Iyo logo chinhu chakakosha chikamu chekuonekwa kwekuzivikanwa kwechiratidzo. Rega yako vanobatana kukuziva uye utaure meseji. Kunge angangoita ese magadzirirwo esarudzo mu branding, iyo logo chishandiso chekutaurirana, fambisa hunhu hwako sekambani uye ita mweya wechiratidzo uzivikanwe.
Kana isu tichitaura nezvemhando dzezvipfeko, izvi hazvina kusiyana. Iyo logo inoita basa rakakosha zvekuti, mumhando dzine mukurumbira, inogona kudzikamisa zvakare mbatya dzekutanga uye inotoshanda setampu yezvimwe zvigadzirwa. Chanel, semuenzaniso, inowanzoita. Kana iwe uri kutsvaga kurudziro yekugadzira iyo logo yeako chipfeko brand, usapotsa runyorwa rweakanakisa ekupfeka marogo marogo kuti ini ndichagovana mune ino posvo kuti iwe ugone kukurudzirwa. Zvakare, kumagumo, iwe unowana iyo gwara rinoshanda pamwe nemamwe matipi kuti ugone kugadzira yako logo.
Iwo akanakisa marogo ezvipfeko zvigadzirwa
3 yakanakisa mbatya dzemitambo marogo
Adidas
Kune akati wandei shanduro dzeAdidas logo uye dzese dzine dhizaini dhizaini iyo, kubva mumaonero angu, iri kubudirira kwazvo. Mitsara mitatu irimo muiyo imagotype inoshanda sechinhu chinozivisa chechiratidzo uye chave kutove chimiro cheimwe yehembe dzake. Fonti yakashandiswa ndeyechizvino, inondiyeuchidza zvishoma nezveramangwana, gobvu uye rakakomberedzwa.
Yangu yandinofarira vhezheni yechiratidzo ndiyo ine mitsetse yakatsetseka, iyo Kufunga kunopa pfungwa yekufamba iyo inokodzera zvakakwana nemweya wechiratidzo chezvemitambo.
Nike
Iyo Nike logo, ndinoreva dhizaini iri padyo neiyo yazvino, yakagadzirwa muna 1971 naCarolyn Davidson. Chiratidzo chakatobatanidza iyo "Swoosh", imagotype yechiratidzo icho chave chimwe chezvinyanyo kuoneka pasi. Sezvakaita nemitsetse yakatsvedza paAdidas, lIyo swoosh chimiro inoratidza iyo pfungwa yekufamba zvinodikanwa mumitambo yemitambo.
Mune logo yazvino yechiratidzo iyo "swoosh" haina kuchinjwa, chete izwi rekuti "Nike" rakawedzerwa mufonti kubva kumhuri yeFutura.
New Balance
Iyo New Balance logo iri muenzaniso wakanaka wedhisheni isingaperi. Sezvo yakasikwa muna1972, shanduko dzakaitwa dhizaini dzave shoma uye dzichiripo aesthetic ndeyazvino kwazvo uye inoshanda kwazvo. Iine makore akawanda kwazvo enhoroondo, iyo New Balance logo yave inomiririra zvikuru iyo mhando. Paunenge uchifunga kana iwe uchida kuvandudza kambani yako logo, zvakanaka kuti uongorore zvauchazowana nekuzviita uye nezvaucharasikirwa nazvo. Munyaya yeNew Balance, kuchengetedza chengetedzo imwechete kwenguva yakareba yakashanda mukuda kwayo, ichipa iyo chiratidzo chakasimba kwazvo chitarisiko.
Nezve dhizaini, logo yacho inoumbwa neyekutanga kweNew Balance. Iyo typeface inoshandiswa, yakafanana neAvant Garde Gothic mune yakashinga maitiro, yakaputswa nayo mimwe mitsara inogadzira yekumhanyisa mhedzisiro, rakanakira hachizi yakazvimisikidza semutengesi weshangu yemitambo. Mune sneakers, ivo vanoshandisa chete iyo "N" sekureva kwechiratidzo, saka vane tsamba iyoyo se yekuwedzera chiratidzo chekuzivikanwa.
