Don alamar yana da mahimmanci don samun madaidaicin ma'anar asali, tare da wannan zai tabbatar da cewa masu amfani zasu iya bambanta shi daga gasarsa har ma da cinye shi. Jama'a ba wai kawai suna tantance tambarin da abin da yake bayarwa ko farashi ba, suna kuma kallon abubuwan gani da suka yi, kamar launuka, rubutun rubutu, tambari, da sauransu. Suna neman brands sun haɗa da salon rayuwarsu don haka waɗannan bangarorin da muka ambata suna da mahimmanci ga haɗin kai.
A yau Netflix an san shi da ɗaya daga cikin Jagoran dandamali masu yawo tare da ɗaya daga cikin manyan kasida na abun ciki na gani mai jiwuwa amma ba wai kawai a duniyar audiovisual ba amma ta hanyar kamfen ɗin sadarwarsa da ƙirƙira ta, ya zama ɗaya daga cikin manyan kamfanoni a kasuwa.
Godiya ga wannan m sadarwa, bari mu tuna da sananne yaƙin neman zaɓe a Madrid ta Puerta del Sol "Oh farin Kirsimeti" a lokacin da Narcos jerin zama daya daga cikin mafi kallo jerin, kamfanin starred a daya daga cikin mafi m ayyuka da ake tunawa . Tare da irin wannan aikin nemo cikakkiyar hanyar tunkarar jama'a.
A ci gaba da wannan ra’ayin, na cudanya da jama’a, ya dau wani mataki na gaba, ya kuma yi nasa rubutun; netflix typography: Netflix Sans.
Barka da Gotham
Netflix yayi bankwana da amintaccen abokin sa Gotham, nau'in nau'in nau'in nau'in nau'i na kowa a cikin duniyar zane. Wani nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'i-nau'i shi ne sauƙaƙe ikon abubuwan sadarwar da aka tsara don duk kafofin watsa labaru da waɗannan kamfen suka bayyana a ciki.
A cikin ci gaba da neman sauyi, Netflix yana tsalle akan bandwagon da yawancin samfuran ke runguma, babba da ƙanana, kuma ba kowa bane illa ƙirƙira rubutun rubutun ku na kamfani, nau'in nau'i na al'ada.
Tsarin ƙirƙirar font na al'ada don alamar shine jinkirin da canzawa koyaushe, Netflix yana kammala matakai kuma yana aiki akan kowane ɗayan su a cikin ainihin gani, duk wannan koyaushe. kiyaye dabi'unsu.
Kuma za ku ce, yaya jajircewa kuke yin fare kan ƙirƙirar rubutun ku? Ba shi da haɗari sosai? To ba shine kaɗai ke haɓaka nau'in nau'in rubutu na al'ada baBa da dadewa ba, manyan kamfanoni kamar Coca Cola, IBM ko dandalin YouTube sun yi shi.
Rubutun magana
Yana da ma'ana cewa babban kamfani kamar wanda muke magana akai, Netflix, kuma tare da babban nasarar da ya samu a tsakanin jama'a, yana so. fice daga sauran brandsgasar ko a'a. Ikon bayar da ingantaccen abun ciki na gani na odiyo ba tare da hutun kasuwanci ba yana ɗaukar Netflix zuwa matsayi mafi girma fiye da kafofin watsa labarai na yau da kullun da muka sani a yau.
Ƙirƙirar alamar ku shine haɓakar da kuke buƙata don ƙirƙirar ainihin hoto na musamman. Rubutun rubutun Netflix; Netflix Sans, a mai karantawa, mai sauƙi kuma mai tsafta, wanda ke taimaka wa sadarwar ku ta zama mai fahimta a duk kafofin watsa labaru, na kan layi da kuma bugawa.
Lokacin haɓaka nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau’in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau’in nau’in nau’in nau’in nau’in halitta, an yi la’akari da la’akari da muhimman abubuwa guda biyu: da aesthetics da ayyuka. Matsakaicin manyan haruffan sa suna neman kyawun ilimin kinematics kuma ƙananan haruffa suna da ƙarfi da inganci.
Mutumin da ke kula da zane na Netflix, shi ne Nuhu Nathan kuma ya bayyana cewa yanke shawarar shiga duniya na ƙirƙirar ainihin kansa yana amsawa ga bangarori biyu. Na farko kuma mai mahimmanci shine ba da hanya, ƙirƙirar wani abu na musamman, a nasu hali ga iri Kuma sanya shi keɓancewa ga Netflix. Kuma a daya bangaren, na biyu, da rage farashin Me yasa rage girman idan Netflix babban kamfani ne? Sauƙin amsawa. Netflix yana aiwatar da kamfen ɗin talla da yawa akai-akai kuma a cikin mahalli da ƙasashe daban-daban, don haka samun ainihin ku yana taimakawa rage farashi, tunda idan kun yi amfani da font na gama gari, lasisin yana da tsada sosai saboda yaƙin neman zaɓe na duniya ne.
Wadannan gardama guda biyu, don ƙirƙirar ainihin kansu da kuma adana farashi, dalilai iri ɗaya ne waɗanda suka haifar da wasu samfuran yin wannan tsalle.
Netflix Sans: rubutu mai sauƙi da tsabta
Tawagar zayyana da ta fara aiki da nau’in nau’in rubutu sun yi la’akari da abubuwa da yawa, ɗaya daga cikinsu shi ne girman fuskar fim ɗin lokacin ƙirƙirar haruffan manyan haruffa, ɗayan kuma shi ne cewa ƙananan haruffan dole ne su kasance masu ƙarfi kuma masu iya karantawa, bai kamata su kasance ba. rasa. Tare da waɗannan bayyanannun ra'ayoyin farko guda biyu, a cikakken rubutu tare da ma'auni daban-daban: baki, m, matsakaici, na yau da kullum, haske da bakin ciki.
Komai ba zai kasance cikin tsari mai sauƙi da tsaftataccen rubutun rubutu ba, amma a maimakon haka zamu iya samu quirks a cikin ta. Idan muka kalli ƙaramin harafi t, wata lanƙwasa tana bayyana akan sandar da ke hawan sama wanda a cewar masu yinsa, yana samun wahayi daga lanƙwan fuskar fina-finai.
A taƙaice, muna so mu aiwatar da rubutun rubutu tare da asali, salo mai sauƙi, tare da bayyana alƙawarin aiki da halayya. kawar da wuce gona da iri da ke raba hankalin jama'a.
Wannan nau'in ƙira, kamar rubutun rubutu, na iya zama kamar guda ɗaya a halin yanzu, amma da gaske yana ɗaya daga cikin mafi mahimmancin maki yayin sadarwa da kuma sadarwa tare da jama'a. Ba tare da sani ba, ana aika saƙon zuwa ga masu amfani waɗanda zasu iya shafar ma'ana ko tsinkayen abubuwan da aka nuna musu.
Dandalin abun ciki na audiovisual, Yana nan don zama kuma ya sami nasarar cinye gidajenmu. Ba wai kawai saboda babban abun ciki da yake ba mu ba, har ma da godiya ga wannan canji da muka yi magana game da shi, gina nasa alamar da ke haɗuwa da duk masu sauraro ta hanyar kusa da salo na musamman.
Netflix ya zama a tunani a cikin duniyar allo amma kuma a cikin duniyar alamar godiya ga ci gaban alamar nasara, ɗaukar tsalle-tsalle da iyakoki.
Rubutun Netflix, Netflix Sans, yana da ainihin kansa amma bai taɓa mamaye abubuwan da ke kewaye da shi ba, a ƙarshe typography da sauran abubuwa dole su kasance tare.