Ngatione kuti chii icho Cuban mifananidzo kubva pahafu yepiri yezana ramakumi maviri kusvika nhasi uye zviri izvo mukati memakumi mashanu kushambadzira kwakakura kwakatanga muCuba, panguva imwechete iyo simba repasirese rakamuka mukati mepasirese yepasirose panguva yechipiri yapashure pehondo
Simba re North America indasitiri Pamwe chete nekusimbiswa kwakaitika pakati penyika mbiri, zvakabvumidza kushambadza kuva chinhu chakakosha che paradzira mapatani akasiyana echimanjemanje, zvigadzirwa, chimiro uye nyaradzo yaive neAmerican tsika.
Iyo yekushambadzira boom mumakore 1948-1958
Uku kushambadzira boom kwaivewo nekutenda kune zvigadzirwa zvakaita se zvinwiwa zvinodhaka, kofi, fodya uye zvinyorwa kubva kuCuba, izvo zvakabatsirawo kune iri basa rekuzivisa.
Masangano uye zvikoro zvakatsaurirwa kushambadza
KuCuba, makambani mazhinji ekushambadzira nemasangano akagadzirwa mukati memakore aya, mamwe acho aive iwo Tropical Kushambadzira Co kana Havana Kushambadzira Co. Saizvozvo, iyo Association yeVashambadziri veCuba, yakavambwa muna 1935, yakasimudzira chikamu uye akatanga kushambadzira zviitiko pachiwi, iyo yakazosimbiswa nekusikwa kweNational Association of Advertising Professionals uye Association of Advertising Agency.
Kunyangwe chimwe chezviitiko zvakakosha ndechekusikwa kweiyo Nyanzvi Chikoro Chekushambadzira mugore 1954.
1959-1964: Iyo yekuchinja ichimuka
Iyo chimurenga zvakakonzera shanduko dzakawanda, mukuwedzera kune yakazara maindasitiri, hupfumi, zvematongerwo enyika uye tsika pakati.
Kushambadzira kwakaonekwa se chinhu chine njodzi chakagadzirwa nehupfumi hwayo pachayo uye ndeyekuti mukati ma1960, Chikoro cheKushambadza chakanyangarika uye muna Kukadzi 22, 1961 bvunzo yekupedzisira yakaitwa, yaive nezuva rese pasina ziviso dzekutengesa kana paTV kana pawairesi. Mushure mekuyedzwa, chero rudzi rwekushambadzira paTV, redhiyo uye mupepanhau rwakabviswa zvachose. Nenzira iyi imwe ye maindasitiri ane simba kwazvo muCuba. Nekudaro, iyo poster yakakwanisa kuve chinhu chakaburitsa nyeredzi mumabasa akasiyana seanofambisa uye nzira yekutungamira yezviitiko zvikuru zvakapihwa panguva dzakasiyana.
Munguva ye1959, 2 tsika tsika dzakasikwa, iyo yakazochinja chiitiko chekugadzira, kunyanya pakugadzirwa kwemaposta uye zvimwe zvinhu zvine chekuita nekutaurirana uye masangano aya aive iwo Casa de la Américas uye iyo Cuban Institute yeArt neFirimu Indasitiri inozivikanwa seICAIC. Gare gare iyo CNC kana yeNational Council of Culture yakasikwa, yaive nechinangwa chikuru chekuparadzira tsika.
1965-1975: dhizaini inobvisa
Iyo nguva yekukura kukuru kwe graphic dhizaini; kunyange zvakadaro mapepanhau akaderera, magazini akawedzera, mukuwedzera, kuunganidzwa kwemabhuku kutsva kwakagadzirwa uye kwakawedzerwa poster kugadzira nemasangano ehurumende aive pamusoro pezvematongerwo enyika uye mafirimu ekuparadzira uye ezviitiko zvakasiyana zvetsika.
1976-1989: kudzika uye kudzoka
Munguva iyoyo shanduko dzinoverengeka dzehutungamiriri dzakatanga uye vezvematongerwo enyika avo vakakanganisawo dhizaini.
Nenzira imwecheteyo, kuvharirwa kwakakonzera kuzadza kwemakodhi ekuona uye masitayera akashandiswa nevagadziri kusvika panguva iyoyo. Ipo iri padanho repasi rose tekinoroji ichiwedzera uye inogadzira makodhi ekuona mukati mekugadzira uye kushambadzira, muCuba inotanga kuitiswa nenzira inotya uye isingabvumirwe. kombiyuta michina munguva 80s.
1990-2000: rebound muCuba mifananidzo
Vagadziri veCuba vanoverengeka vakazvimiririra uye vakatanga kuwedzera iyo madiki madiki ekushambadzira.
Iyo Cuban Chirongwa Komiti yakasikwa mu1992, iyo yaive neboka risiri rehurumende rakaumbwa neboka rakakosha revagadziri, uye vane chinangwa chikuru chaive chekuparadzira dhizaini.
Mhepo nyowani yeCuba
Iyo Geo-Graphics chirongwa chinotanga, chinova chikumbiro chinotendera kuti chizivikanwe kunze kweCuba, dhizaini uye vagadziri yazvino yechitsuwa.