wakiltar ra'ayin cewa littattafan da suke akwai duk waɗanda suke wanzu. Alamar Amazon mai adalci ne mai girma a matakin fahimta.
Wasu tambari tare da sako mai karfin fahimta Wannan shine batun kamfanin safarar Fedex. Idan muka kalli wannan tambarin za mu ga yadda yake tsakanin haruffa akwai kibiya tana nunawa dama. Wannan kamfani an sadaukar dashi don isar da saƙo kuma aikin sa shine yawo daga wuri ɗaya zuwa wani, wannan ra'ayin yana da cikakkiyar wakiltar kibiya.
Sanannun sandunan cakulan na Toblerone da a cikin su image image sirrin da yan kadan suka sani saboda ya fi sauran wayo da muka gani da dabara. Idan muka kalli dutsen da kyau za mu ga sillar beyar.
Duk lokacin da zamu kirkiri tambari dole ne san dabi'u cewa muna son wakilta a cikin hotonmu na zana hoto, da zarar mun sami wannan bayyananniyar zamu iya fara aiki a kan layi mai ban sha'awa da tsabta kamar yadda lamarin yake tare da tambari mai zuwa.
Dole ne mu kasance a fili game da ra'ayin cewa tambari ba zane bane mai sauki wanda ke tare da alamarmu amma fuska ce da kowa zai gani kuma dole ne ya dace da manufofin sadarwa daidai abin da muke so shi don sadarwa. Bari muyi tunani na ɗan lokaci mutum yana son sadarwa da mahimmanci, Zai zama kuskure ga wannan mutumin sanye da santsin hanci, jan wando da jaket ja. Irin wannan abu yana faruwa tare da wakilcin kamfanoni, dole ne mu san alama kuma mu san yaren zane don canja duk waɗannan ra'ayoyin zuwa duniyar hoto.