Kana paine hwakajeka uye husingakundike hunhu hwepasirese dhizaini dhizaini, ndeyekuti iri idiki diki kuranga, zvinopesana nezvingaite sekunge isu. Nekudaro, isu takave nerombo rakanaka kuenda kunowanikwa mukati mehupenyu hwake hupfupi zvipo zvinehunyanzvi zvehuwandu hukuru hwevashandi uye graphic vagadziri vanobva kutenderera pasirese. Chokwadi misoro inoonekwa uye ngano dzinozosara kune ramangwana izvo zvakaita kuti tidzidze zvishoma nezve nyika yekugadzira uye izvo, pasina mubvunzo, nekuda kwavo vese, nhasi dhizaini ndizvo zvazviri.
Pazasi isu tinogovana kumusoro kwe gumi graphic vagadziri izvo zvakakosha kuti uwane muono wakakura uye wakakura wechirango chedu:
Paul rand
Panenge muna 1914 akaberekerwa muBrooklyn uye akabva aziva kuda kwake mufananidzo uye hunyanzvi saka akapinda chikoro chehunyanzvi muNew York uye gare gare Pratt Institute uye Parsons Chikoro CheMagadzirirwo. Zvisinei nekudzidzira kwake kwakarongeka uye kwedzidzo, haana kuwana zvinomukurudzira zvakakwana zvemasangano edzidzo saka akasarudza kuve muimbi anozvidzidzisa uye akawana kurudziro kubva kune mamwe magazini eEurope, achinzwa kufadzwa nemabasa akagadzirwa na AM Cassandre naLazlo Moholy-Nagy. Kunyangwe ari muartifaceted muimbi akabata nzvimbo dzakasiyana dzekugadzira, akagashira kukosheswa kwebasa rake rekambani kumakambani akaita seBMM, ABC kana Westinghouse.
Saul bass
New Yorker nekuzvarwa, akatamira kuLos Angeles aine makore makumi maviri nemashanu kunodzidza Graphic Design uye akazoita hunyanzvi hwekudhinda nekufambisa maficha. Ndine chokwadi chekuti waona zvimwe zvezvisikwa zvake kubvira paakashanda pamafirimu akaita sePsycho, Anatomy yeMhondi, Spartacus kana Murume ane Golden Arm.
Herb Lubalin
Akagara achinzi sekuru ve typography. Akashanda semutungamiriri wehunyanzvi kune yakawanda nguva yake yekushandira kusanganisira kutenderedza 1962 iyo National Society yeArt Directors yakamuti Artistic Director wegore. Kufanana nevamwe vazhinji vaaishanda navo uye vezera rake, aive akanyatsoita mabasa mazhinji, asi akamira pabasa rake mukudhinda uye kunyanya kubata kwaaive nako. Pakati pezvakawanda zvezvipo zvake, anosimbisa kukosha kwetsamba uye kubata kwake sevamiriri vekufamba uye sekushandurwa kwechinyorwa kuita mifananidzo inopfumisa uye ine chirevo uye meseji.
George lois
Akazvipira kune nyika yekushambadzira uye nehungwaru. Iwe zvechokwadi uchamuziva iye nebasa rake kune MTV cheni kunyangwe iye akashandawo kumisangano yeJiffy Lube. Akashandawo semutungamiriri wehunyanzvi yemagazini ine mukurumbira yeEsquirre kwaakashanda nekutarisa huwandu hwakawanda hwemahwindo. Uyu munyori anogona kunge ari mumwe wevamiriri vezera regoridhe rekushambadzira.
Alexey Brodovich
Akazvarwa muna 1989 kuRussia kunyangwe akatamira kuUSA kuma 1930. Munyori wedu aive grafiki dhizaini, mudzidzisi uye mutori wemifananidzo. Iye anotariswa nenharaunda seimwe yemapiyona mukugadzirwa kwemagadzirirwo sezvatinozviziva nhasi. Pakati pebasa rake rehunyanzvi, akatipa risingaperi zvishongo, mazhinji acho aripo mumagazini yeHarper's Bazaar maakashanda kweanopfuura makumi maviri emakore.
Bradbury Thompson
Zviripachena mumwe wevanonyanya kukurudzira graphic vagadziri venguva-yehondo nguva. Bradbury akashandura anodhinda midhiya nekukudziridza mashandiro emufananidzo wekudhinda neimwe pfungwa uye achisiya mikana yakawanda yakavhurika yechizvarwa chinotevera chevanyori vekugadzira. Mipiro yake inosanganisira magadzirirwo ake eVictory magazini kana yeMademoiselle magazini. Aive zvakare director design kuArt News uye Art News Year. Akaita typographical shanduko uye akavandudza Monoalphabet iyo yaakagumisa nayo tsika yekuparadzanisa mafomu ezvinyorwa zvepamusoro neepasi.
Milton glaser
Pasina mubvunzo mumwe wevakawanda kwazvo vagadziri vezana ramakumi maviri emakore anomira kunze kwekugadzira kwake zvinyorwa kana mabhuku. Pakati pemapepa ayo anopfuura mazana matatu pane raBob Dylan ane mukurumbira, mucherechedzo wemakumi matanhatu. Iyewo akazvipira kuita dhizaini dhizaini inoshandira Paris Macht, L'Express, Esquire kana La Vanguardia uye kuhunyanzvi hwekambani kuumba iyo DC Comics kana Grand Union logo. Chimwe chezvisikwa zvake zvekufananidzira, iyo I Ida New York mushandirapamwe inoenderera isina kukuvara nekufamba kwenguva, ichitiyeuchidza nezvehukuru hwechiratidzo chake.
Pipe Pineles
Akadzidza kuPratt Institute yekubhadharira nguva pfupi apedza kudzidza izvo zvakamubatsira kuenderera mberi nezvidzidzo zvake ndokuzotanga kushanda semugadziri kuContempora. Iye akange asiri chimwe chinhu uye hapana chakaderera pane wekutanga mukadzi hunyanzvi director muUnited States uye aishandira mafemu makuru senge Vanity Fair, Glamor kana Vogue.
Lillian bassman
Munyori wedu akachinja mafashoni kutora mifananidzo yemhando yekupenda ine yakajeka hunyanzvi uye epurasitiki zvinorehwa. Maitiro ake ega ekuona mifananidzo nekuvatora kuburikidza nelenzi uye nesimba rake rezvidzidzo muhunyanzvi kwete chete rakashandura zvimiro zvemifananidzo zvakamisikidzwa mumaXNUMX, asi zvakare zvakamuita kuti aenderere mberi seanowana. Akashanda semupepeti wemifananidzo kuHarper's Bazaar magazini kweanopfuura makumi maviri emakore.
Alvin lustig
Aive graphic uye typographic dhizaini yekuAmerican mavambo uye zvakajeka piyona weiyo yazvino uye avant-garde dhizaini. Iye akatenda zvine simba musimba rezvigadzirwa uye akazviburitsa kune zvimwe zviyero, achitenda kuti rinofanirwa kushandiswa kumatunhu ese ehupenyu. Munguva yebasa rake akabatsira nekugadzirwa kwenhamba huru yemabhuku, magazini, machira, kushambadza, mabhuku ezvitoro uye yakareba etcetera. Akashanda kusvika 1946 mumagazini ine mukurumbira Tarisa uye ainzwira tsitsi misimboti yeBauhaus. Kwake, vagadziri vanofanirwa kuteedzera yakazara nzira mukuita kwavo uye vabudirire dhizaini yezvinhu zvese zveprojekiti, chero zvayakaita.
