ari logos ave aripo kwenguva yakareba. Iwo mucherechedzo unooneka wechiratidzo chavanobva uye vane chinangwa chokunyorwa mundangariro dzeavo vanochiona kuti chiyeukwe ndokuzivikanwa. Asi, hapana imwechete yakanakisa logo, asi mazhinji acho.
Kwemakore kwave kune ma logos akakonzera manzwiro uye ayo nhasi achiri kushanda uye anozivikanwa kunyangwe asina kutakura zita rechiratidzo. Garwe reLacoste, chidhori chakagadzirwa nematayi eMichelin, kana apple rakarumwa neApple inongova mimwe mienzaniso. Asi unoda kuziva here ndeapi ma logos akanakisa munhoroondo? Isu tinovaitira wongororo.
Nike, ingave yakanakisa logo here?
Hapana mubvunzo kuti, mukati meongororo dzakawanda dzakaitwa (kunyanya kuUnited Kingdom neAmerica), vakaita kuti Nike isimuke. pazviitiko zvakawanda nemubairo wekutanga weakanakisa logos munhoroondo.
Hapana mubvunzo kuti Nike 'swoosh' ndiyo yakanakisa logo nekuzivikanwa. Wese munhu anozvizivisa nemhando yacho kunyangwe pasina zita pairi.
Uye zvino zvatinotaura nezvazvo, unoziva here kuti zvine hukama nebapiro remwarikadzi Nike? Uyu aive mwarikadzi wechiGreek uye akafemerwa naCarolyn Davidson paaigadzira logo.
Zvichave nekuda kwekuzivikanwa uku kuti, kunyangwe shanduko shoma dzakaitwa, ichiri iyo logo inonyanya kuzivikanwa yezvizhinji zviripo.
apuro
Kupa zita Apple kuri kuita kuti pfungwa dzako dzigadzire mufananidzo weapuro (kazhinji sirivheri) nekurumwa kurudyi rwayo. Asi iro apuro rine muswe here? Uye shizha? Zvino zvatakakusungai?
Pakutanga, logo yacho yakanga isina chekuita neiyo yatinoziva iye zvino. Uye ndezvekuti chiratidzo chekutanga chavaive nacho chaive chidhirowa chaIsaac Newton pasi pemuti wemuapuro, aine apuro mumusoro make (uye chirevo chengano chinoti munhu akawira pamusoro wake uye zano 'guru' rakauya kwaari. ) Zvisinei, Steve Jobs pachake aiziva kuti izvi zvakanga zvisiri kuzoshanda uye, gore rakatevera, logo yakashandurwa kune yemazuva ano, chete iyo yakagadziridzwa, kazhinji mune geometric retouching uye mavara, kusvikira ikozvino.
Uye pamwero wekuti ndiyo yakanakisa logo munhoroondo, isu tinofanirwa kuisanganisira murondedzero kubva nhasi icho logo, nekungoitarisa chete, zvinoita kuti tizive mhando (uyewo umbozha, zvinofanira kutaurwa).
The London Underground
Ngatiendei neimwe yeakanakisa logos munhoroondo. Uye isu tinozviita, kwete nemhando yakanangana kutengesa (kutaura nemazvo), asi kupa masevhisi ekufambisa. Tiri kutaura nezvei? Zvakanaka, iyo London Underground.
Kana usati wamboona iyo logo, iyi ndiyo denderedzwa rine mitsetse yakafara mutsvuku nebhara rebhuruu, yakapamhama zvishoma pane denderedzwa, pakati paine zita rekuti "Underground."
Iyi dhizaini inogona kutaridzika sechiratidzo chekumira, ndeimwe yeakareba-anomhanya logos muLondon, kunyanya sezvo yakanangana neyokutanga yayaive nayo, yaivewo denderedzwa rine bhara (uye mamwe mashoma mamwe mashoko) .
Ndinoda new york
Pasina kupokana, iyi ndeimwe yeayo ayo akawanda anokodzera seyakanakisa logo. Uye hazvisi zvishoma, nokuti munhu wese anoziva zvazvinoreva, kunyangwe vasina mazwi ese. Semuenzaniso, 'rudo' runotsiviwa nemoyo uye 'New York', kana kuti 'New York' ine acronym NY.
