Sevagadziri iwe unofanirwa kuziva izvozvo mucherechedzo mutsara wehunhu, zvese zvinobatika uye zvisingabatike. Aya hunhu, akashanda nemazvo, anowedzera kukosha kumakambani anawo. Iyo mhando inopa kuzivikanwa uye hunhu kune chigadzirwa kana mhando.
Humwe hunhu hunopihwa mucherechedzo hunonzwisiswa zviri nani nekuvapa hunhu hwevanhu, ndiko kuti, isu tinofananidzira brand kuti izivikanwe. Aya maitiro anogona kuve, semuenzaniso, hunyanzvi, zvechimanjemanje, chengetedzo, kuswedera, nezvimwe.
Mune ino post, tiri kutaura newe nezve brand personification, nei ichishanda uye tichaona mienzaniso yakasiyana kuti tinyatsoinzwisisa.
Kunzwisisa chinonzi brand personification
The personification resource, inoteedzera chinangwa chekuita kuti rudzi rwemunhu kuburikidza nehunhu uye hunhu. Chimwe chezvinhu zvinofanirwa kucherechedzwa ndechekuti panguva zhinji, mabhureki aya anobatanidzwa nemufananidzo wevanhu chaivo kana vekufungidzira, vane mukurumbira kana kubva mumugwagwa, kana kunyangwe nemhuka kana mavara ehupenyu.
Muenzaniso wakajeka wemunhu ndewekambani Línea Directa, umo Matias Prats Inoshanda sechinhu chekushambadzira. Zvakare, chinhu chimwe chete chinoitika nemutambi George Clooney naNespresso. Kuvimba nemunhu ane mukurumbira kuti ashambadzire chigadzirwa hakuchisiri chinhu chekushambadza, asi kunogonawo kunzi munhu wechiratidzo chakashambadzirwa.
Sezvatakataura, hazvidi kuti munhu anozadzikisa basa iroro anofanira kunge ari nyama neropa. Ndiko kuti, tinozviona zvakajeka nemubatsiri mubatsiri, Alexa.
Maitiro ekushandisa kukosha kwemunhu kune brand
Chiratidzo chine seti yehunhu hunowedzera kukosha uye kuzivikanwa kukambani iri seri kwemufananidzo wekambani. Ndicho chinhu chinosiyanisa pamusika.
Isu sevanhu takashandisa hunhu senzira yekunzwisisa nyika yatinogara. Kana tichitaura nezvemhando, vanoshanda zvakafanana, vanonzi hunhu kana hunhu hunovaita kuti vawedzere kudiwa, padhuze, vanhu, nezvimwe.
Pakutsvaga hunhu hwemhando dzatiri kushanda nawo, chikamu chemanzwiro chiri kuwedzerwa, izvo zvichatibatsira kuti tibatane neruzhinji.
Usati watanga nedanho rekuita munhu, unofanirwa kuzvibvunza mibvunzo yakasiyana kuti ushande nemazvo.
Isu takakomberedzwa nemhando dzisingaverengeki, uye chimwe nechimwe chazvo chakasiyana, zvese mukugadzira uye muhukoshi, havasi vese vanofarira kushamwaridzana nevanhu vakafanana. Pane zvigadzirwa uye mabhureki asingatendi kuti uku kufarirwa kunofanirwa.
Chinhu chakakosha chatinofanira kurangarira ndechekuti ziva kuti chii chichave chinangwa chikuru paunotanga kushanda pakuita munhu. Chii chatinoda kuwana, ndeipi nzira ichatipa mhedzisiro yakanaka. Iyo nzira inoteverwa nechiratidzo inofanira kuenderana.
Kana tave pachena nezve nzira yemunhu yatichazotevera, chinotevera ndechekuti tsanangura mashandisirwo, ndiko kuti, panguva dzipi uye nechinangwa chei icho chimiro chomunhu chichaonekwa.
