80's ads

Pane zviziviso zvinokwanisa kukwezva kutarisa kwedu uye kuisa maziso edu pazviri nechinangwa chekutenga kana kutengesa chigadzirwa chaicho. Nyika yekushambadzira yakakura zvekuti hatingambofungi kuti munhu anogona kupera.

Ndicho chikonzero, munhoroondo yose, kushambadza kwakagovera nguva huru uye kwete huru kwazvo munzanga. Zvakanyanya, zvekuti mabhureki mazhinji anga achibheja pakushambadzira midhiya kwemakumi emakore kana makore mazhinji. Mune ino post tauya kuzotaura nezve advertising, asi kwete kushambadza chero kupi zvako sekureva kwaro, asi panzvimbo pezvo kubva kumashambadziro e80's. 

Makore gumi azere nekushanduka-shanduka uye shanduko yemagariro. Kutsoropodza uye tariro yekuwana kuvandudzwa mune imwe neimwe yekufambira mberi uye kuratidzira kukuru.

Advertisements: chii ichocho?

The publicitary ads anotsanangurwa semameseji madiki enguva pfupi kwazvo, inoratidzirwa neine zvinangwa zvekutengesa zvine chinangwa chekusimudzira kana kutengesa, chimwe chigadzirwa. Kushambadzira kunogona kuburitswa kana kutepfenyurwa mune akasiyana midhiya kana tsigiro, anogona kunyorwa, kurira kana kunyange audiovisual.

Izvo zvakare zvinoratidzira zviziviso ndezvekuti zvakagara zvakabatanidzwa nekushambadzira. Kushambadzira inzira iyo zvinogoneka kuisa imwe mhando pamwe chete nechigadzirwa mune imwe musika.. Nekuda kwekushambadzira, mhando dzakawanda dzakawedzera kukosha kwavo mumaminti uye dzakave nekukura kukuru muindasitiri yavo.

Pane humwe hunhu hwezviziviso izvi, zvimwe zvacho zvakakosha kuti tifungisise kuti tizive zvakananga kuti zviziviso izvi zvinogadzirwa nei uye kuti zvakamuka sei.

Hunhu hwese

1. Iwo ads ari pamusoro tsanangura chimwe chigadzirwa kana imwe mhando. Nenzira iyi vanoedza kuzivisa mutengi kana muoni nezvezvavari kuona uye vanoedza kunyengerera nekuvanyengetedza kuti vatenge chimwe chigadzirwa. Izvi zvingava ngatitii chinangwa chikuru kana musimboti mukuru wemashambadziro.
2. Iwo anowanzo ane graphic zvinhu kana zvinhu zvekufarira zvikuru zvinokwanisa kunyengetedza veruzhinji. Semuenzaniso, kushandiswa kwemifananidzo sechinhu chikuru chekushandisa. Kuti vaite izvi, vane mimwe mifananidzo inokwanisa kubatana nemuoni. 
3. Parizvino, kushambadzira kunotsausa kwakadzivirirwa zvakanyanya, inova kufambira mberi kukuru. Makore apfuura, terevhizheni dzakawanda dzakapinzwa mushambadziro dzaingoda kubvuta mari nekuona kana kutenga.
4. Pane marudzi akasiyana ekushambadzira, asi pakati peakanyanya mukurumbira tinowana: manzwiro, kuenzanisa, hunhu kana protagonists, zvipupuriro, nezvimwe. Mumwe nemumwe wavo anofunga zvakasiyana siyana pazvinenge zviri zvekunyengetedza kana kunyengetedza neimwe nzira.
5. Mazhinji emashambadziro mazhinji ekushambadzira anoshandisa basa rekukwezva manzwiro sezvo ari iwo anonyanya kukwezva veruzhinji. Izvi zvinodaro nekuti kana tikataura nezve psychology yemunhu, munhu anogara achikwanisa kufara, kunyangwe paine chimwe chikonzero kana chikonzero chinoshamisa. Pasina kupokana, nyika yekushambadzira iri kuwedzera kushamisa zuva rega rega.

Ads kubva kuma80's

Pakupera kwema80 nema90, munyika dzakaita seSpain, zviziviso zvakatanga kusimuka kubva mumimvuri yavo uye kuona kuwedzera kufarira kubva kuruzhinji. Zvekuti kushambadza kwakapararira kuburikidza nenhepfenyuro dzakasiyana, kusanganisira redhiyo neterevhizheni.

Kwakanga kusina zuva, apo veruzhinji vaisashandisa terevhizheni kuona kushambadzira. Uye ndiko kuti kushambadzira, sezvatinozviziva nhasi, chikamu chenhoroondo inonakidza, kunyanya kubva panguva yakazadzwa nekushanduka kukuru uye shanduko, zvese zvemagariro nezvematongerwo enyika.

Hunhu hwe80's ads

Mharidzo

Kana paine chinhu chimwe chatine chokwadi nacho, ndezvekuti 80s zvekushambadzira vaizivikanwa nekushandisa mashoko akananga uye anosimbiswa. Zvizhinji zvezviziviso zvaiperekedza shoko racho nerwiyo ruduku kumashure, rwakanga rwakaita serwiyo ruduku runokwezva rwaigara mumisoro yedu kwezuva rose.

