Nhasi, Microsoft, pamwe nemamwe mabhureki akadai seApple kana Google, vanoumba boka remakambani makuru uye ane simba pasi rese. Chokwadi ruzhinji rwedu tese, pane imwe nguva muhupenyu hwedu, takashanda nechimwe chezvigadzirwa zvatinopihwa neMicrosoft, ingave Shoko, Power Point, Windows, nezvimwe. Iyi mhando yanga iinesu kweanopfuura makore makumi mana, saka ngationei kuti Microsoft logo yakashanduka sei mumakore apfuura.
Isu tinoziva here kuti yekutanga logo yekambani iyoyo yaive yakaita sei? Isu tichatanga rwendo rwatinofanira kuenda makore akati wandei apfuura uye, kwatichawana kwakabva kambani iyi. Iyi mhando yakagadzira uye inoramba ichiumba chikamu chehupenyu hwevazhinji vedu uye, pamusoro pezvose, yenhoroondo yevanhu.. Ramba wakatarisa, apo isu tinotanga rwendo urwu runonakidza mune yakapfuura.
Ndeipi nyaya iri kumashure kweMicrosoft?
computerhoy.com
Zvechokwadi, paunonzwa mumwe munhu achitaura zita iri, haufungi nezvekambani chete asiwo nezvechimiro chinomiririra iyo, muvambi wayo Bill Gates, chimwe chinhu chisingashamise. Iyo kambani yakavambwa muna 1975, naBill Gates naPaul Allen, muguta reAlbuquerque.. Mukubwaira kweziso, nekuda kwehunyanzvi hwavo mukusimudzira nekutengesa kwezvirongwa zveruzivo, munguva pfupi vakakwanisa kuve macontractors eIBM.
Mumakore ekuma90, Windows ine mukurumbira pasi rese system yakaonekwa.. Nekufamba kwenguva, kumwe kubudirira kwakauyawo, sekuvandudzwa kweInternet Explorer, duramazwi reEncarta, Office suite nemitambo.
Vanopfuura mumwe wenyu, zvamazvirokwazvo, vachange vashamisika kuti zita reMicrosoft rinobva kupi, zvakanaka, vanobva kumazwi maviri echiRungu; microcomputer uye software, chinhu chiri nyore pakutanga kuona, handizvo here? Iyo kambani, mukutanga kwayo, yakasimudza pfungwa yekunyora zita rayo kupatsanura zvipfupiso zvemashoko maviri nenzira yehyphen., asi pfungwa iyi yakakurumidza kunyangarika kuti itsive zita racho sezvatinoriziva nhasi.
Rwendo rwekupfuura: Nhoroondo yeMicrosoft logo
Vavambi vese, vakadudzwa muchikamu chakapfuura, vakabatanidzwa mukugadzira nzira yekuzivikanwa kwekambani. Wanga uchifungei kugadzira logo iyi? Zvakanaka, isu hatizivi zvechokwadi. Zvinonzi vagadziri vakawana ndiro yevinyl uye kubva ipapo vakafunga kuti rekodhi-yakafuridzirwa font yaizova pfungwa yakanaka.
Imwe yefungidziro inoitwa uye iyo vanhu vazhinji vanobvumirana nayo, ndiyo typography yakashandiswa kugadzira logo yekambani yakafemerwa nemutauro wakashandiswa pakuronga. Chiratidzo chakagadzirwa ne sans serif font, yepakutanga yenguva uye yakatendeka inomiririra makore 70. Imwe nzira ye retro.
1980: kugadzirisazve rocker
Sezvatakaratidza, muna 1980 kugadziridzwa kwekutanga kwechiratidzo kwakaonekwa. Vanopa mufananidzo mutsva umo kurudziro inogona kunzwiwa mumapoka emimhanzi yenguva iyoyo. Chimiro chakasiyana zvachose kubva padanho rakapfuura.
