Iyo inoonekwa nhoroondo yepasirese yakavezwa nehunhu hwechinomwe hunyanzvi, kutora mifananidzo, ese epurasitiki hunyanzvi uyezve zvekare zve kushambadzira. Uye zviri izvo nenzira imwecheteyo yekuti ngano firimu inoramba yakasungirirwa mune yerudzi rwekugara iriko, akanakisa zvidimbu nemashambadziro ekushambadza zvakare anoita kunge akatonhora munguva, inogara iripo. Mushure mezvose, ndehumwe hunyanzvi (kunyangwe hazvo uri mune yakanyanya kushambadza elite).
Muenzaniso wakanaka ndiko kusarudzwa kunoitwa neBusiness Insider peji nezviziviso zvakaratidza pamberi nepashure uye zvakapotsa zvaita kuti nyika igungunuke. Muchokwadi, zvidimbu izvi zvichiri zvipenyu nhasi, sezvo zvichiramba zvichishandiswa nekurangarirwa nenzira dzakasiyana. Kana iwe uchifarira chidzidzo ichi, ndinokurudzira kuti utarise Masirogani 25 akaratidzira pamberi uye shure.
Sunkist Orange Muto. 1907.
Pakutanga kwezana ramakore rechimakumi maviri pakanga paine kuwanda kwakanyanya kwemaorenji muchikamu chekurima. California yaive mudambudziko sezvo ivo vakakohwa michero yakawanda kwazvo kupfuura yaigona kutengeswa. Mhinduro yacho? Yakaonekwa muna 1907 pasi pechisarudzo chisati chamboitika: Kupa mukurumbira uye simba kune muchero uri mubvunzo kuburikidza nemushonga mutsva uye mharidzo. Tiri kutaura nezvejusi reorenji. Iyi poster ndeyomushandirapamwe wakagadzirwa nesangano raIshe & Thomas.
Ndinoda iwe. 1916.
Babamunini Sam vengano vakawana mukurumbira wakakomberedza Hondo Yenyika I, kunyangwe kuberekwa kwavo sechirevo kwakatangira muHondo ya1812. Ndihwo hunhu hweUnited States hwakagadzirirwa zvakakwana kukurudzira mudiki kupinda muzvirongo uye kurasikirwa neupenyu hwako. Yakanga iine simba rakakura, kusvika padanho rekuti anodarika mamirioni mana emakopi akadhindwa pakati pa1917 na1918 yeshanduro ine mukurumbira, inova iyi yatinayo pano.
Tinokwanisa kuzviita! 1942.
Tine murume anomiririra zvakakwana yakagadzirirwa kusangana nevechidiki uye kuvanyengetedza kuti vatore chikamu muhondo. Ehezve, mushure mekuyedzwa kwekushambadzira uye kuwanikwa kwemigumisiro yakabudirira pakati pevagari nekuzvipira kwayo kuHondo Yenyika I, pakanga paine hwaro hwakanaka hwekushanda kune rimwe divi remari. Around Hondo yechipiri, chiratidzo chemukadzi akasimba chakaonekwa, achipinda munyika yebasa nekumaka nharaunda yake. Aya mazano aibatanidzwa neHondo Huru kukurudzira vakadzi vashandi mumafekitori eWestinghouse Electric aizoita ngowani dzaizopfekwa nemauto. Makumi matatu emakore gare gare ichi chiratidzo chakamuka zvakare sechiratidzo chechikadzi nekumukazve kwevakadzi. Parizvino ichiri kushandiswa kune yayo yakakosha mutoro nekusiyana kwevanyori nemakambani. Semuenzaniso, Beyoncé.
Madhayamondi anogara nekusingaperi. 1947.
