Shekarar kowace shekara muna nazarin canjin launi kuma mun kasance masu jiran tsammani sosai kafin hasashen Pantone, amma Yaya mahimmancin waɗannan yanayin suke kuma yaya suke shafar ba kawai ƙirarmu ba har ma da zamantakewarmu?
Dukanmu da ke aiki a duniyar hotuna mun san da farko cewa launi abu ne mai ƙarancin yanayi a cikin halayyar ɗan adam da fahimtarsa, amma yaya har?
Menene yanayin launuka kuma wanene ke da alhakin bayyana su?
Masana a fagen binciken launi, kasuwar launi, talla da tallace-tallace, har da waɗanda ke cikin zane-zane, kayan kwalliya, kayan kwalliyar ciki da ƙirar masana'antu, yin zaɓe da cimma matsaya game da waɗanne launuka za su yi nasara da kuma na zamani shekaru. An fassara wannan hasashen launi zuwa "yanayin launuka." Tare da alamun tattalin arziƙi da al'adu na yanzu na kasuwannin kasuwanci, sasantawar samfura, kuɗin shiga tsakani, da matsayin zamantakewar jama'a, yanke shawara game da yanayin launi suma suna kan zurfafa tunanin mutum game da amfani da launi. Zaɓuɓɓukan launi suna da mahimmanci ga duk tallan tallace-tallace, samfuran, da sabis. A cikin kowace ƙasa mai masana'antu, launi babban kasuwanci ne.
Zaɓin launuka waɗanda ke haifar da canje-canje a cikin kasuwannin masarufi fage ne na musamman. Da Forungiyar don Umurnin Launi na Duniya, yana ɗaya daga cikin waɗanda ke kula da saita yanayin launi wanda zai yi tasiri ga yawancin masana'antu. IACD tana gudanar da taron duniya da bitoci don tabbatar da daidaito a bin sahun launuka da ake iya faɗi. Marketingungiyar tallata IACD, Marketingungiyar Tallan Launi, tana tsammanin jagorantar shekaru uku, yana ba da lokaci mai yawa don aiwatar da ƙira da ƙera manyan masana'antun masana'antu cikin sabbin launuka na ƙarshe. Organizationungiya ta biyu, Colorungiyar Launi ta Amurka, ta ƙware a tsinkayar launi game da salon, ƙirar ciki, da masana'antar muhalli. Aungiyar kwararru masu launi takwas zuwa goma sha biyu suna haɗuwa kowace shekara don tantance tasirin halin yau da kullun. Hanyoyin launuka suna da alaƙa da tattalin arziki kuma sakamakon haka, dabarun talla da talla suna shafar kowane lokaci sabon launi ko launuka masu haɗuwa sun bayyana a kasuwar duniya. Yanayin launi ya zama ɓangare na ƙamus na kafofin watsa labaru, yana aika saƙon launi zuwa duniya ta hanyar talabijin da ɗab'i.
Lokacin da masu amfani suka dace da launi a cikin rayuwar yau da kullun, masu sharhi nemi sabbin launuka masu kayatarwa don motsa motsin zuciyar su da kuma bayyana buƙatun su. Ana fassara wannan sau da yawa azaman "sabon abu" ko "mai salo." Tsarin launi mai jituwa tare da masana'antu ɗaya na iya zama mai daɗi ko mai amfani a wata. Don biyan wannan yanayin da adana daidaitattun zaɓin, masu nazarin launi za su yi layi ɗaya ko takamaiman shawarwari don yanayin zamani, masana'antu, ko amfani da cikin gida.
Mahimmancin tsinkayen launi da yanayin zamani
Canjin launi yana shafar dubban masana'antu, kuma hakan yana shafar masu zane-zane, masu sana'a, masana'antun, masu kawo kaya, masu siyarwa, da sabis na tallafi, daga zane tebur da kwamfutoci zuwa gida ko wurin aiki. Wani sabon launi ko tsarin launi yana shaƙar sabuwar rayuwa zuwa tsohuwar samfurin. Hakanan yana haifar da rayuwa ga masana'antun da yawa na jingina waɗanda ke da alhakin gabatar da sabon yanayi na zamani. Tattalin arzikin duniya ya dogara da ingancin samfurin harma da kwatankwacinsa, idan samfurin yana da kyakkyawan sayarwa, ya tabbata cewa hasashen launi, sabili da haka yanayin launuka, sun taka rawar gani a ciki kuma mai yiwuwa sun fayyace launin yayi na shekaru goma.
Taswirar canza Chromatic
Jadawalin canza launin launi kayan aiki ne mai mahimmanci don aiki tare da launi. Kamar yadda akwai samfuran launuka daban-daban, muna buƙatar sani yi juyi don aiki tare da mafi daidaito da daidaito. Juyawa ya zama dole lokacin da launukan launuka basu daidaita ba (misali, lokacin da aka nuna launin CMYK akan mai saka idanu na RGB ko lokacin da aka aika da takaddar da ke ɗauke da hotuna a cikin sararin launi RGB zuwa firintar).
Kodayake za mu ga wannan mafi kyau a cikin labarai na gaba a yanzu, na bar muku misali:
Yanayin launi kafin ... kuma yanzu
Gabaɗaya, launukan pastel na kore, shuɗi da lemu, fitattu na shekaru da yawa a cikin yawancin kayayyakin cikin gida, kwanan nan sun ba da damar zuwa launuka masu haske da dumi, masu zurfin dabara. An maye gurbin launuka masu laushi da matsakaici da launuka masu haske na ja da rawaya, da launuka iri-iri masu kama da saffir da amethyst. Ana ganin waɗannan inuwar sau da yawa a cikin kayayyakin da aka tsara don bangarorin masu wadata, kamar tufafin ƙungiya da yadudduka masu tsada na gida. Suna ɗaukar nauyin arziki da bambancin al'adu. Arearancin duhun zamani na baya-bayan nan sun shude. An maye gurbinsu da zinaren da aka ƙera da zinariya da tagulla, haɗe da manyan launuka masu launin ja, na burgundy, terra cotta, da tsatsa. Fitattun launuka a yau da shekaru masu zuwa ba al'adun gargajiya bane, amma launuka masu kyau na magenta, turquoise, da zinariya. Ana amfani dasu a wasu samfuran da aka ƙera, a cikin ciki da kuma cikin salo. Daidai ne a faɗi cewa cikakken jan togiya, shuke-shuke, da shuɗi, da duhu, dumi, launuka iri-iri kamar burgundy, mafarautan kore, da navy, za su zama zaɓi masu ƙarfi na nan gaba.
- Jar Yana ba da sha'awa ga tufafi, kayan haɗi, da kayan alatu, kuma ya fi so tsakanin maza da mata.
- Gwanin kore Za a yi amfani da inuwa mai zurfi azaman mahimman lafazi masu launi a cikin salon, ɗakuna masu zaman kansu da wuraren kasuwanci.
- Cikin duhu Blues kuma za a ga terracotta mai dumi a gidajen abinci da wuraren taruwar jama'a. Entedarfafa da haske mai haske mai haske, ko lemu mai kaushi mai laushi, waɗannan launuka suna haifar da jin daɗin dumi da haɓaka sararin ciki.