Zita rekambani rakanyorwa pamutsara mumwe chete, kwete paviri sezvinogona kuonekwa munhanho yapfuura. Zvakare, iyo typographic font inoshandiswa yakanyanya compact uye ine imwe inokatyamadza kudhirowa mumavara ayo uye isu tinogona kutotaura zvehasha nekuda kwemakona akanongedza, zvinhu zvinotiyeuchidza nezveMetallica group logo.
1982: Welcome Blibbet
Makore maviri mushure mekuonekwa kwe rocker logo, zita remadunhurirwa rokuti "Blibbet" rinomuka. Iyo kambani inosiya padivi iyo nzira yeboka remimhanzi yatataura nezvayo, uye inotarisa pane zvakayerwa zvakanyanya uye zvekambani.
Kune zita rezita, sans serif font inoshandiswa zvakanyanya mukugadzira inoshandiswa. Chinhu chega chakaita kuti ive pachena kwaive kushandiswa kwemitsara yakachinjika paO hunhu iyo yakagadzira CD-yakafanana mhedzisiro. Izvi zvakaita, kuti tsamba iyi, yakashandiswa sechiratidzo chechiratidzo chekambani.
Kunopera 80s: Pac Man World
Imwe yeakarebesa yakashandiswa logos yekambani yakagadzirwa mukupera kwema 80. Vanhu vazhinji vakaitumidza kuti Pac Man logo, ikozvino tichaona chikonzero chezita remadunhurirwa iri. Nekugadzirwa uku, izvo kambani yaitsvaga kwaive kuratidza simba rayo uye kukosha kwayo mumusika.
Imwe yemhando dzakajairika munyika yekugadzira ndiyo yakasarudzwa pakuumbwa kwayo, Helvetica.. Font ichiri kushandiswa makore mashoma apfuura uye nhasi. Sezvakaitika kare, zvinogona kuonekwa kuti pane imwe nzvimbo inoshamisa pakati pemavara O uye S, iyo inotaridzirwa seinosimudzira apo kambani yakanyorwa uye inonzi Micro-soft.
Mugore re 2011, iyo kambani yakashandura chirevo chayo uye nayo pakanga paine shanduko shoma mukugadzirwa kwekuzivikanwa kwayo. Vagadziri vakaderedza kurereka kwaivepo pakati pevatambi.
Nguva yazvino
Mugore ra2012, ndipo panotanga kushandiswa iyi dhizaini nyowani yeMicrosoft logo. chitupa chakagadzirwa nevashandi vekambani yacho. Dhizaini yeitalic uye yakashinga typefaces yakasiiwa kumashure, uye nzira yakagadzirwa kushandisa akasiyana typeface, iyo Segoe UI font.
Zvisinei, chii Chimiro chechiratidzo chechikamu ichi chiratidzo chemavara chinoperekedza zita rekambani, izvo zvinoita kuti ive yakasiyana zvachose neshanduro dzakapfuura. Seti yemativi mana ane mavara akasiyana-siyana, ayo anoumba rudzi rwehwindo, chiyeuchidzo chehwindo reWindows, chimwe chezvigadzirwa zvekambani zvakabudirira zvikuru.
Kune akawanda, dzidziso dzakabuda mukati memakore eichi chinhu chakasiyana chechiratidzo, chimwe chazvo. inotiudza kuti rimwe nerimwe remavara rinomiririra chigadzirwa chekambani. Kureva kuti, iyo tsvuku ingave PowerPoint, yebhuruu inoenderana neIzwi, iyo yegirini kuXBOX inonyaradza kana Excel, uye pakupedzisira yero yaizobatanidzwa neBing. Muchidimbu, dhizaini ine simba kwazvo logo yakavakwa uye iri pano kugara.
Iwe unofungei nezve redesigns yakatambura neMicrosoft logo? Iwe unofunga kuti ikozvino logo inomiririra kambani yakatendeka here? Kwatiri, iri nyore logo inomiririra zvakakwana kambani. Kushandiswa kwekunyora kwakapfava uye chiratidzo chakachena uye, nekushandiswa kwemavara ekutanga, ipe iyo yepamusoro yepamusoro uye inoita kuti ionekwe kune marudzi ese evateereri.