Kune akasiyana mazwi echirevo kana zvasvika pakutaura nezve mufananidzo wemubatanidzwa.
Muhupenyu hwezuva nezuva, zvakajairika kuti kana uchitaura nezve a image corporate Ngatizviitei nenzira isiriyo, kuve zvakajairika kushandisa mazwi akajairika kana tichida kutaura nezvechiratidzo. Isu tinowanzo shandisa mazwi akadai se "logo" kana tichitaura nezvekumaka asi pachokwadi izvi handizvo. Logo haisi chimwe chinhu kunze kwe «vulgarization» yemufananidzo wekambani kana uchitaura nezvazvo nenzira yakajairika tinowanzo shandisa izwi iri kutaura nezve chero mhando, asi ichokwadi here ichi? Pane here zvimwe zvakasiyana kunze kwezita rakakurumbira re logo? Ivo varipo uye isu tichazviona pazasi.
Kana isu tichitaura pamusoro pechiratidzo isu tinofanirwa kuziva kuti kuti izotumidzwa zita pakutanga inofanira kunge iine Nombre uye kuti zita iri rirangarirwe uye riparadzirwe, kudyara kwaro kana kududzira kwakajeka kunodiwa, uku kududzira kunosiyana zvichienderana nehunhu hwemufananidzo wakajeka, uchikwanisa kuwana repertoire rese remazwi ekutaura nezvazvo, asi kana paine mazwi mazhinji, nei tichingoshandisa rimwe chete? Mhinduro kune ino ndiyo nzvimbo huru yatinofanira kutaurirana nekukurumidza nemutengi, nekuda kwechikonzero ichocho tinoshandisa izwi rimwe chete.
Mukati me zvirevo kana uchitaura nezve brands tinowana zvinotevera:
- Typography chete
- Icon chete (mifananidzo)
- Typography musanganiswa pamwe icon.
Aya matatu mazwi ndeawo anowanzo batanidza mifananidzo yemifananidzo, ichokwadi kuti tinogona kuwana zvimwe zvakasiyana asi tichigara tichishandisa zvinhu zvakakosha.
Ngatitarisei mamwe emazwi anoshandiswa mune mamwe mazita anozivikanwa.
Typography chete.
Ikoko reCocola-Cola muenzaniso wakajeka we logo (yakanaka logo) iri pamusoro pekushandiswa kweiyo typography semumiriri mukuru wechiratidzo, kugona kuita sechiratidzo kana iine yakashongedzwa zvemukati.
El isologist iye mudiwa asingagoni rarama usina chiratidzo chako. Izwi iri rinoshandiswa kana mucherechedzo une mufananidzo wakajeka wakagadzirwa netypography + mucherechedzo wakasanganiswa pasina mukana wekuparadzanisa.
Iyo isologo ndeye apo typography uye icon zvinosanganiswa pasina mukana wekuparadzanisa zvese zviri zviviri.
El imagotype iri kuzvimiririra zvakanyanya kugona paradzanisa zvinhu zvacho uye kuita zvakasiyana, typography uye icon zvinogara pamwe chete asi zvinogona kupatsanurwa uye kushanda zvakasiyana.
Iyo typography uye icon zvinhu zvinogona kupatsanurwa.
Kuroora asi kusiri kushoma, iyo isotype inomira kunze kwekushandiswa kwechiratidzo kuzvimiririra. Iyi vhezheni ine simba rakakura kana zvasvika pakunyorwa mundangariro yevatengi.
Isu tinotaura nezve isotype apo iyo mhando inongomiririrwa nemufananidzo.
Shandisa Tsamba Yokutanga yechiratidzo ndechimwe chinhu chinoshandiswa zvakanyanya pachinomiririra brand, mamwe emakambani anoshandisa mhando yematemu aya ndeaya: Chigaro, Macdonalds ... nezvimwe Ndezve kushandisa iyo kutanga chezita sechinhu chemifananidzo chinomiririra mucherechedzo.
Tsamba yekutanga yechiratidzo.
ari chidimbu Ivo anoshandiswa zvakanyanya nemamwe mabrand kuwana mazita anomiririra kuverengerwa "haarambe achienderera" achifanirwa kupereterwa kana kudanwa.
Inozivikanwa nekushandisa mavara akati wandei ezita rezita.
Mune zvimwe zviitiko, zvigadzirwa zvinoshandisa izvo zvatinodaidza kuti "chinhu chakakosha" chechiratidzo chaicho, chinogona kunge chiri muvambi kana munhu akakosha. Iyi vhezheni inoshandisa yega signature kuwana wega uye wakasarudzika kubata, inorasikirwa nemutsara asi inosimbisa iyo kukosha kwehunhu uyo anomiririra.
Kana iyo saini yemuvambi siginicha ichishandiswa semufananidzo wakajeka.