Ɗaya daga cikin sanannun samfuran hypermarket na Faransa a cikin ƙasarmu shine Carrefour. A yau, kamfanin yana da shaguna a ko'ina cikin Turai kuma yana ɗaya daga cikin cibiyoyin da masu amfani ke ziyarta don yin sayayya. An kafa kamfanin a cikin 1957 kuma nan da nan ya buɗe kantin sayar da shi na farko a Annecy. A cikin tarihinta, sarkar ta sami canje-canje a cikin hoton kamfani, wanda shine dalilin da ya sa A cikin sakon yau za mu yi magana game da tarihi da juyin halitta na tambarin Carrefour.
Tamburan da ke wakiltar kowane kamfani shine alamar su kuma ta inda masu amfani suka san yadda ake bambanta alama ɗaya da wani. Gabaɗaya ta wannan hoton suna son isar da sako, amma wane saƙo ne ke ɓoye a bayan tambarin hypermarket na Carrefour? Aji dadi, mu gano.
Daga ina sunan Carrefour ya fito?
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Sunan wannan sarkar manyan kantunan ya fito ne daga kantin farko da aka bude a makwabciyar kasar Faransa. Wannan wuri na farko ya kasance a mahadar tituna biyu kuma shi ya sa suke kiransa Carrefour wanda a cikin Mutanen Espanya yana nufin, mararraba ko tsaka-tsakin hanyoyi.
Shekaru bayan budewar farko, Carrefour ya zama kamfani na majagaba a Faransa ta hanyar buɗe babbar kasuwa ta farko a Sainte Genevieve des Bois wani gari na Faransa, dake kan Ile de France. Wannan sabon wurin yana da fiye da murabba'in mita 2500.
Tarihi da juyin halitta na tambarin Carrefour
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Kamfanin, An kafa shi a cikin 1957 kuma nan da nan, kamar yadda muka ambata, an buɗe kantin farko a birnin Annecy. Shekaru daga baya, musamman a cikin 1963, an buɗe babbar kasuwa ta farko.
A yau, Carrefour yana da manyan kantuna 250, manyan kantunan Kasuwar Carrefour 159, manyan kantunan Carrefour Express 1070, tashoshin sabis 146 da hukumomin balaguro 426, duk waɗannan an rarraba su ne kawai a cikin yankin Mutanen Espanya.
A cikin tarihinsa har zuwa yau. sarkar ta sami sauye-sauye daban-daban a cikin hoton kamfani, har ya kai ga wanda muka sani a yau. Amma, yadda wannan tsari ya kasance, za mu gano shi a ƙasa.
Shekaru 1960-1963
Hoton alamar farko da aka sani na kamfanin ya bayyana a cikin 1960 kuma wakilci ne na tsaka-tsaki tare da yin amfani da farin giciye, wanda yake saman bangon lu'u-lu'u baƙar fata. Rubutun ya bayyana a tsakiyar ɓangaren abun da ke ciki, wanda ya dogara da ƙetare layin da ke samar da giciye cikin ƙananan haruffa.
Tare da wannan alamar alama, kamfanin ya nemi a zayyana wakiltan mararrabar da sunansa ke magana, tare da salo mai sauƙi kuma mai dadi, amma wanda kawai ya wuce shekaru 3 da karfi.
Shekaru 1963-1966
A farkon 1963, an fara sake fasalin alamar alama, neman canji da sabon salo.. An yi canji ga tambarin alamar ta fuskar siffa, sunan alama da launukan da aka yi amfani da su.
A cikin wannan sabon tambarin, Sunan kamfani ya sake bayyana a tsakiyar ɓangaren abun da ke ciki, amma ta amfani da rubutu mai kauri kuma mai kauri. Siffar da aka yi amfani da ita don ƙirƙirar ainihin ita ce da'irar ja.
