Mhepo: YouTube
Malogo emota anoratidzirwa nesimba rawo uye zvemitambo. Zvizhinji zvemhando dzemotokari dzakazvipira kune yakachengeteka, inozivikanwa uye yakasarudzika dhizaini.
Chiratidzo, chinokwanisa kuzvisiyanisa kubva kune vamwe iine chiratidzo chimwe chete kana chiratidzo chinomiririra zvizere humwe hutsika hunopihwa nekambani vatengi vayo.
Nechikonzero ichi, tauya kuzotaura newe nezve rudzi muchikamu chemotokari chiri kutungamira budiriro uye umbozha kwese kwainoenda, tinotaura nezveBMW uye kuti logo yakapfava yedenderedzwa yakakwanisa sei kukwezva kutarisisa kweruzhinji rwese uye kwemakore mazhinji enhoroondo nekushanduka-shanduka.
BMW: chii uye maitiro
Kunobva: Mr Creative
BMW, muchirevo chako, ndiwo mapfupi emutsara wemazwi echiGerman anoreva Iyo kambani Bayerische Motoren Werke AG. Uye haisi yakawanda kana yakaderera pane imwe yeanonyanya kukosha uye akasarudzika mabhureki emota dzeGerman pamusika.
Haisi mhando yakapfava, sezvo BMW yakanyorwa seimwe yemhando dzemhando yepamusoro pamusika wemotokari. Zvakanyanya, zvekuti ruzhinji rwemotokari dzayo ndeyemitambo uye yepamusoro-soro.
Iyi brand ine mukurumbira, yakatanga sedzimbahwe muguta reMunich (Germany), uye parizvino, yatova nemamwe mahofisi akapararira pasi rose. Zvakanyanya, zvekuti isu parizvino tinogona kutaura kuti imhando inokwikwidza nemamwe mabhureki muchikamu chimwe chete uye nhanho, mune iyi kesi, Audi kana Mercedes-Benz.
Zviratidzo
- Tinogona kuwedzera kuti BMW haina chete patented semhando yemotokari, asiwo anotora chikamu semutsigiri mukuru mune mimwe mitambo yakawanda. Neiyi nzira, tinogona kuona kuti iri imwe yemhando yemhando inogadzira hunhu hwakakomba uye hwemitambo, zvichienzaniswa nenhevedzano yemitambo inoreva zvakafanana.
- BMW yatove nekutengeswa kwemotokari dzemagetsi. Ndiyo imwe yemhando iyo yakabatanawo nekuchinja kukuru kwenzvimbo mumakore achangopfuura, saka zvinoita sekunge tiri kutaurawo nezvazvo. brand yakazvipira kusimudzira uye kupa nhevedzano yegwara uye kuvandudzwa kwenharaunda yedu.
- Sezvo iri mhando yemotokari yepamusoro-soro, tinogona kutaura kuti mitengo kana kukosha kwemotokari dzayo inosanganisira hunhu hwepamusoro, sezvo tiri kubata nemotokari dzehunyanzvi, uye. dhigirii repamusoro reinjiniya inodarika mota.
Evolution yeBMW logo
Mhepo: YouTube
1913 - 1916
Kunobva: ozAudi
Yekutanga BMW logo yakagadzirwa nemhando yedenderedzwa chimiro kana medallion yakagamuchira zita reRapp Motorenwerke. Mukati, paprofile pake paive nerudzi rwebhiza dema, uye izvo zvakatevedzera bhiza rine mukurumbira rakatorwa kubva pabhodhi rechess.
Medallion yaive yakakora uye yakakura, pakasara zita rezita uye pairatidzwawo zvimwe zvinhu, zvakaita semitsetse michena yakasiyana nedzimwe nyeredzi.
1916 - 1933
Kunobva: motorworld
Chiratidzo chechipiri chakatotanga kuve nechimiro chatinoziva nhasi. Iyo imwechete gobvu dema yedenderedzwa furemu yakaratidzwa netambo yegoridhe yakanaka iyo yakapa dhizaini yemhando yakawanda kusarudzika.
Mavara ema acronyms akange atoratidzwa nenzira yakakosha pamhando, uye dzakagadzirwa dzine sans serif typeface, iyo yakapa hunhu hwakawanda.
Denderedzwa remukati rakachengeta mutsetse wakafanana wegraphic uye chromatic watinoziva nhasi.
1963 - 1997
Muna 1963, dhizaini yemhando yaive ichipa nguva imwe neimwe chitarisiko chitsva. Zvakanyanya, zvekuti typography yakava sans serif, ine kujeka uye kupfupika kwechitarisiko pane izvo zvaida kutaurirana.
Naizvozvo, zvinofanirwa kucherechedzwa kuti zvaigoneka kushandisa zvakanyanya kuenzana uye zvemazuva ano chimiro cheiyo logo, yakajairika yechiratidzo chenguva iyoyo.
1970 - 1989
Muna 1970, BMW yakafunga kugadzira rudzi rwebheji rinopenya, nechinangwa chekusimbisa mhando uye dhizaini yayo, mukuwedzera kune zvakakosha izvo kambani pachayo yakawana sese. Zvakadaro chiratidzo chakaiswa padenderedzwa rakakura kwazvo, kwavaigara mimvuri yakakwanisa kusiyanisa zvakanyanya nemavara emakambani emhando.
1997 - 2020
Inogona kunge iri dhizaini yakanyatso fungirwa mupfungwa dzedu kusvika nhasi. Iyi dhizaini inochengetedza zvese zvitsva zveiyo BMW logo.
Chiratidzo uko mimvuri yako uye makwikwi atoiswa kubudirira mune teknolojia. Chokwadi ndiyo yazvino logo, asi kwete yazvino.
2020 - Parizvino
Kunobva: Economic Monitor
Muna 2020, BMW inosarudza kubatanidza yakanyanya minimalist uye yazvino kugadzirisazve. Iyo inodhirowazve iyo logo mu3D, chikamu chinochipa iyo yakasarudzika dhizaini.
mitsetse yakakora, kuva macontours akanaka, uye vanonzvenga taipa yose yakanyanyisa uye yakashongedzwa, kuti vagadzirire nzira yetaipa yakakomba asi ine demure.