Kutevedzera zano remunhu kunogona kukutungamira kuti ubatanidze mhando yaunoshanda nayo neveruzhinji nenzira inokurumidza, nekuratidza kuti akasika hunhu. Kune akawanda mabhureki pasi rese anoshandisa sosi iyi kugadzira kubatanidzwa uye kuwedzera kutengesa kwavo.
Mimwe mienzaniso yemhando
Mr Clean
Isu tese tinoziva iyo Vakachena hunhu, vakagadzirwa naLinwood Burton, muzvinabhizinesi muchikamu chekuchenesa. Muna 1958, akatengesa chigadzirwa chake kukambani yeProcter & Gamble, izvo zvakamuita kuti ave mushonga wemvura unotengeswa zvakanyanya, uye kuve wekutanga kushandisa mudziyo wepurasitiki.
Hunhu hwaVaChenesa hunoshanda sehunhu hwemhando yezvigadzirwa zvekuchenesa. Mukutanga kwake aive mutyairi wengarava, asi akashanduka kuita shasha yekuchenesa. Chimiro chinoratidzwa nemhete, muscular nemaoko ake akayambuka, uye nechipo chekuonekwa kwemashiripiti mudzimba panguva yakafanira.
Michelin chidhori
Uyu hunhu hwehupenyu hwakagadzirwa kubva kumatayi hwapfuura makore zana, uye ndiyo inomiririra mufananidzo weMichelin brand. Haisi chete hunhu hwehupenyu, asi nyanzvi dzakati wandei kubva munyika yemifananidzo, magazini uye vatori venhau vemotokari vakaisarudza sechiratidzo muzana ramakore rechiXNUMX. Kusvikira nhasi, inoramba iri imwe yemuenzaniso wakajeka uye unonyanya kuzivikanwa wemunhu.
M&M's Chocolates
Tese tinoziva zvidyiro zvinotapira zvakafukidzwa nechokoreti yeruvara kubva mumhando iyi. Iyo mhando, ine zano rekuunza aya mavara kuhupenyu, yakakwanisa kuita kuti mutengi abatanidze pese pavanenge vachivaona mune akasiyana audiovisual media.
Ndiani anogona kukanganwa aya mavara anosekesa anotiita kuti tinakirwe neimwe yezviitiko zvavo.
Tracker
Rondedzero iyi haigone kupotsa imwe yemhando dzatakaona tese paterevhizheni kwemakore akawanda. Mucherechedzo uyu wakawana kuzivikanwa nekuda kwekuratidza imbwa mumishandirapamwe yayo. Kutenda nekushandiswa kwemhuka iyi, chiratidzo chinopa mufananidzo unofadza.
Mwana
Bere reBimbo mumwe muenzaniso wakajeka wekushandiswa kwemunhu mukushambadza. Nguva yekutanga Bimbo yakazivikanwa muna 1945. Bere duku iro isu tose tinoziva rakagadzirwa naJaime Jorba semufananidzo wekambani.
Duracell bunny
Iyo Duracell bhatiri tsuro mumwe muenzaniso weiyi tekiniki mukushambadzira, isu tese tinoziva kuti inogara uye yekupedzisira. Pese panoonekwa mhuka inovaraidza, iyo bhatiri brand inoswedera uye inova yechokwadi. Yakava chiratidzo chechiratidzo, icho vazhinji vedu tisina kuperekedza kwemakore.
Nespresso
Usambofa wakave nemakapuleti ekofi ave akanaka uye akaomesesa. Nespresso ine mufananidzo waGeoge Clooney, yakakwanisa kuita kuti vanhu vazhinji vataure hunhu uhu kumakapisi ekofi emichina yavo.
Muchidimbu, kune mhando dzakawanda dzaizoenderera mberi pane iyi rondedzero, sePopitas, Conguitos, Kellogs, nezvimwe. Iyo nzira yemunhu inobvumira brand kuwana hukama hukuru uye hukama nevaoni. Nekuvapa hunhu hwevanhu, kuzivikanwa kwavo kuri nyore.