A lokacin hutu abu ne da ya zama ruwan dare mutane su bar dabbobinsu, gaskiya abu ne wanda ban taɓa fahimtarsa ba ko fahimtarsa, kuma ƙasa da haka tunda ina da dabba a rayuwata.
Yulin da ya gabata, yayin tafiya sai na ga wani kamfen talla wanda Valenciaungiyar Kula da Cityasar ta Valencia ta yi game da watsi da dabbobi a cikin hutun bazara cewa ina matukar so. Zan bayyana shi a sarari, a takaice kuma kai tsaye.
Lorena Sayavera da María Pradera, daga Nazarin Yinsen, sun kasance masu kula da aiwatar da wannan kamfen din kan watsi da dabbobi.
Yana da jerin hotuna inda kowane ɗayansu dabba ɗaya ta bayyana, ko kare ko kyanwa, a tsakiyar hoton. Hoton yana cikin baƙar fata da fari, dabbar tana cikin tsakiya kewaye da fararen farar fata gaba ɗaya, wanda ya ba duka wasan kwaikwayo mai ƙarfi. Hoton yana sarrafawa don isar da jin kaɗaici da watsi.
Amma wannan ba duka bane, kowane ɗayan waɗannan hotunan suna tare da matani kai tsaye kuma kai tsaye:
"Kada ku karaya. Wanda ya rasa aboki, ya yi hasarar dukiya ”.
Ba tare da shakka ba, Sun yi sallama da sanannen kasuwancin Bill Bernbach na "Think Small". Yin amfani da mummunan sararin ɓoyayyen abun, don haka ya jawo hankalin mai kallo ga ɓangaren tsakiya a cikin baƙar fata kuma ya tilasta ɗan ƙasa ya ja hankali ga karanta rubutu, a cikin babban rubutu, tare da bayyanannen sako, kai tsaye kuma kai tsaye. Wannan kamfen, wanda aka gabatar don ƙaddamar da Volkswagen a cikin kasuwar Amurka, ya taɓa samun nasara sosai.
Daga ra'ayina, na yi imanin cewa an cimma manufar da aka yi niyya, aƙalla ta yi nasarar jawo hankalina kuma in farka da ƙin yarda a cikin fuskar watsi.