Icho chokwadi chekuti nhasi tinoshandisa mhete dzemadhaimani sechiratidzo chinotungamira chetsika yemuchato zvakare ine mavambo ayo mukushambadzira. Tiri mukutambudzika kukuru nekambani yeDe Beers yakaburitsa nekucheka madhayamondi ayo, paakatarisana nedambudziko rakakura kudaro, aive panguva yakaoma padanho rebhizinesi. Vakabva vashandira iyo NW Ayer agency iyo yakagadzira zano rakapusa: Mubatanidzwa wedhaimani nekuzvarwa kwakakwirira uye kudanana. Kubva ipapo zvichienda mberi vaitengesa mangoda aya kumhuri dzakapfuma kwazvo.
Zvipe iwe kofi yekuzorora! 1952.
Kana tikataura nezve izvo zvekushambadzira izvo zvakachinja maitiro ehuwandu hwepasi rose. Hatigone kufuratira iyo inoitwa nePanAmerican Coffee Bureau. Vakaongorora hupenyu hwemushandi wepakati nekuvasvitsa chigadzirwa chinogutsa chimwe chezvinhu zviri pachena kwazvo: Zorora uye zorora pakati pezuva rekushanda. "Zvipe iwe kofi yekuzorora" yakave ngano yevashandi vemazuva pasi rese uye yakaita kofi tsika yakakosha mune chero kambani.
Iye Marlboro Man. 1954.
Kunyangwe hazvo Marlboro pakutanga yaive mucherechedzo waiitirwa vanhukadzi, apo kukuvara kwakakonzerwa nefodya kuhutano kwakave pachena muma50, huwandu hwevashandisi hwakaderera zvakanyanya. Vaifanira kuita chimwe chinhu. Phillips Morris & Co vaifanira kugadzira zano kuti vawane vatengi vakawanda: Tengesaiwo kuvarume. Marlboro Man ndiyo yaive mhinduro kudambudziko iri uye yakavakwa nesangano raLeo Burnett Pasi rese. Vagadziri vayo vaiti kusvuta midzanga yakasvinwa, iyo yakaumbwa panguva ino kudzikisira kukuvara kwemushonga, chaive chinhu chemurume. Tsika? Kutengesa muhutano hwemamirioni avanhu? Uyu watove mumwe musoro wenyaya, asi vakazadzisa chinangwa chavo.
Funga Zvidiki. 1959.
Kuenda kumaXNUMXs masaisai ekutenga zvinhu akaitika uye Doyle Dane Bernbach agency yakachinja nzira yekutaura kuruzhinji. Nepo mimwe mishandirapamwe yakanangana nekusimudzira zvigadzirwa zvemhando yepamusoro nemotokari, Volkswagen yakafunga kukwidziridza vhezheni yayo uye diki inoshanda nekuti yaiziva kuti yaizosvika kune vateereri vepamusoro munguva yevatengi seizvi.
Apple's ad yeiyo 1984 Super Bowl.
Apple haigone kusavapo pane iyi sarudzo, sezvo kambani yakafumura komputa yayo yeMacintosh kuburikidza ne1984 Super Bowl uye ikati gore iro raizove kuberekwa kwetekinoroji uye raizoshandura nyika zvachose.
Ingo zviita. 1988.
Yekutanga kushambadzira iyo Nike yakaratidza sirogani "Ingozviita" yakaratidza mutambi Walt Stack achimhanya achiyambuka Golden Gate Bridge pakati pekudzidzira kwake kwemazuva ese. Izvo zvaive zvakapusa, nekukurumidza uye zvinokurudzira: Vanhu vaifanira kuseta zvibodzwa zvitsva uye vashande kuti vasangane nazvo. Yakanaya yakawanda kubva ipapo, kunyanya makumi maviri nemashanu emakore uye ichiri kuenderera ichipenya nekushanda kwayo.
Tsvuku Bull Stratos. 2012.
Yakanga iri imwe yemushandirapamwe wakaipisisa wakamboitwa. Gumiguru 2012. Felix Baumgartner anozvitangisa kubva kumakiromita anopfuura makumi matatu neshanu paPasi kusimudzira zita reRed Bull. Zano risingakundike. Chiitiko chinoshamisa, chiitiko chinotyisa icho chaive Red Bull panguva imwe chete.