Mun san Pantone da kyau kamar wannan cibiyar da aka keɓe don launi kuma cewa kowace shekara tana kawo mana abin da zai kasance launuka waɗanda zasu zama tushen wahayi ga ɗumbin fannoni daban-daban masu alaƙa da fasaha. Muna magana ne game da salo, daukar hoto, zane da sauran su ...
United Way, don sabon kamfen nata, ya yi aiki tare da Pantone Color Institute zuwa ci gaba da launi Pantone ɗaya wannan yana sanya lafazin yin talaucin da ake gani, talauci, tashin hankali na gida, lafiyar hankali da keɓancewar jama'a. Matsalolin da ke da alaƙa da duniyar jari-hujja da muke rayuwa a ciki.
Don wannan sun ƙirƙiri launi cewa sun kira a matsayin "Unignorable", kamar wannan sautin da ba za a iya watsi da shi ba. Laurie Pressman ne, mataimakin shugaban Pantone Color Institute, wanda yayi ikirarin cewa wannan launi da sauri yana daukar hankalin kowa da irin wannan haske mai haske wanda ke haskaka zafi da kuzari.
Kuma idan mukayi magana cewa Wayasar Hanyar United ta ƙirƙira ta zamanin ta Saul Bass, sanannen mai zane-zane, Mun fahimci cewa akwai abubuwa da yawa a bayan abin da za a iya gani da farko. Manufar da ke tattare da kamfen din United Way ita ce jawo hankalin mutane tare da launi mai launi na musamman, wanda aka haɗu tare da labarin da yake "ɓoye" kuma wanda ke nuna matsalolin yau da kullun.
Shi ma Malika Favre wanda ya shiga wannan kamfen tare da zane-zane da dama wannan yana kama da niyyar yin matsalolin bayyane na kowane mutum wanda zamu iya haɗuwa akan titi kuma wanda baza mu taɓa watsi dashi ba. Kamar yadda kake gani, wasu daga cikinsu suna da sadarwa sosai kuma suna isar da waɗancan matsalolin.
Duk kara dacewa da wannan sautin 'Unignorable'. United Way tana aiki tare da kamfanin Kanada mai suna Peace Collective don ƙirƙirar jerin abubuwan 'Unignorable' don kowa ya sayi don tallafawa kamfen.