Kamar yadda muke ci gaba da yin nazari a cikin Ƙirƙira, tambura sune ainihin ɓangaren kowane mai zanen hoto. Shi ya sa muke ba da muhimmanci sosai don yin hoton da ya dace. Intanet da duniyar dijital sun haɓaka wannan ƙimar ta hanyar fallasa samfuran a kowane kusurwar da muke kewayawa. Kowane aikace-aikace, sabis da kowane nau'in yana da takamaiman hoton kasuwancin da ke bayansa. Bari mu ga inda labarin ya fara kafofin watsa labarun tambura.
Cibiyoyin sadarwar zamantakewa a matsayin sababbi a matsayin almara na zamaninmu sun rushe babban sararin samaniya wanda bai wanzu a baya ba. Facebook ya dade yana jagorantar wannan sararin tare da hanyar sadarwarsa don saduwa da haɗi da abokai. Amma akwai kuma irinsu Twitter ko Instagram, kowanne da labarinsa, gajere amma mai tsanani. Tun da muna iya ganin yadda darajar kasuwa na duk waɗannan cibiyoyin sadarwa ba su wanzu kafin 2006 da kuma yadda suke rike da manyan mukamai.
Hasali ma, hakan ya faru ne saboda ba za a iya dakatar da yawan wayoyi, hanyoyin shiga intanet da kasuwancin da suka bunkasa a kusa da su ba. Hatta tsarin kasuwanci ya canza sosai sakamakon tarihinsa. Saboda haka, za mu yi nazarin tarihinsu, yadda aka haife su da kuma dalilin da ya sa suka zaɓi waɗannan tambura daidai.
Tambarin Facebook
Babban hanyar sadarwar zamantakewa na shekaru masu yawa, zamu iya cewa "na farko", aƙalla a duniya, yana da tambari mai sauƙi. An haifi wannan ne daga kamfanin The Cuban Council, wanda shi ne ya kirkiro kalmar Facebook tare da rubutaccen rubutu ta Klavika Font.. Waɗannan haruffan za su zama fari a bangon shuɗi mai siffa. An ce Mark Zuckerberg da kansa ya zaɓi wannan launi, wanda makaho ne kuma ya bambanta wannan sautin.
Yana da ban sha'awa sosai, saboda shekaru bayan haka, an canza tambarin ta wata inuwa mai haske ta shuɗi. Kuma abin da ake kira "kwaya mai launin shuɗi" an canza shi zuwa "kwaya" mai zagaye kuma an ƙara daidaita girman zuwa tsarin shafukan sada zumunta. Tunda muna iya ganin yadda duk bayanan martaba na cibiyar sadarwa suka saba da masu amfani da su don amfani da hoton bayanin martaba mai zagaye.
A gaskiya ma, kamfanin da ya ƙirƙiri tambarin farko kuma wanda zai zama mafi shahara a cikin dukkanin hanyoyin sadarwar zamantakewa, a cikin salon manyan kayayyaki kamar Pepsi, nadamar rashin samun hannun jari a kamfanin da kansa. Tun da Mark ya ba su a matsayin hanyar biyan kuɗi, kasancewar kamfani wanda bai riga ya samar da fa'idodin da yake samarwa ba a yanzu.
Tsuntsu mai shuɗi don haruffa 180
Hanyar sadarwar zamantakewa Twitter cibiyar sadarwar microblogging ce ta bambanta da sauran. Tun da ko da yake ana iya haɗa hotuna da bidiyo, alherin su bai dogara da su ba. Maimakon haka, kuma tare da juyin halitta wanda ya faru, Abin da ya fi so shi ne abin da ake kira "Threads". Waɗannan zaren jerin rubutattun tweets ne waɗanda ke ba da labari. Don haka, a cikin haruffa 180 kawai a kowane tweet, ta sami nasarar kafa kanta a matsayin babbar hanyar sadarwar zamantakewa.
