El "Rebrand" na alama kamar Polaroid ana iya ɗaukar shi azaman dawo da asalin sa tare da duk wancan launi wanda ya gano shi, aƙalla game da alama da kuma launin da aka fahimta.
Gaskiya ne cewa dawowar an yi ta da launuka na farko, kodayake a cikin wasu sautunan tsarin launi, ba mu da su da haske haka. Kasance hakane, bari mu sani wasu daga kebantattun abubuwan wannan «rebranding».
Dole ne ya kasance akasarin rebrand ne zuwa hadewar sabon kamfani don ajiye abin da ya kasance asalin Polaroid. Kuma a zahiri don ba da wani abu ga lokacin, ta ƙaddamar da sabon kyamara mai suna Polaroid Yanzu.
An kirkiro Polaroid Original a shekarar 2017 lokacin da kungiyar Mafarkin da bashi yiwuwa hade tare da Polaroid. Wannan reshe na kasuwancin ya ci gaba da kera kyamarori nan take, yayin da Polaroid ke kula da sayan kayayyakin da ba na kyamara ba.
An sake yin rebrand don ba da ƙarin haske ga abokan ciniki lokacin da hada alamar a karkashin irin wannan kuma asalin daban wannan yana da kyamarorin analog a cikin ruhunsa. Kuma don nuna shi, menene mafi kyau fiye da duk wancan bakan gizo da fashewar launuka a cikin sabon tambarin.
A zahiri, kowane launuka a cikin wannan fashewar launuka yana ba da "launi" ga kowane ɗayan bambance-bambancen da ke sabuwar kyamarar Polaroid. A gaskiya wannan bakan gizo mai launi ya kasance wani ɓangare na zane-zane alama tushe. Game da sabuwar kyamara, analog ne tare da tsarin autofocus, babban baturi da sikanin walƙiya don waɗancan lokutan da ake buƙata; dan nesa da na shekarar da ta gabata.
Una koma ga asalinsu tare da kowane launi wanda ya kasance yana kusa da Polaroid. Yanzu zamu ga yadda tallace-tallace ke tafiya.