Kugadzira logo hachisi chinhu chiri nyore kuita, kunyangwe chingaite sekudaro. Uye ndezvekuti, kunyangwe ichingoumbwa nemavara chete, kusarudza iyo yakakodzera typography kuitira kuti ienderane nezvatinoda kuratidza nezve brand. zvinoda moyo murefu. Sei? Nekuti iwe unofanirwa kuwana akanakisa mafonti elogos.
Zvichienderana nerudzi rwemhando, zvauri kuda kutaura uye kuti ndeapi mazwi achashandiswa, iyo typography inofanira kuchinja neimwe nzira. Uye isu tinoziva kuti kune akawanda pamusika, zvese zvemahara uye zvakabhadharwa. Tokupa ruoko here kuti ndikuratidze zvakanakisa?
Hunhu hweiyo yakanaka typography yelogos
Usati wasarudza mafonti akanakisa elogos, iwe unofanirwa kuziva kuti ndeipi mitemo inotonga mafonti aya.
Izvo zvinoratidza hunhu uye maitiro
Mune mamwe mazwi, icho chikamu chehunhu hwechiratidzo. Tinokupa muenzaniso. Fungidzira kambani yezvinodhaka. Anofanira kunge ari serious, anoziva zvaanoita, etc. Uye kune yako logo iwe unosarudza comic mhando font. Hunhu hwaizovapo chaizvoizvo here?
Izvo zvinodikanwa kuti tsamba ye logo enderana nematauriro anoita kambani nevatengi vako, nekuti kana ukasadaro, hauzobatana.
ita kuti iverengeke
Izvi zvakakosha nekuti logo inogadzirwa nemavara uye kana isingaverengeke havazokwanisi kuzvizivisa, ndoda kuzvirangarira (kupfuura "iyo logo yakashata yandisingagone kuverenga"). Chokwadi, haudi kuti vave neiyo brand image.
Usasanganise mafonti
Zvechokwadi, Ndiyo mwero mukugadzira. Kunyangwe zvisina kudaro radical. Muchokwadi, anosvika maviri akasiyana mafonti anotenderwa, asi chero bedzi achienderana. Kana iwe ukashandisa mafonti akasiyana kwazvo anogona kudarika mumwe nemumwe.
Iwo akanakisa mafonti elogos
Zvino, hongu, tichakupa runyoro rweakanakisa mafonti elogos, zviri nani emahara, kunyangwe iwe uchigona kuwana zvishoma zvese. Wakagadzirira here?
Morganite
Tsime iri Ndiyo imwe yeanonyanya kushandiswa mulogos nekuti iri nyore kuverenga uye zvakare inoshandisa yakarebesa maitiro inoita pesvedzero kana iwe uchiishandisa mune logo. Ehe, isu tinokurudzira kuti ave emazwi mapfupi nekuti, kureba, kunowedzera kuneta kushandisa font iyi.
Uyewo, ine mukana wekugona kushandisa anosvika gumi nemasere masitayera akasiyana.
unogona kudhaunirodha pano.
Avenir
Taipa iyi ndeyekare, kubvira payakabuda muna 1988. Uye zvisinei nazvo, Ichiri imwe yeanonyanya kushandiswa. Mugadziri wayo ndiAdrian Frutiger uye, kunyange zvakadaro zvichibva pazvimiro zvejometri, chokwadi ndechekuti kana ukaiona, haiite se "linear", asi ine zvinyorwa zvayo zviduku.
Vagadziri Vanoti zvinounza kubata kwekudziya, tichichengeta kuwirirana.
unogona kudhaunirodha pano.
baltica
A typography yandinoda zvakanyanya nekuti siya nzvimbo pakati pemabhii kuitira kuti isazara zvakanyanya. Iwo mavara ari nyore kuverenga, ari nyore asi panguva imwechete ane mipendero inovapa iyo spatial hunyengeri.
unogona kudhaunirodha pano.
worksans
Isu tiri kutaura nezve yemahara font, kunyanya mafonti eGoogle, saka iwe uchave nayo inowanikwa zvakanyanya. Iri nyore, ine mavara akanyatsocherechedzwa asi isina kuzara. Yakanakira mamwe echinyakare logos.
unogona kudhaunirodha pano.
