Sezvingave zveOscars mubhaisikopo, yakanakisa mhando yepasi rose inoita runyorwa rwemazana emhando dzakakosha kwazvo pasi rose. gore negore pasi penhevedzano yezvipimo zvatichatsanangura gare gare. The company Interbrand, uyo anoita runyorwa urwu, ndiye yepasi rose branding consultant, ine vashandi vanopfuura mazana matanhatu nemakumi mashanu nenzvimbo gumi neimwe pasirese. Pakati pavo, imwe iri muMadrid. Zvaunogona kutenga sechinhu chinoremekedzwa kugadzira runyoro urwu ndiwo mabasa ake akabudirira emhando senge 'Santander' kana iyo Real Madrid yemitambo kirabhu.
Nhamba dzine nhamba idzi dzinokatyamadza. Ndiyo nguva yekutanga munhoroondo kuti vanodarika kukosha kwe3 mabhiriyoni emadhora. Ehe, pane musiyano pakati pezvinzvimbo gumi zvekutanga mune iyi chinzvimbo uye ndiko kuti, maererano neInterbrand "super league iri kugadzirwa." Mune ino super ligi, masimba anoshanda chaizvo ndeaya etekinoroji, uye zvinoita sekunge isu hatifungidzire kuti mhando inogona kukura pasina tekinoroji. Iwo akavakirwa pahwaro hwezviitiko zvinoshamisa, kugona kufamba munzira dzakasiyana. Uye ndezvekuti, chishandiso chega chega chavanogadzira chinogona kuve chikamu chezvakasiyana zvakasikwa. Chii chinoita kuti zviwedzere kunetsa kuwana iyo yepamusoro inoumba mabhureki aya.
pamusoro 10
Sezvatakaratidza, kumusoro kune makambani makuru ehunyanzvi akadai seApple, Microsoft, Amazon, Google uye Samsung anotora zvinzvimbo zvishanu zvepamusoro. Uye kunyangwe kana Toyota, Coca-cola, Mercedes mota mhando, Disney neNike vachitevera, pane musiyano mukuru mukuenzana kwemhando yavo. Uye ndezvekuti, kunyangwe vari pamusoro peiyo chinzvimbo kwemakore akati wandei, ivo havaregi kukura. Vepamusoro vatatu chete vanomiririra 3% yepasi rose.
- apuro: Hofori yeapuro inokura 18% mugore rapfuura. ($482.215 mamiriyoni)
- Microsoft: Inokura pamwero wehutsinye ne32%, nekudaro ichiwana nzvimbo yechipiri (278.288 mamirioni emadhora)
- Amazon: Inowira panzvimbo yechitatu, nekuda kwekukura kukuru kweMicrosoft, asi inowedzera kukosha kwayo ne10%. ($274 miriyoni)
- Google: Inoswedera uye inoenderera mberi, zvisinei nekuti inogara ichifamba nemapurojekiti equivocal akadai sekuvharwa kweStadia. ($251.751 mamiriyoni)
- Samsung: Danho rechipiri rinotanga pano nekusvetuka kwemamiriyoni zana nemakumi manomwe emaeuro mukukosha. (170 mamiriyoni emadhora)
Iyo inonyanya kukosha VS
Takataura nezveMicrosoft neApple sezvinzvimbo #1 uye #2 muyero, paine musiyano mukuru pakati pezviviri, asi handifunge kuti Microsoft haina kunyatsofara nechinzvimbo uye kukosha kwayo. Asi iyi handiyo yega makwikwi akananga aripo pane iyi runyorwa. Uye ndezvekuti pakati pemabhuranzi zana aripo isu tinogona kuona zvakanakisa kupesana munhoroondo yedu yazvino, kunyanya sezvo kurwa kwemamaneja enharaunda kuri pamusoro pe Twitter ne Instagram.