3 akanakisa emhando yepamusoro marogo
Gucci
Munyika yezvigadzirwa zvemhando yepamusoro, Gucci rave nzvimbo. Iyo yekutanga vhezheni yechiratidzo yacho yakagadzirwa muna 1921 naAldo Gucci mukuremekedza baba vake, Guccio Gucci. Uine yakashomeka dhizaini, mavambo mababa anoonekwa akatarisana uye akarukana, achigadzirisa mufananidzo uyo wakatsikwa neiyo kambani yeItaly pane angangoita ese marudzi ezvigadzirwa uye machira. Nhasi, kushandiswa kwema initials kunochengetwa, kunyangwe marongerwo akachinja zvishomakana, kuisa zvese "G", zvichiri zvakabatana, asi mupfungwa imwechete.
Paunenge uchigadzira logo, zvinogona kuve nenjodzi kuishandisa mumavara akasiyana panguva imwe chete. Nekudaro, sekuratidzira kwaGucci, kana iyo logo iri yemunhu zvakakwana uye paine kubatana kwakasimba nechiratidzo, unogona kuzviita pasina dambudziko. A) Hongu, unogona kuwana iyo Gucci logo mune dzakasiyana shanduro: nhema, chena, sirivheri toni, goridhe ...
Chanel
Chanel ine isotype uye ine vhezheni yechiratidzo yakanyorwa chete yezita rechiratidzo, ese ari maviri anozivikanwa zvikuru uye anomiririra femu yeFrance.
Iyo isotype dhizaini inoumbwa ne Coco Chanel mavambo, musiki wechiratidzo. Iwo ma "C" maviri anoratidzika kunge akapindirana, chimwe chazvo chakanyorwa zvakajairika uye chimwe chakarongedzwa sekunge chaive kuratidzwa kwetsamba mugirazi.
Zvisinei, kusvikira nhasi, iyo logo ine chete typography yakawana simba, ichionekwa pakunyorwa kwezvigadzirwa zvefekitori pasina kuperekedzwa neiyo isotype yakagadzirwa muna 1925. Fonti yakashandiswa ndiCouture, yakasimba kwazvo yakasarudzika yakaoma-tsvimbo typeface iyo, kana yakabatana naChanel, ave mumiririri wezvega Yechiratidzo.
Moschino
Ini ndaida kukuunzira iyi logo semuenzaniso nekuti ini ndinofunga inozadzisa chakakosha chinodiwa mukugadzirwa kwemalogo ezvipfeko zvezvipfeko. Chiratidzo chinofanira kuratidza mweya wechiratidzo.
Moschino, yakaenda pamusika seyega uye yakasarudzika fashoni imba, inozivikanwa neayo eccentric uye mavara magadzirirwo. Iko kusimba kweiyo Italian femu inofamba pachayo zvishoma kubva kune yakashongedzwa uye yakawedzera echinyakare maitiro emhando dzakadai seGucci kana Chanel, logo yayo, nekudaro, inofanira kuzviitawo. Saka, pakurongeka, yakasarudza a minimalist aesthetic, ine gobvu san serif typeface, ichisiya nzvimbo diki pakati pevatambi vane chimiro chakareba. Zvichiri kuve nyore, iyo logo ine yekubata kweguta uye yazvino inokwenenzvera chaizvo nemhando yechiratidzo.
Ndinoona zvichinakidza kuratidza chimwe chinhu chekuzivikanwa chitarisiko icho chave zvakare chiratidzo cheMoschino. Muna 2014, Jeremy Scott, director director, akatanga kunhuwirira "TOY". Bhodhoro rakaumbwa kunge teddy bere uye iyo yose pefume yekusimudzira mushandirapamwe yakatarisa pane chidhori. Yakanga ichivhiringidza uye kure kure ichibviswa kubva kune imwe sitiroko yemamwe marangi emhando yepamusoro ayo maitiro aive akakwirira kwazvo. A) Hongu, "TOY", bere raMoschino, rakava chiratidzo chine simba, ichiwedzera kushandiswa kwayo kune zvimwe zvigadzirwa zvefem, kunyanya mumutsetse wefashoni wevana.
3 akanakisa asina kujairika ekupfeka marogo marogo
Stradivari
Iyo logo yechiratidzo cheSpanish cheInditex chakagadzirwa pamberi pekutsvaga kwekambani neboka. Mumashanduro ayo ekutanga "S" yekutanga inotsiviwa nechubvu chinofamba. Nekudaro, mune ino dhizaini, kunyangwe iyo iconic treble clef yasara, iyo "S" yakawanikwa.
