Mukati mepasirese yekushambadzira, graphic dhizaini ine kukosha kukuru, sezvo iri mufananidzo wepurojekiti, inooneka uye inoyevedza chikamu chinopinda nemeso. Pamusoro pezvo, graphic dhizaini chikamu chekushambadzira chiri kuwedzera uye icho chicharamba chichikura mune ramangwana nekuti chakabatanidzwa muInternet, kushambadzira kwedhijitari uye tekinoroji.
Kana iwe uri kutsvaga kudzidzisa muchikamu ichi, neiyo kushambadzira fp Iwe unogona kudzidza zvese zvaunoda, mukuwedzera pakuita internship mumakambani ari muchikamu.
Chii chinonzi graphic dhizaini?
Kutanga, zvakakosha kuziva kuti graphic dhizaini chii uye kuti inobva kupi. Maererano ne AIGA (American Institute of Graphic Design), inogona kutsanangurwa se "unyanzvi uye tsika yekuronga uye purojekita mazano uye zviitiko zvine zvinoonekwa uye zvinyorwa". Graphic dhizaini ndeye zvese zvinozivisa meseji yekuona, kuburikidza nekutaipa, mufananidzo, ruvara uye zvinhu.
Dhizaini yemifananidzo yakatanga pakupera kwezana ramakore rechi XNUMX muEurope nekuda kwekuchinja kukuru kunoonekwa nekuda kwekuchinja kwemaindasitiri. Maguta anotanga kukura nekuvandudza kutaurirana kuri nani, zvekufambisa zviri nani uye kuenderera mberi kwehunyanzvi hwehunyanzvi. Kubva ipapo, Europe inotsvaga maitiro ayo anomiririra nguva itsva uye ndiyo nzira yemazuva ano inozvarwa. Ipapo kwakauya Chikoro cheBauhaus muGermany uye Art Deco muFrance. Kunyangwe muHondo Yenyika Yekutanga neChipiri, dhizaini yemifananidzo yaive yakakosha kuMadokero.
Nhasi graphic dhizaini yavepo yakanga iri digital. Shanduko kubva pabepa kuenda pachiratidziro zvave kureva kuti graphic dhizaini inogona kufambiswa zvinobudirira. Izvo zvakakonzerawo shanduko munzira yatinotaurirana kuburikidza nemavara kana mifananidzo mukati mekugadzira.
Graphic dhizaini haisi yekungoyevedza. Inosimudzira chiziviso, inopa hunhu, inogadzira hunyanzvi, inokonzeresa mutsauko maererano nemakwikwi kana inoratidza kukosha kwechigadzirwa kana mhando.
Graphic dhizaini mumakambani
Makambani ari kuramba achitsvaga vagadziri vemifananidzo, zvingave kuita kuti mapeji avo ewebhu ave nyore uye awedzere kutaridzika kune vatengi, kuita kuti masocial network avo ataridze hunyanzvi kana kuita kuti kutaurirana kwavo kubudirire.
Kana paine dhizaini yakanaka yakashanda, kambani inogona kuve nemabhenefiti akati wandei, akadai se:
- Kuwedzera kutengesa. Iine dhizaini inoratidza zvakajeka hunhu hunoda kuburitswa nekambani, mutengi ane hukama nehunhu hwako anoenda kune ichi chigadzirwa pane kusarudza makwikwi asina chaanoburitsa.
- Positioning. Chiratidzo chega chega chakabudirira chine toni kana hunhu hwayo. Mabhureki anozivikanwa pasi rose anogona kuzivikanwa nezvimwe zvinhu zvakawanda kunze kwemazita avo. Semuyenzaniso, Coca-Cola yakanyatso gadzirisa ruvara rutsvuku, kana Adidas inogona kuzivikanwa ipapo ipapo kana ukaona matatu perpendicular mitsetse.
- Kukwezva. Kunyengetedza ndicho chinangwa chikuru chekushambadzira. Icho chinhu chinogara chichitsvakwa uye graphic dhizaini chishandiso chikuru chekunyengetedza.
- Kutenda. Chiratidzo chine kutaurirana kwakanaka uye dhizaini inonyatso zivikanwa icharamba iri muretina yevatengi. Kana vakarangarira mhando yako, mukupedzisira ivo vanovaka kuvimba nayo sezvo ichave yakajairika kwavari.
Kugadzira dhizaini inozivikanwa mumhando, zvakakosha kuti pave negwaro rekuzivikanwa kwekambani. bhuku re kuzivikanwa kwekambani Igwaro rebhizinesi umo chiratidzo chechiratidzo chechiratidzo chinoratidzwa. Kuzivikanwa kwekuona kunogona kuve kwemavara mavara, logo, typography inoshandiswa, kuumbwa kana zvinorambidzwa padhizaini. Kana bhuku iri rikasatevedzerwa, pakupedzisira dhizaini haizobatanidzwe nemaitiro eiyo brand.
Unyanzvi hwemifananidzo yekugadzira
Kana ari hunyanzvi hunofanirwa kuve nemugadziri wemifananidzo, pane zvakati wandei zvakakosha kuti uve mugadziri akanaka uye nyanzvi yechokwadi: kugadzira, kunyatsoteerera, hunyanzvi hwetekinoroji uye kuita zvakasiyana.
La creativity Iko kugona kusiyanisa. Munhu akagadzira anogona kugadzira akasiyana uye akakosha madhizaini. Kusika kunogona kuva kwakazvarwa asi kunogonawo kudzidzwa. Iwe unogona kugara uchikurudzira kusika ne maekisesaizi, tarisa maitiro matsva uye tsvaga mazano matsva.
La kuterera kuteerera Zvinosanganisira kuva netsitsi, kunzwisisa vatengi uye kunzwisisa meseji yavanoda kutaura. The kugona kwetekinoroji iwo ese maturusi uye zvirongwa zvakatsaurirwa kune graphic dhizaini uye zvakakosha kuti uzvigone. Pakupedzisira, the zvinoshanda yemugadziri yakakosha kuziva nzira yekuenderana nechero mamiriro.
Naizvozvo, iwe watoona kuti graphic dhizaini yakakosha mukushambadzira. Icho chikamu chinooneka, chinotumira manzwiro akawanda, inovandudza mufananidzo wekambani, yakashandurwa zvachose muzera redhijitari, makambani anoida uye ivo vachava chikamu chenguva yemberi.