Kamar kowane labari na manyan tambura, Ford ba shi da nisa a baya a cikin canjin tun lokacin da aka kafa shi azaman alama.. Kuma shi ne duk mun san tambarin yanzu kuma hoton daya daga cikin fitattun motoci a duniyar Amurka ya zo a zuciya. Kuma shi ne cewa wannan alama da aka girma a Detroit, Michigan yana da duk salon da ke wakiltar al'ummar Amirka. Henry Ford, mahaliccinsa kuma inda sunan kamfanin ya fito, ya fara aikinsa a 1903. Wannan shine tarihin tambarin Ford.
Ci gaba da gyare-gyare na kamfanin, ya sa ya fadada ba da daɗewa ba. Sarrafa samfuran kamar Aston Martin, Jaguar ko Land Rover, babu ɗayansu mallakar Ford a yau, amma wanda ya faɗaɗa yiwuwar wasu kasuwanni kamar Turai ko Ostiraliya. Kamfanin da ya mallaka shi ne Troller, wanda ke a Brazil. Mallakar Ford ta kasance a cikin dangi ko da yake ƴan tsiraru ne tunda an jera ta a kasuwar hada-hadar hannayen jari ta New York kuma ana rarraba hannun jari a tsakanin masu saka hannun jari daban-daban. Tabbas, yana da mafi yawan kuri'un don yanke shawara mai mahimmanci a cikin alamar.
Ford shine kamfani na farko da ya kirkiri shahararren Model T, inda aka fara sanya sitiyarin a gefen hagu na motar. Wani abu da kamfanoni da yawa a duniya suka kwaikwayi (banda kasuwar Burtaniya ko kasashe kamar Suriname ko New Zealand da sauran su). Ford ya halitta m model na motoci da ya sayar da fiye da raka'a miliyan 6 a tsakanin su duka a cikin shekara guda kacal. Kamfanin ya yi rijistar kusan kudaden shiga miliyan 144 a shekarar 2015. Har ila yau yana daukar mutane sama da dubu dari a fadin duniya kai tsaye da kuma a fakaice.
tambarin farko
Lokacin da aka haifi alamar a cikin 1903, an ƙirƙiri tambarin baki da fari tare da haruffan Ford Motor Co.. Tare da birni da jihar da aka kirkiro kamfanin. Abokin injiniyan Henry, Harold Willis ne ya kirkiro wannan tambari. Sun ƙirƙira shi da salo mai kama da siffar kamfanonin da suka wanzu a lokacin. Idan aka yi la'akari da shekararta, babu kuma ikon ƙira kamar na yanzu. Wannan iyakance kuma ya wuce launi kuma zamu iya tunanin yadda zai kasance a cikin bugawa. Ƙarfin takarda wanda zai sami babban nauyi.
A gaskiya ma, oval yana da wasu ƙare, wanda ya zama kamar azurfa. Fiye dalla-dalla fiye da rubutun rubutu, wanda aka ƙirƙira da sifa mai ƙarfi wanda aka gano da kyau. Amma kamar duk tambura na farko, sun kasance gajere don inganta tallan su.
Da zarar alamar ta riga ta siyar da motocin ta na farko, ta je tambarin tambarin gabaɗaya inda aka ce Ford. Rubutun hannu, tare da mafi kyawun bugun lankwasa. Wannan nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i).
Sun ƙirƙira tambari mai ƙima a cikin 1912, wanda yanzu ya haɗa da halayen launin shuɗi mai duhu, a cikin siffar tsuntsu mai juyowa, tare da shimfida fuka-fukinsa, a ƙarƙashin taken 'Motar Universal' (a zahiri an fassara shi da 'Motar duniya'). Dangane da rubutun rubutun, bai canza ba tun lokacin da aka kirkiro shi a cikin 1906, amma wannan tambarin bai yi nasara sosai ba. A saboda wannan dalili kuma bisa ga kamfanin kanta "bai dade ba" a kasuwa, aza harsashin abin da zai zama tambarin baya kuma tabbatacce. (Ko da yake wannan lokacin ya fi na baya da yawa tun yana kasuwa har tsawon shekaru 15, to tabbas mota mai wannan tambari tana karuwa).
launin shudi
Tun 1927 sun sake gyara tambarin, da farko ba tare da launi ba kuma daga baya sun ƙara launin shuɗi, Alamar Ford ta sami daraja ta duniya. Da farko akan baki, tare da oval sannan, don ba da ainihin kansu sun zaɓi launi 'Royal Blue'. Tun daga wannan lokacin, tambarin bai sami manyan canje-canje a cikin ƙirarsa ba, fiye da gyare-gyare na zahiri na launuka da daidaita surar su.
Wadannan ƙananan gyare-gyare suna bayyana a fili saboda daidaitawa ga sababbin nau'o'i da ka'idojin ƙira waɗanda suka dace da sababbin masu sauraro.. Bayan shekaru 100, a ranar tunawa, sun yanke shawarar gyara shi, a cikin 2003, inda zane ya kasance ta hanyar gradients da inuwa. Can suka canza shi, gami da sautin duhu da ƙara inuwa ga haruffan 'Ford'. Kuma tun daga lokacin ba ta sami wani gyara ba sai 2018.
Wannan gyare-gyare, kamar na baya, ba shi da ban mamaki sosai., amma ya cire duk zurfin daga tambarin, kamar yadda alamar ƙirar yanzu. Wannan ƙirar da muka iya gani a cikin wasu sanannun tambura kamar Nissan ko Firefox Mun ga yadda suka tafi daga wani abu 3D zuwa wasu layukan asali don wakiltar hoton su. Abin da ake kira lebur zane kuma ko da yake wannan canjin ya kasance kyakkyawa ne kawai a waje, suna kuma da shawarwari don canza haruffa.
Daga Ford sun yanke shawarar cewa ba daidai ba ne a yi tun da su ne alamomin haruffa na alamar. Waɗannan suna ci gaba da wakiltar aminci da ƙarfin alama tare da fiye da shekaru ɗari wanda har yanzu yana kan saman wasannin motsa jiki.
ƙarshe
Kamfanin ya kasance yana haɓakawa kuma yana samun kasuwa mai yawa, tare da hanyoyin da yake da shi, abin da ke da ma'ana shine a sami hoton alama wanda aka dace da shi. Daidai ne cewa ba su gyara rubutun ba, tunda yana da nasa asali. Amma bayan juyin halitta na shekaru masu yawa, da ya zama dole a gyara wasu layukan da suka yi kauri ko kuma ba su kai ga gamawa da harafin ba.
Alamar ta kasance wurin hutawa a cikin duniyar wasan motsa jiki amma kuskure ya kasance rashin daidaita wannan sabon tambarin motar kanta, wani abu da ya bambanta da mafi kyawun hotonta a cikin yanayin dijital., inda idan wannan canji ya faru. A gaskiya ma, ana iya ganin kurakuran da ke cikin wannan tambarin a ƙananan matakai, kamar favicon na gidan yanar gizon su, inda kawai suke sanya 'F'.