Kunyange zvakadaro, sezvo yakagadzirwa muna 1977 naMilton Glaser yeNew York State Department of CommerceYakakwanisa kugara nekufamba kwenguva, kunyanya nekuti inoratidza rudo kuguta.
Pamusoro pezvo, nekuda kweiyi logo mamwe akawanda akafanana akaitirwa mamwe maguta.
Coca-Cola
Sezvaunoziva, kekutanga Coca-Cola ichitengeswa, yaive muma pharmacy kubva yakauya semushonga. Zvisinei, nguva yaita kuti chive chinwiwa chinodhaka chinotengeswa zvakanyanya pasi rose.
La logo yakatanga kugadzirwa muna 1887 Uye chokwadi ndechekuti, kunze kwema tweaks mu typeface uye mavara, chokwadi ndechekuti hwaro hwayo hwakachengetwa. Chaungasaziva ndechekuti kunyangwe iyi logo ndeimwe yeakanakisa pakuvanza subliminal meseji. Vamwe vanoti nzou inowanikwa mushoko rokuti "Muswe"; Vamwe vanoti kana rikadzoserwa kumashure, rinogona kuturikirwa kubva muchiArabic (shanduro yaro ingave "kwete Mohammed kana Mecca"); kuti ukaiisa yakatwasuka uchaona murungu achisvipira imwe nhema ... Chokwadi? Iyo inoonekwa seimwe yeakanakisa logos. Pasina kupinda mune mamwe marudzi ehurukuro.
Michelin
Unoziva here kuti chidhori cheMichelin chine zita? Zvakanaka hongu, inonzi Bibendum, chidhori chidiki chakagadzirwa chine matai emhando yakawanda. Asi chenjerera, pakutanga, muna 1894, zvakanga zvisina kudaro, asi zvaiita senge munhu wechando akanga akafukidzwa netambo.
Nokufamba kwenguva akavandudza "nhamba" yake pasina kurasikirwa nehuremu hwake, kunyange mumakore achangopfuura akarasikirwa nehuremu hwakawanda.
Magazini akawanda, masangano anoshambadza, uye kunyange vatapi venhau vakairangarira sechiratidzo chakanakisisa chezana ramakore rechiXNUMX. Uye iyo yevakatanga kubuda yakaonekwa nebanga rine ropa kana nefodya nemagirazi (uye kwete nechitarisiko chakanaka sezvazvino).
Nzombe yeOsborne
Kana ukafamba uchipfuura nemuSpain, zvinokwanisika kuti, pane dzimwe nguva, uchasangana nechikwangwani mumugwagwa wenzombe. Ingori dema silhouette. Hapachina.
Zvakanaka, iwe unofanirwa kuziva kuti iyi yaive iyo nzira yekusimudzira Brandy de Jerez Veterano, kubva kuOsborne. Uye nhasi inoziviswa se "tsika uye hunyanzvi nhaka yevanhu veSpain." Saka zvinogona kutaurwa kuti ndiyo yakanakisa logo yemhando yako.
Shell
Sezvaunoziva, Shell isimba uye petrochemical kambani asi, Iwe unoziva here kuti zvisati zvaitika yaive kambani yekare, curiosities uye oriental seashells? Ndizvozvo.
Kwavari kuchinjana kweparafini nemateko ekumabvazuva kwaibatsira zvikuru. Asi zvishoma nezvishoma vakanga vava kuchinja bhizinesi kuenda kune razvino. Chavakachengeta ilogo yavaive nayo, kunyangwe paine shanduko shoma. Uye ndizvozvo Kana vasati vashandisa goko remussel, muna 1904 vakatanga kushandisa goko rescallop.
Kubva 1971 logo yayo haina kuchinja, payakagadzirwa naRaymond Loewy.
Sezvauri kuona, kune akawanda logos, uye mamwe akawanda atakasiya tisina kutaura kuitira kuti tirege kufinhwa zvakanyanya, izvo zvinogona kutsanangurwa seyakanakisa logo, asi chokwadi ndechekuti izvo zvingatiita kuti tirege kufuratira vamwe vazhinji. Pamusoro pezvo, kuzviisa pasi kunouya pano sezvo, kunyangwe kana ongororo dzichiitwa kuti vasarudze zvakanakisa, ipfungwa yemumwe nemumwe wavo. Saka, chii chingave chakanyanya kunaka logo kwauri? Tizivise!