Iyo logo inoreva zita rechiratidzo. Stradivarius ndiro izwi rinoshandiswa kureva violin yakaitwa neItaly Antonio Stradivari, aive mumwe weanozivikanwa luthiers munhoroondo. Iwo ma violin anozivikanwa nehunhu hwavo uye kugona uye, nekupa iyo zita iro zita rimwe chete, mhuri yeTriquell, muvambi weStradivarius, vaida kuti tsika idzi dzibatanidzwe nemhando yavo yehembe.
Iyo logo, inoumbwa nechiratidzo chemimhanzi uye a script typeface, inokwanisa kuenzanisa nyika yemafashoni uye nekwakabva zita racho neicho chako uye chazvino kuzivikanwa kweasina kujairika fashoni brand.
Revhi
Revhi, yakavambwa muna 1953 muCalifornia, muenzaniso wekuti sei, kuchengetedza zvinhu zvinomiririra zvakanyanya izvo zvine chekuita nechiratidzo, iwe unogona kumutsidzira uye kugadzirisa iyo logo kusvikira wawana vhezheni inoenderana inoenderana nemaitiro echinguvana.
Iyo logo ine mavhezheni mazhinji, asi pane zvinhu zviviri zvakasimbiswa semumiriri weiyo brand uye izvo zvatove chikamu chekodhi yayo yekuona: iyo tsvuku uye «R» Chiratidzo chakakomberedzwa nedenderedzwa rakatemwa. Mune mamwe mavhezheni ayo, chaizvo mune iyo logo iyo inotungamira webhusaiti yayo, izwi rekuti Levi rinowanikwa riine mu dzvuku zvinyorwa bhokisi rinoenzanisira chimiro chemapapiro ebete. Aya mapapiro ebheta aripo muhomwe dzekumashure dzejean, chigadzirwa chaRevhitiko, uye ndosaka ivo vakabatanidzwa mune yavo logo.
Panyaya yaRevai, ndinoiona ichinakidza kuti zvakanaka sei iyo kodhi yemavaraKusvika padanho rekuti kana nhasi tikaisa tsvuku padhizaini dhizaini, vazhinji vedu taizongoerekana tafunga nezveAmerican brand.
Zara
Iyo Zara brand, zvakare iri yeInditex, yakavakirwa pane pfungwa yekuti zveumbozha uye dhizaini zvipfeko zvinogona kuwanikwa kune wese munhu. Yako logo inonyatso kuendesa iwo meseji. Iyo femu yakasarudza a minimalist logo izvo zvinotoyeuchidza nezve haute couture mafashoni dzimba.
Iyo logo, iyo inowanzo kuratidzwa mutema pane chena kumashure kana chena pane yakasviba kumashure, ine iyo zita rezita mune yakasarudzika typeface iyo, mune yayo yazvino vhezheni, inojekesa zvakajeka kune mafashoni magazini senge Vogue kana Harper's Bazaar uye batanidza nenyika yese yeumbozha uye dhizaini.
Maitiro ekugadzira iyo yakanakisa logo yeako zvipfeko brand
Ndinovimba iyo mienzaniso yandakuratidza iwe yakashanda kukukurudzira iwe. Sezvaungave iwe waona, iyo logo chinhu chakakosha kwazvo mukati me branding yekambani uye inobatsira kuve neakajeka uye akanyatso-kuvharwa maziso ekuona. Kufambisa maitiro ekugadzira yako logo ndinokusiya pano mamwe madiki madiki anogona kubatsira zvakanyanya kutungamira dhizaini yako.
Zvese zvinotaurirana
Paunogadzira kuoneka kuzivikanwa kwekambani, imwe neimwe yezvinhu zvinotaurirana. Naizvozvo, iwe unofanirwa kudzora zvaunosanganisa mu logo yako uye magadzirirwo esarudzo aunoita, kunyangwe achitarisira aesthetics, haifanire kungovakirwa pachazvo chete, uye havafanirwe kuve vakasarudzika.
Sechiratidzo une meseji uye chitupa uye izvo zvinofanirwa kuve pachena mune yako logo. Usati wagadzira logo yako, gadzira mhemberero mauri kuisa izvo zvaunoda kutumira uye tora pamwe nedhizaini. Kana, kuburikidza neiyo logo, iwe ukapa inopesana meseji, iwe unogona kuvhiringidza yako vanobatana uye kunyangwe mumiriri uye musanganiswa wekukosheswa kwechinhu ichi chekuzivikanwa ungarasika
Kana iwe ukanditendera rimwe zano, kurerutsa kunogona kukubatsira. Zvinoenderana zvakanyanya nechiratidzo, uye kune mafemu anokukumbira iwe kuti uwane eccentric uye wakawandisa dhizaini. Nekudaro, dzimwe nguva kana isu tiri kupinda mukugadzirwa kwemifananidzo isu tine iyo horror vacui uye isu tinowanzo kuunza zvinhu zvisingataure chero chinhu. Kana paine zvinhu zve logo yako zvisingataure chero chinhu, kazhinji zviri nani kuti uzviteerere, nekuti zvinodzikisira meseji uye zvinogona kudzikisira mukurumbira wezvinhu izvo zvinoshanda kutaurira kuti rako rudzii.
