Kana tichiti zvinouya zvinobatsira shandura logo kuitira kuti ienderane yemazuvano matanho mukugadzirwa uye haapfuure echinyakare, pane marogo ayo asinga zere zvakashata sezvavanogona kuratidzika. Iko kune yakanaka nhevedzano yeavo inoramba iine iwo akafanana dhizaini mirayiridzo semakumi emakore apfuura uye zvinoenderana neshoko, zvinoshanda hazvidi kuchinjwa.
Zvinoshamisa, iyo American Express logo yakagadzirwazve kekutanga mumakore makumi mana. Imwe yemakambani yakatsaurirwa kubhengi kuburikidza nemakadhi ayo mu2018 akagadzirisazve logo yavo nedzimwe shanduko diki. Uye isu tinogona kutaura kuti ivo havana kuwanda asi vashoma uye imwe yakajeka kwazvo: iyo yebhuruu kumashure kunoenda kubva kune gradient kuenda kune rakatsetseka ruvara.
Chinhu chinoseka nezve kugadziriswazve kweiyo American Express logo ndeyekuti kana isu tiri munguva pfupi apo iro giraidhi gradient iri kunyatso kuitika uye kuti ivo vari kushandisa akasiyana mabrandini kumutsiridza marogo avo, iyo kambani yeAmerica inopa kumonyoroka kuti ibve kubva kune yayo gradient kune yakati sandara ruvara.
Enderera nebhuruu uye zvakafanana maesthetics mune typography kuti isu tirambe tichichengeta mundangariro iyo inosangana nhevedzano yetsamba kuti ivo pachavo vanoisa izvo zvave zviripo, uye zvichave zvichave American Express zvepasi rino repasi.
Imwe yeshanduko diki kune iyo logo ine chekuita neiyo typography, pa zvese mutsamba "R" kutora kumwe kutenderera mugumbo iyo yaizobata inonzi "P". Panzvimbo pekukombama uye kutanga kumagumo kweiyo curve ye "R", yakatwasuka diagonally kupa mamwe manzwiro.
Isu tinoonawo izvozvo iyo "X" haichabatike pa "E" uye "P"Panzvimbo iyoyo, inoita kunge yakaparadzaniswa, kunyangwe iine chinyorwa chisina chinhu chinomhanya kuburikidza nefonti. Heino nyaya yeiyo Apple logo kuona imwe nzira yekunzwisisa kushanduka kwemunhu.