Panguva iyoyo, chigadzirwa chacho hachina kupiwa mukurumbira wakanyanya, asi kuti shoko riri shure kwayo. Nechikonzero ichi, mabhureki mazhinji parizvino anosarudza kushandisa zvimwe zviwanikwa senge rwiyo runoyevedza uye sirogani yakananga.

vasina kutongwa

Panguva iyoyo, censorship yakanga isipo mune zvimwe zvinhu. Semuenzaniso, mukadzi anoshandiswa semukadzi wemba uye pakanga paine kusawirirana kwakanyanya sezvo mabasa mashoma akabudirira uye anoyevedza akagadzirwa. Zvisinei, mabasa aya haana kuenda asingacherechedzi chero munhu, kuti vanhu vashomanana, kana vasiri munhu, vakataura zvinopesana nerudzi urwu rwekushambadzira. Censorship yakanga isipo uye zviratidziro zvaive zvakanangana. Mharidzo yakanga ichiri yakananga uye muoni aingosara aine zvaidiwa, pasina chikonzero chekusanganisa zvimwe zvinhu.

Bold mavara uye mafonti

Kusiyana nemashambadziro atinowanzo kuona nhasi, kushambadza kwe80s kwakatakurwa nemavara akajeka uye akajeka. Iwe unongofanirwa kudzokera kumashure makore makumi mana kana makumi mashanu kuti uzive kuti, mumashambadziro akaita seFanta, maranjisi akajeka uye yero akashandiswa kusimbisa chigadzirwa uye chiitiko.

Naizvozvo, mufananidzo wacho wainyanya kushamisa, uzere nechiedza uye mavara akanyanya. Zvimwe chetezvo zvinoitika nemafonti, mabhokisi anobheja pamafonti anorova uye kugadzira masirogani avo, sezvo yaive nzira yakanaka yekutora pfungwa dzeveruzhinji.

mufananidzo wemhando

Ehe, chimwe chimiro chekusimbisa icho nekuda kwekufambira mberi kwehunyanzvi, hazvichaiti. Ndihwo hutano hwemufananidzo. Panguva iyoyo pakanga pasina makamera ane tekinoroji imwechete uye kugadzirisa zviripo iye zvino, uye chinhu chekutenda, sezvo chigadzirwa chacho chaive chisina kunyatsotsanangurwa uye chiitiko chacho chaive chisina kunyatsojeka.

Pasina kupokana, tekinoroji uye kushambadza zvakaendawo pamwe chete uye zvave zvinhu zviviri zvakamaka pamberi uye shure muchikamu chekushambadzira.

Izvo zvakanakisa zvekutengesa zve80s

La Casera kushambadzira

Muridzi wemba, chinwiwa chinopfava chakakurumbira, akagadzira chiziviso pakati pema 80. Mugadziri wacho, José Luis Zamorano, akaisa imwe yezviziviso zvakanakisisa ndokugamuchira mibairo yakawanda nokuda kwayo. Zvekuti yakapihwa seyakanakisa advertising nzvimbo yegore neMutambo Wekushambadza weguta reSan Sebastian muna 1986.

Kushambadza kunosimbisa kukosha kwechigadzirwa chacho, kuchifadza kuti ndicho chinwiwa chakanakisisa, zvokuti kana pasina chinwiwa mumusangano, musangano wacho unomiswa pakarepo.

Volkswagen Golf kushambadzira

wolswagen Ndiyo imwe yemhando dzemotokari dzakawedzerwa kuita yakanakisa mushandirapamwe we80s. Yakanga iri imwe yezviziviso zvekuda kuziva uye iyo yakanyanya kubata pfungwa dzeveruzhinji, nekuti kambani yakashandisa mufananidzo wembeu kuita kuti chiziviso chisafa. Vaoni havana kutenda chiziviso chakadaro. Zvekuti slogan yaive yakanzi "Sezvo waive mudiki, wakagara uchifarira kusvika pekutanga. Iwe unonzwisisa here nei uchifarira Gorofu GTI izvozvi? Pasina kupokana, imwe yeakanyanya kubudirira masirogani.

Schweppes Tonic ad

Pakati pemakore ekuma80, mumwe murume ainzi Benard Le coq akaita zviuru zvevaSpain kuti vade neSchweppes tonic. Zvekuti panguva iyoyo hapana akatora kana kupedza chigadzirwa ichi. Yakanga isati yasvika pakatangwa chiziviso, apo zviuru zvevanhu zvakatanga kuidya pasina kumira. Ndiyo imwe yenzvimbo dzinoshamisa uye dzinoshanda dzakagadzirwazve uye dzakagadzirwa. Zvakare, usatarisira kuti ads akanakisa anogara achiuya kubva padanho rekunyengerera. Pasina mubvunzo imwe yeshambadzo yakakwezva kutarisisa kukuru kubva kuruzhinji.

Light tuna ad

Kushambadzira kweiyo yakakurumbira tuna brand, Claro Calvo, aive nepfungwa yekugadzira kushambadzira yaive nerwiyo rwunobata munhu wese aizokwanisa kurangarira. Iyo zvakare imwe yeakanakisa ziviso yenguva uye imwe yeinonyanya kuyeukwa kurumbidza pasina kupokana.

Muchidimbu, aya anga ari mamwe emhando dzekushambadzira dze80s, kune vamwe vakaita seCoca Cola, kwaakawedzerawo kugadzira zviziviso zvakakosha uye zvekugadzira. Isu tinongofanidza kuenzanisa zviziviso izvi neizvo zvazvino kuti tizive kuti takashanduka sei.

Mhedziso

Kune zvakawanda zviziviso zvave zviripo kwemakore mazhinji nemakumi emakore. Asi kunewo akawanda uye vashoma kwazvo panguva imwe chete, avo vakamaka pamberi uye mushure menguva yekushambadzira. Naizvozvo, zvakakosha kuti uzvinyore pamusoro pavo sezvo vaine nyaya kumashure kwavo.

Zvakakoshawo kuziva kuti vazhinji vavo vane pesvedzero dzemagariro nezvematongerwo enyika. Zvino nguva yasvika yekuti uongorore uye uwane zviuru nezviuru zvemashoko akavanzwa kumashure.