Dzidza kukwikwidza
Kuona zviri kuitwa nemakwikwi kunogona kukubatsira kuti uone kuti kupfura kuri kuenda kupi. Handisi kuti iwe unofanirwa kuteedzera zvinoitwa nemakwikwi.iyo logo chiratidzo chakasarudzika chechiratidzo, saka chinofanirwa kuve chega uye chakasarudzika. Asi kana paine makambani anga ari muchikamu kwemakore uye akaedza zviuru zvezvisarudzo uye mazano, zvine hungwaru kutsvaga kurudziro mune avo magadzirirwo uye dzidza nhoroondo yemalogo ako kuti uone mafomula uye macode ekuona izvo zvisina kushanda kana izvo zvavanazvo. Kuziva makwikwi ndiyo hwaro hwekutangisa kuvaka yako wega uye yekugadzira logo.
Funga nezvetsigiro dzako
Dzimwe nguva isu tinokanganisa kugadzira chimwe chinhu tisingafunge nezve rutsigiro rwuchazoshandiswa uye munzvimbo dzainofanira kuitiswa. Kana isu tisingafunge nezve izvi, tinogona kugadzira logo inoshanda kwazvo pawebhu, asi isingashande pamairi edu kana setampu pane zvigadzirwa zvedu.
Nokudaro, Usati wagadzira logo yako iwe unofanirwa kuve wakajeka nezve zvaunoda iwe. Zviripachena, muhupenyu hwese hwekambani zvido zvitsva zvinomuka uye, sezvatatoona, izvi inogona kugadziriswa nekugadzira shanduro nyowani yeiyo logo. Asi kana iwe uri muchikamu chekutanga dhizaini, zvakanaka kuti ufunge nezve izvo zvichazoshandiswa uye mangani mavhezheni aunoda.
Uye zvakare, ini ndinokurudzira kuti iwe ubatanidze mune yako yemubatanidzwa inoonekwa bhuku rekuzivisa, izvo zvinoshandisa logo yako ndezvechokwadi, ndedzipi shanduko dzinogona kuitwa, ndeapi masayizi ainotsigira uye neshanduro dziripo. Nekudaro, kana iwe ukashanda nemumwe munhu kana kana iwe ukagadzira logo yemumwe munhu, ivo vanozoziva maitiro ekuishandisa nemazvo, vachishandisa mukana wayo izere kugona.
Ita kuti ive yega uye yakasarudzika
Yako logo chichava chinhu chekutanga chako vanobatana ona kambani yako. Naizvozvo inofanirwa kuve inomiririra, yega uye yakasarudzika. Zvazviri taura zvinhu mu logo yako zvinotaurira kuti kambani yako chii uye chii chinoita kuti ive yakakosha uye yakasiyana. Kusanganisira graphic element, isotypes, inoshanda zvakasiyana kubva kuzita rekambani izano rakanaka rekusimbisa kusangana pakati peiyo logo uye iyo mhando.
Ita shuwa kuti logo yako inoenderana neako chiratidzo chechiratidzo chako
Kunyangwe iyo logo ichiwanzo gadzirwa kunyangwe iyo kambani isati yatanga kushanda, izvi hazviwanzo kuitika. Kune zvigadzirwa zvinotanga kutengesa pasina kuve neyakajeka kuoneka kuzivikanwa uye izuva nezuva iro riri kuumba iro zvishoma nezvishoma. Kana iyi iri nyaya yako uye iwe urikuda kuyedza kutsanangura chinoonekwa chekambani yako, ndinokurudzira kuti iwe udzidze zvawakaita kusvika ikozvino uye uone ndezvipi zvinhu zvakakushandira uye zvazove zvinomiririra yefashoni yako yakasimba.
Chokwadi, iwe unogona kunge usina kuziva wakatanga kushandisa ekuona macode uye mapatani. Kana vachishanda, usavarase uye dhizaini kana kugadzirisazve logo yako zvichibva pairi.