Expletus Sans
Mune ino kesi isu tinotaura nezvayo imwe yemazuva ano uye, pamusoro pezvose, typography inoshamisa, nokuti paunotarisa mavara unoona kuti haana kuvharwa zvachose, saka maitiro avo makuru.
unofanira kuishandisa marogo emakambani ehunyanzvi kana ayo anoshandira ramangwana, asiwo mune avo vanoda kubuda kunze.
unogona kudhaunirodha pano.
nyengeterai
Zvekutaura nezve Orelo. Iko kutaipa inokwevera kutarisisa kwakawanda kune sitiroko yayo, iyo inosanganiswa nemitsetse yakakora uye mitete. Izvo zvinoita kuti ive neyakagadzika kuumbwa. Asi, nekuwedzera, ine triangular kubata mune dzimwe shamhu dzinopa iyo exotic kutarisa.
unogona kudhaunirodha pano.
Garamond
Iyi font ndeimwe yeanonyanya kuzivikanwa. Vanyori vazhinji vanorishandisa sebhuku ravo nekuda kwekuverengwa kwaro. uye, panguva imwe cheteyo, nokuda kworunako rwayo rwounyanzvi. Haisi mutsara wekunyora, asi ine humwe hunhu hunokwezva kutarisa, semagumo kana iwo macurve ayo anoburitsa mumabhii.
Mune zvishongo, fashoni, makambani erunako anogona kunge akanaka kwazvo se logo.
unogona kudhaunirodha pano.
Playfair kuratidza
Zvakafanana neyakapfuura, une Playfair kuratidza, typeface iyo shandisawo shamhu dzakatetepa uye dzakakora (kunyangwe muchiitiko ichi makobvu anokunda mamwe).
Hunhu hwetsamba hunoyevedza uye hwakaoma, yakanakira semuenzaniso kune jewellery sector, yakasarudzika kana kunyange mota.
unogona kudhaunirodha pano.
Iconic
Iyi font inobata maziso, kwete chete nekuti mamwe mavara ayo haanyatso kubatana, asi nekuti Iri tsamba yakatenderedzwa, minimalist uye pamusoro pese pedyo. Yakanakira tekinoroji midhiya asiwo kuzvikamu zvine hukama, kunyangwe zvechikafu kana hutano sezvo zvidimbu zvakachekwa zvichinyatso ratidza kubatana kwavanoda kuti vawane mabhenefiti.
unogona kudhaunirodha pano.
eczar
Yakagadzirwa naVaibhav Singh, iyi typeface inoda kuziva nekuti, kunyangwe ichiverengeka, Ine mamwe magumo mumabhii anoita kuti tifunge nezvechimwe chinhu cheAztec kana kubva kutsika yekare. Nekuda kwekukakavadzana mumazwi ayo, inogona kunge ichishamisa kune fashoni kana kunyange chikamu chemutemo.
unogona kudhaunirodha pano.
Trajan
Chokwadi unorangarira bhaisikopo rine zita raive neiyi typeface. Muchokwadi, inoshandiswa zvakanyanya, uye saka inobatsirawo kune logos. Hongu zvirokwazvo, inongori mumavara makuru uye inobva patsika, nhoroondo uye yekare, ndosaka zvingave zvakanakira chikamu chekudzidzisa kana zveumbozha logos, masangano, nezvimwe.
unogona kudhaunirodha pano.
Motserati
Yekupedzisira yemafonti elogos yatinokurudzira ndeiyi. Yakagadzirwa naJuliet Ulanovsky uye cIyo ine 18 akasiyana masitaira uye uremu kuti ichinjire kune iyo dhizaini yaunoda itira logo.
Tinogona kukuudza nezvake yakakora (zvichida muzvikamu zvese zvetsamba imwe neimwe), kunze kwekunge pasina nzvimbo yakawanda pakati pavo. Nekudaro, inoverenga zvakanaka uye yakanakira mabhureki ane classic maitiro pasina kuve "vintage".
unogona kudhaunirodha pano.
Sezvauri kuona, rondedzero yeakanakisa mafonti elogos angave akanyanya, refu runyorwa. Iwe unokurudzira chero isu kuti tiwedzere kune iyo rondedzero?