- Hondo inonyanya kushamisa mumambure McDonald's vs Burger King: Asi mune iyi chinzvimbo hapana kurwa kunokwanisika, kukosha kweMcDonalds kwakakwira uye kwete nekuda kwembatatisi kana nyeredzi hamburger yemwedzi, mhando yayo iri pachinzvimbo chegumi neimwe ine kukosha kwe11 mamirioni emadhora uye mune iyo kesi. yechiratidzo chamambo, haisi pamusoro pe48.647, pasinei nekuvandudzwa kwayo uye enda kumufananidzo uri pedyo. Chinoda kuziva ndechekuti kana KFC iri pamusoro apa ine kukosha kwe6.09 miriyoni (#94).
- Panyaya yezvipfeko zvemitambo tinowana mufananidzo we Nike vs. Adidas: Mucherechedzo wezvokupfeka zveAmerica uri pamusoro pe10, nepo chikwata cheGermany chiri munzvimbo ye 42. Inenge mamiriyoni 35.000 emadhora akasiyana, Nike ari kuita chimwe chinhu chinosiyanisa zvakanyanya kubva kumakwikwi ayo.
- Mamwe ma brand anoshanda zvakanyanya mumasocial network ndeaya e Coke vs Pepsi: Chiratidzo cheCoca-cola chine ropafadzo yekuve munzvimbo yechinomwe, ine kukosha kwe7 mamiriyoni emadhora, iyo isina kukura kana ichienzaniswa negore rapera, asi inochengetedza mutsauko mukuru nemukwikwidzi wayo. Uye ndezvekuti Pepsi, ine kukosha kwe57.535 mamiriyoni, iri munzvimbo ye19.622nd.
Brand Spain
Pakati pemhando dze100 dzakanyanya kukosha pasi rose pane maviri emhando yenyika. Aya mabhureki ndiZara neSantander. Iyo Inditex hofori inoenderera mberi sereferensi munyika yefashoni uye inozvimisa pakati pemhando dzakanakisa munyika gore rega rega. Sezvatinoziva, Amancio Ortega ari pakati pevakapfuma kwazvo pasi rose maererano nemagazini yeForbes. Mupamusoro iyi iri nhamba ye47 ine mari yechiratidzo chemadhora emamiriyoni e14.958, iyo inomiririra kukura kwe11% pamusoro pegore rapfuura.
Santander kune chikamu chayo inokura nekumhanya kwakafanana neZara, ine 11% asi ine kukosha kwechiratidzo che9.015 mamirioni emadhora. Iyo Spanish reference bank padanho repasi rose iri panhamba 76. Kana tikaiisa muchikamu chayo, ichokwadi kuti inosara kumashure, vakwikwidzi vayo vakuru vakaita saJP Morgan, Citi kana paypal inohwina yakazara.
Mudiki anodya sei hombe
Nezita rekuchinja kuita 'Meta', Facebook yakarasa simba kubva pakuona kwenzvimbo. Pamberi, Facebook yakanga yakafanana naamai vezvimwe zvikumbiro (Whatsapp, Instagram, Messenger ...), asi nokuti uremu hwayo hwakaderedzwa, mazano matsva ave achibuda. Zvinoita sekuti WhatsApp haizomborasikirwe nenzvimbo yayo (kunyangwe isingaratidzike seimwe kambani mune iyi chinzvimbo) asi zvinonyatsozivikanwa kuti Facebook haisi payakanyanya kunaka. Uye izvi zvinoratidzwa munzvimbo yayo maererano ne Instagram.
Mune chiitiko chakakosha, Instagram yakaiswa pamusoro peiyo yaive kambani yevabereki. Ichokwadi kuti hapana mutsauko mukuru, sezvo Instagram iri pachinzvimbo 16 uye Facebook mu 17. Nekukosha kwechiratidzo che36.516 uye 34.538 mamiriyoni emadhora maererano. Zvakadaro, zvinoshamisa kuti zvabuda pachena.
Pakati pezvirongwa izvi zvese, pane zvinonyatsozivikanwa mabhureki atisina kutaura nezvawo, akadai seYouTube, yakasimuka 16% ($24.268 miriyoni), Netflix yakasimuka 9% ($16.375m), Nintendo 16% ($10.676m) uye Spotify 6. % ($10.324m) iri kure nepamusoro pechinyorwa, izvo zviri kuramba zvichinetsa kuwana.