A gaskiya ma, yanzu mai wannan hanyar sadarwar zamantakewa shine mutum mafi arziki a duniya, mahaliccin Tesla da Space X, Elon Musk.. Amma kafin wannan, an ƙirƙiri wannan hanyar sadarwar zamantakewa a cikin 2006 a California. Ko da yake tambarin sa ya dan kadan ya bambanta da abin da muka sani game da shi lokacin da aka haifi wannan dandalin sada zumunta. Tun da sun tambayi mai zane Linda Gavin don shawara, wanda za ta iya yi a cikin kwana ɗaya kawai. Amma an yi sa'a, kafin kaddamar da hanyar sadarwa, an canza tambarin zuwa "Twitter" mai launin shudi mai haske.
Da farko dai rubutun ne kawai, an zagaya shi da shuɗin sama mai haske kuma ya fi sauƙi fiye da tsarin farko wanda ke cikin 3D. Kuma bayan shekaru hudu, sun kara da alamar da aka fi sani da cibiyar sadarwa, tsuntsunta. Ka'idar saƙon yana da ma'ana don saita tsuntsu azaman alama, tun da tabarbarewar gida sune suka gudanar da irin wannan aikin shekaru da suka wuce. An haifi wannan tsuntsu a matsayin wakilcin tweet kanta: Mai sauri kuma a cikin gajeren iyaka na kalmomi. Yanzu, kodayake sunan kasuwancin ya kasance iri ɗaya, tsuntsu ya mamaye sararin tambarin gabaɗaya ta hanyar cire kalmar Twitter.
Instagram da daukar hoto
Duk mun san Instagram. Instagram shine hanyar sadarwar zamantakewa don ɗaukar hoto daidai gwargwado. Idan Twitter ya bayyana kansa kawai tare da rubutu kuma Facebook yana da haɗin kai a matsayin babban mahimmin sa, an haifi Instagram azaman hanyar sadarwa don nunawa ta hotuna da farko da bidiyo daga baya, duk abin da muke so da gani kullum. Tambarin Instagram na farko ya kasance ainihin cikakkiyar kyamarar analog.
Wannan kamara sako ne bayyananne don manufar hanyar sadarwa. Wannan alamar ta Kevin Systrom, wanda ya kafa wannan dandalin sada zumunta ne ya tsara shi a cikin 2010. Kuma kodayake Polaroid na yau da kullum ya kasance babbar kyauta ga wakilcin wannan aikace-aikacen, yana da wahala sosai don daidaitawa zuwa ƙananan nau'i. Shi ya sa ba da jimawa ba, an sabunta tambarin zuwa mafi ƙarami, sigar Polaroid, inda ake karanta "Insta" ba "gram."
Shekaru hudu bayan haka kuma tare da babban gardama, Instagram ya sake yanke shawarar yin canjin tambari. Wannan ya haifar da dariya mai yawa, tun da ana tunanin canjin mai yawa ba zai yi kyau ba. Kyamarar da aka yi ta layuka biyu da batu da wasu launuka waɗanda ba su da alaƙa da abubuwan da ke sama. Amma bayan lokaci wannan tambarin ya tabbatar da aiki sosai kuma launuka na tsohuwar Polaroid suna nunawa a bayan wannan tambarin.
Tik Tok da Tic Tac
Wani kamfani da ya girma a cikin 'yan shekarun nan shine Tik Tok.. Kamfanin da ya fi bambanta da sauran, ba wai kawai don an ƙirƙira shi a China ba (ba kamar sauran Amurka ba) amma kuma saboda gajerun bidiyon sa da ci gaba da sa wannan cibiyar sadarwa ta zama abin sha'awa fiye da talabijin na gargajiya. Wani abu da muka riga muka gani tare da wasu hanyoyin sadarwa, amma wannan yana ƙara shanyewa a tsakanin matasa.
Cibiyar sadarwar zamantakewa ta baya-bayan nan, wacce aka ƙirƙira a cikin 2016, tana wakilta ta tambari mai ƙarfi. Farawa da bayanin kula na takwas wanda ya fito a matsayin tambari kuma tare da wasu launuka masu inuwa waɗanda ke yin tasirin glich wanda ke haifar da motsi a cikin tambarin kanta. Wannan saboda abubuwan da ke cikin kamfanin ByteDance Ltd na Beijing galibi gajerun bidiyon kiɗa ne.. Wannan tambarin yana da ɗan canji, tunda a cikin 2017 sun ƙara sunan Tik Tok don gane shi fiye da kawai tare da alamar.