Tunanin tsaka-tsakin ya ɓace, kuma an sanya wani farar fata a kwance a tsakiyar siffar madauwari inda aka sanya rubutun, da kibiyoyi biyu kowanne a sama da kasa na wannan siffa.
Shi ma wannan tambarin ba za a iya cewa ya dade ba, tunda an yi amfani da shi tsawon shekaru uku ne kawai.
Shekaru 1966-2009
Har yanzu, bayan 'yan shekaru, alamar hypermarket tana neman sabunta kanta kuma ta fara sabon tsarin sake fasalin tambari. A cikin 1966, kamfanin Miles Newlyn shine wanda ya kirkiro sabon tambarin kamfani, yana yin gyare-gyare.
Tambarin Carrefour, gaba ɗaya yana canza hoto da salon da suke amfani da su a baya. An yanke shawarar, ta hanyar amfani da launuka masu launin shuɗi, fari da ja, launuka na tutar ƙasar Faransa.
Ana canza font ɗin da ake amfani da sunan kamfani zuwa font na serif tare da salon rubutu kuma kankani. Bugu da ƙari, ƙara launin shuɗi iri ɗaya da gunkin. Bugu da ƙari, ana amfani da zanen kibiya guda biyu, amma a cikin salo daban-daban fiye da yadda aka gani a ainihin asali.
Harafin “C” ya zama jigon asalin kamfani. Wannan wasiƙar yana da wuyar gane tun da harafin yana tsakanin kibau biyu da muka yi magana a kai. A cikin wannan hoton, ana ganin shi a fili abin da muke magana akai.
Wannan tambarin ya ci gaba da kasancewa sama da shekaru 6, har zuwa 1972 lokacin da aka canza ma'auni na ainihi.. Sunan kamfani ya zama ƙarami kuma tambarin ya fi girma. Tare da wannan alamar, abin da kamfani ke nema don sigina ga masu amfani daban-daban shine samfuransa suna da inganci mai kyau a farashi mafi kyau.
Bayan shekaru goma. a cikin 1982 kamfanin hypermarket ya sake yin canje-canje a hankali a cikin ƙirar tambarin sa. Suna ci gaba da ƙara girman alamar su don ingantaccen ganewa. Game da launi, ba a yin canje-canje, amma a cikin rubutun ya faru. Ana canza rubutun rubutu don wanda ke da mafi zagaye serif kuma cikin nauyi mai kauri.
Shekaru 2010 zuwa yanzu
Sigar tambarin da muka sani a yau, An ƙirƙira shi a cikin 2010 saboda jerin gyare-gyare a cikin sigar da ta gabata. Sunan Carrefour da gunkin suna cikin cikakkiyar ma'auni na ma'auni.
Game da launukan da aka yi amfani da su, launin shudi ya zama inuwa mai duhu kuma an daidaita nau'in rubutun. Duk wannan, neman ƙarin gyare-gyare, da harafin "C" na alamar.
Sarkar, tsawon shekaru kamar yadda muka gani ya sami damar daidaitawa da bukatun ba tare da daina wakiltar abin da suke ba. Sarkar samfurori, waɗanda ke la'akari da ingancin su da farashin su.
Tambarin da kamfani ke da shi a halin yanzu yana amfani da mafi kyawun nau'in nau'in serif mai zagaye tare da tsaftataccen layi. Dangane da harafin "C", an kammala shi a sassa na ƙarshe ta hanyar sake zana manyan da'irori. Kuma palette mai launi tun 1966 bai sami wani canji ba, kawai a cikin tsananin launuka.
Tare da wannan alamar tambarin, zamu iya ganin yadda ya wajaba don cimma kyakkyawan hoto mai kyau. Koyaushe sanin ko wanene kai da abin da kake son bayyanawa. Tare da abubuwa masu sauƙi da launuka masu sauƙi, za ku iya ƙirƙirar ainihin ganewa, mai sauƙin tunawa kuma tare da sakamako mai kyau.